Available to hire
Hi, I’m Nic Pederson, a strategic marketing leader with over 11 years of experience driving brand growth and enhancing market share through integrated digital marketing strategies. I specialize in leveraging artificial intelligence, marketing automation, and data analytics to optimize performance marketing and deliver measurable results across sectors like e-commerce, service, and technology. I enjoy leading cross-functional teams and aligning marketing efforts closely with business goals.
I have a strong passion for building scalable marketing infrastructures and creating innovative AI-driven business development systems. Whether it’s growing lead generation, improving conversion rates, or managing complex MarTech stacks, I love tackling challenges that drive growth and efficiency. When I’m not digging into data or optimizing campaigns, I’m mentoring teams and developing new ways to push marketing boundaries.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
SR. MARKETING DIRECTOR at DWFritz Automation
July 31, 2025 - July 15, 2025Developed and implemented comprehensive marketing strategies, increasing MQLs from 1-2 per month to 7-10 per month (400%+ growth). Built and managed integrated MarTech stack with seamless data flow and attribution tracking. Designed and executed A/B testing programs improving conversion rates by 35%. Developed AI-driven business development system automating lead qualification and personalized outreach. Managed onshore and offshore marketing teams across multiple time zones. Created targeted paid search campaigns managing $200K+ annual ad spend. Project managed the development of a new lead-generation optimized website with improved UX and conversion tracking. Implemented advanced marketing analytics dashboards with real-time ROAS, LTV/CAC, and MER reporting. Integrated product marketing initiatives supporting new product launches and market expansion. Conducted market research and competitive analysis developing vertical-specific targeting strategies.
DIRECTOR OF DIGITAL MARKETING & OPERATIONS at Solar Canary
December 31, 2024 - July 15, 2025Developed and executed multi-channel marketing strategies for growth-stage energy sector startup. Led demand generation initiatives focused on performance marketing metrics and ROI optimization. Managed startup operations and built marketing infrastructure from ground up, including CRM setup and automation workflows. Implemented e-commerce growth strategies and DTC customer acquisition programs. Established sales and marketing alignment processes to optimize lead handoff and conversion rates.
SENIOR DIRECTOR OF PAID MEDIA & SEO at East Bank Communications Group
April 30, 2023 - July 15, 2025Led strategic direction for paid media and SEO campaigns supporting 25+ clients across e-commerce, service, and technology sectors. Managed $2M+ annual advertising spend across multiple platforms. Increased agency revenue by 250% within 120 days through strategic account growth and retention initiatives. Improved client e-commerce sales by 330% through advanced segmentation, personalization, and performance optimization. Developed and executed comprehensive email marketing campaigns focusing on lifecycle marketing and deliverability optimization. Communicated directly with clients for reporting and contract negotiation. Created SOPs and QA processes for campaign consistency across 85+ client accounts. Implemented advanced analytics and attribution modeling for multi-channel tracking. Mentored junior team members and managed offshore support teams. Developed custom applications and scripts for budget allocation and campaign optimization.
DIGITAL MARKETING CONSULTANT at nicpederson.com
August 1, 2013 - PresentProvided strategic digital marketing consultation to technology, automation, and e-commerce clients. Developed and implemented marketing plans focused on lead generation and conversion optimization. Executed SEO strategies and WordPress development with technical optimization and content marketing. Implemented Google Analytics, Tag Manager, and conversion tracking for performance measurement. Designed and executed email marketing campaigns focused on segmentation and automation.
PAID MEDIA & SEO SUPERVISOR at City Ranked Media, Inc.
April 30, 2020 - July 15, 2025Managed comprehensive digital marketing strategies for 85+ clients across multiple verticals. Designed analytics and performance tracking systems with advanced reporting and client dashboards. Developed strategies leveraging paid media insights to improve organic SEO performance. Managed client relationships, budgets, and expectations while providing strategic recommendations. Implemented process improvements for SEO automation and conversion rate optimization.
SENIOR BRAND & MARKETING MANAGER at Solowheel (Global)
October 31, 2018 - July 15, 2025Led brand strategy, campaign development, and public relations for global consumer technology company. Orchestrated product launch marketing at CES 2018, resulting in 'Best Rideable' award recognition. Executed full-funnel marketing campaigns across multiple channels to drive direct-to-consumer sales. Developed comprehensive go-to-market strategies for new product launches and market expansion.
SR. MARKETING DIRECTOR at DWFritz Automation
July 1, 2025 - July 15, 2025Developed and implemented comprehensive marketing strategies, increasing MQLs from 1-2 per month to 7-10 per month (400%+ growth). Built and managed integrated MarTech stack for seamless data flow and attribution tracking. Designed and executed A/B testing programs improving conversion rates by 35%. Developed AI-driven business development system automating lead qualification and personalized outreach. Managed onshore and offshore marketing teams to achieve departmental KPIs. Created targeted paid search campaigns optimizing ROAS with $200K+ annual ad spend. Project managed new lead-generation optimized website development with improved UX and conversion tracking. Implemented advanced marketing analytics dashboards with real-time metrics. Integrated product marketing initiatives supporting new product launches and market expansion. Conducted market research and competitive analysis developing vertical-specific targeting strategies.
DIRECTOR OF DIGITAL MARKETING & OPERATIONS at Solar Canary
December 31, 2024 - July 15, 2025Developed and executed multi-channel marketing strategies for growth-stage energy sector startup. Led demand generation initiatives focusing on performance marketing metrics and ROI optimization. Managed startup operations and built marketing infrastructure from ground up, including CRM setup and automation workflows. Implemented e-commerce growth strategies and DTC customer acquisition programs. Established sales and marketing alignment processes to optimize lead handoff and conversion rates.
SENIOR DIRECTOR OF PAID MEDIA & SEO at East Bank Communications Group
April 30, 2023 - July 15, 2025Led strategic direction for paid media and SEO campaigns supporting 25+ clients across e-commerce, service, and technology sectors. Managed $2M+ annual advertising spend across multiple platforms. Increased agency revenue by 250% within 120 days through strategic account growth and retention initiatives. Improved client e-commerce sales by 330% via advanced segmentation, personalization, and performance optimization. Developed and executed comprehensive email marketing campaigns with focus on lifecycle marketing. Communicated directly with clients for reporting and strategy discussions. Created SOPs and quality assurance processes for campaign consistency. Implemented advanced analytics and attribution modeling. Mentored junior team members and managed offshore support teams. Developed custom applications and scripts for automated budget allocation and campaign optimization.
DIGITAL MARKETING CONSULTANT at nicpederson.com
August 1, 2013 - PresentProvided strategic digital marketing consultation to technology, automation, and e-commerce clients. Developed and implemented marketing plans focused on lead generation and conversion optimization. Executed SEO strategies and WordPress development with technical optimization and content marketing. Implemented Google Analytics, Tag Manager, and conversion tracking. Designed and executed email marketing campaigns emphasizing segmentation and automation.
PAID MEDIA & SEO SUPERVISOR at City Ranked Media, Inc.
April 30, 2020 - July 15, 2025Managed digital marketing strategies for 85+ clients across multiple verticals. Designed analytics and performance tracking systems with advanced reporting and client dashboards. Developed innovative strategies leveraging paid media insights to improve organic SEO. Managed client relationships, budgets, and expectations. Implemented process improvements for SEO automation and conversion rate optimization.
SENIOR BRAND & MARKETING MANAGER at Solowheel (Global)
October 31, 2018 - July 15, 2025Led brand strategy, campaign development, and public relations for global consumer technology company. Orchestrated product launch marketing at CES 2018 resulting in award recognition. Executed full-funnel marketing campaigns across multiple channels to drive direct-to-consumer sales. Developed go-to-market strategies for product launches and market expansion.
Sr. Marketing Director at DWFritz Automation
July 31, 2025 - July 15, 2025Developed and implemented comprehensive marketing strategies that increased MQLs by over 400%. Built and managed integrated MarTech stack ensuring seamless data flow and attribution tracking. Executed A/B testing programs leading to a 35% improvement in conversion rates. Developed AI-driven business development system automating lead qualification and outreach. Managed distributed marketing teams across multiple time zones, handled a $200K+ annual ad spend for paid search campaigns optimizing ROAS. Project managed a lead-generation optimized website with UX and conversion tracking improvements. Integrated product marketing with content strategy and conducted market research for vertical-specific targeting.
Director of Digital Marketing & Operations at Solar Canary
December 31, 2024 - July 15, 2025Led multi-channel marketing strategies for a growth-stage energy sector startup. Directed demand generation with a focus on performance marketing ROI optimization. Managed startup operations building marketing infrastructure including CRM setup and automation workflows. Implemented e-commerce growth and direct-to-consumer customer acquisition programs and established sales-marketing alignment to optimize lead conversion.
Senior Director of Paid Media & SEO at East Bank Communications Group
April 30, 2023 - July 15, 2025Led strategic direction for paid media and SEO campaigns over 25+ clients across various sectors. Managed $2M+ annual advertising spend on multiple platforms. Achieved 250% agency revenue growth within 120 days by strategic account growth and retention. Improved client e-commerce sales by 330% using segmentation, personalization, and optimization. Developed email marketing campaigns focusing on lifecycle and deliverability. Created SOPs ensuring campaign consistency across over 85 client accounts. Implemented advanced analytics and attribution for multi-channel performance. Mentored junior and offshore teams. Developed automated applications and scripts for campaign performance.
Digital Marketing Consultant at nicpederson.com
August 1, 2013 - PresentProvide strategic digital marketing consultations to technology, automation, and e-commerce clients. Develop comprehensive marketing plans focused on lead generation and conversion optimization. Implement SEO strategies and provide WordPress technical optimization and content marketing. Manage Google Analytics, Tag Manager, and conversion tracking. Design segmented and automated email marketing campaigns.
Paid Media & SEO Supervisor at City Ranked Media, Inc.
April 30, 2020 - July 15, 2025Managed digital marketing strategies for 85+ clients across multiple verticals. Designed analytics and performance tracking with client dashboards. Leveraged paid media insights to optimize organic SEO. Managed budgets, client relationships, and delivered strategic recommendations. Implemented SEO automation and conversion rate optimization processes.
Senior Brand & Marketing Manager at Solowheel (Global)
October 31, 2018 - July 15, 2025Led brand strategy, campaign development, and PR for a global consumer technology company. Orchestrated CES 2018 product launch, earning 'Best Rideable' award. Executed full-funnel marketing campaigns across channels driving direct-to-consumer sales. Developed go-to-market strategies for new products and market expansion.
Education
MBA at University of Oregon Lundquist College of Business
January 1, 2009 - December 31, 2011Bachelor's Degree at Portland State University
January 1, 2003 - December 31, 2008MBA at University of Oregon Lundquist College of Business
January 1, 2009 - December 31, 2011Bachelor's Degree at Portland State University
January 1, 2003 - December 31, 2008MBA at University of Oregon Lundquist College of Business
January 1, 2009 - December 31, 2011Bachelor's Degree at Portland State University
January 1, 2003 - December 31, 2008Qualifications
Google Ads Certified (Search, Display, Shopping, Video)
January 11, 2030 - July 15, 2025Google Analytics 4 Certified
January 11, 2030 - July 15, 2025HubSpot Marketing Software Certified
January 11, 2030 - July 15, 2025Salesforce Marketing Cloud fundamentals
January 11, 2030 - July 15, 2025Advanced proficiency in SQL for marketing data analysis and reporting
January 11, 2030 - July 15, 2025Google Ads Certified (Search, Display, Shopping, Video)
January 11, 2030 - July 15, 2025Google Analytics 4 Certified
January 11, 2030 - July 15, 2025HubSpot Marketing Software Certified
January 11, 2030 - July 15, 2025Salesforce Marketing Cloud fundamentals
January 11, 2030 - July 15, 2025Google Ads Certified (Search, Display, Shopping, Video)
January 11, 2030 - July 15, 2025Google Analytics 4 Certified
January 11, 2030 - July 15, 2025HubSpot Marketing Software Certified
January 11, 2030 - July 15, 2025Salesforce Marketing Cloud fundamentals
January 11, 2030 - July 15, 2025Industry Experience
Retail, Energy & Utilities, Consumer Goods, Professional Services, Manufacturing, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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