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I'm a social media and community specialist with a genuine background in the premium pet space. I founded Rosy & Co, a custom pet portrait brand, in 2017 and have grown it to over 30,000 customers through social media, community building and warm, personality-led content. Beyond my own brand, I manage social media for multiple clients across Instagram, TikTok and Facebook, creating and editing video content, maintaining daily engagement and building communities around brands people are proud to belong to. I'm a certified Canva Design Partner, experienced with CapCut and Adobe for video editing, and I understand what makes content land on each platform.…I'm a social media and community specialist with a genuine background in the premium pet space. I founded Rosy & Co, a custom pet portrait brand, in 2017 and have grown it to over 30,000 customers through social media, community building and warm, personality-led content. Beyond my own brand, I manage social media for multiple clients across Instagram, TikTok and Facebook, creating and editing video content, maintaining daily engagement and building communities around brands people are proud to belong to. I'm a certified Canva Design Partner, experienced with CapCut and Adobe for video editing, and I understand what makes content land on each platform.

Jennifer Welton

Marketing Strategist, Digital Marketer, Content Creator, +6

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I'm a social media and community specialist with a genuine background in the premium pet space. I founded Rosy & Co, a custom pet portrait brand, in 2017 and have grown it to over 30,000 customers through social media, community building and warm, personality-led content. Beyond my own brand, I manage social media for multiple clients across Instagram, TikTok and Facebook, creating and editing video content, maintaining daily engagement and building communities around brands people are proud to belong to. I'm a certified Canva Design Partner, experienced with CapCut and Adobe for video editing, and I understand what makes content land on each platform.…I'm a social media and community specialist with a genuine background in the premium pet space. I founded Rosy & Co, a custom pet portrait brand, in 2017 and have grown it to over 30,000 customers through social media, community building and warm, personality-led content. Beyond my own brand, I manage social media for multiple clients across Instagram, TikTok and Facebook, creating and editing video content, maintaining daily engagement and building communities around brands people are proud to belong to. I'm a certified Canva Design Partner, experienced with CapCut and Adobe for video editing, and I understand what makes content land on each platform.

Available to hire

I’m a social media and community specialist with a genuine background in the premium pet space. I founded Rosy & Co, a custom pet portrait brand, in 2017 and have grown it to over 30,000 customers through social media, community building and warm, personality-led content.

Beyond my own brand, I manage social media for multiple clients across Instagram, TikTok and Facebook, creating and editing video content, maintaining daily engagement and building communities around brands people are proud to belong to. I’m a certified Canva Design Partner, experienced with CapCut and Adobe for video editing, and I understand what makes content land on each platform.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing Manager & Executive Assistant at NAV43, Toronto, Canada

January 1, 2025 - Present

Developed and implemented strategic marketing plans supporting lead generation growth in UK and US markets. Increased qualified leads by 42% through targeted email, social, and PPC campaigns. Created automated workflows in HubSpot improving lead nurturing and conversion rates. Produced blog content, marketing assets, and videos to support campaign initiatives. Managed multi-platform content calendars using ClickUp. Led SEO strategy increasing organic traffic by 60% and improving first-page keyword rankings. Collaborated with internal teams to improve reporting and campaign visibility.

Founder & Marketing Director at Rosy and Co

May 1, 2017 - Present

Launched and scaled a pet-themed e-commerce brand to over 30,000 customers and £800K+ revenue. Designed and executed multi-channel digital campaigns across email, SEO, PPC, and social platforms. Improved customer retention by 24% through email automation and loyalty marketing. Created all visual and written content maintaining brand consistency. Reduced cart abandonment rate by 18% via CRO tactics and retargeting strategies. Managed daily operations and data analysis across Shopify, Etsy, and Amazon.

Marketing Manager at BookBlock, London

March 31, 2021 - July 16, 2025

Delivered social media and email campaigns increasing audience engagement by 50% YoY. Designed and launched video and image content for seasonal promotions and product features. Improved CTR by 30% via content A/B testing and optimization. Executed SEO strategies that boosted non-branded search traffic by 48%. Managed social calendars and digital campaigns across multiple platforms maintaining high engagement.

IFA Assistant at Fidelity, London

January 31, 2025 - July 16, 2025

Supported multiple financial advisors with diary management, meeting preparation, and reporting. Ensured 100% accuracy in confidential documentation and regulatory compliance. Coordinated communications across departments and external stakeholders. Improved internal project turnaround by 20% through proactive deadline management.

Personal Assistant and Library Manager at Stationers Crown Woods Academy

January 31, 2019 - July 16, 2025

Provided PA support to senior leadership and led administrative functions. Improved filing efficiency and reduced scheduling conflicts by implementing new internal systems. Led communications, logistics, and reporting for school-wide projects and stakeholder events.

Founder and Social Media Lead at Rosy & Co

May 1, 2017 - Present

Premium pet portrait brand founded in 2017; grew to 30,000+ customers and £935K+ in revenue; built almost entirely through social media and community; produced video content and managed community interactions; built brand partnerships with Lily's Kitchen and Cocopup, maintaining a warm, consistent brand voice and identity.

Social Media Specialist at Onya

January 1, 2026 - Present

Freelance social media management for a fitness and wellness brand; manage Instagram, Facebook and TikTok channels; create and schedule content; produce short-form video content; monitor performance and adapt strategy based on engagement, reach and follower growth.

Social Media and Marketing Manager at NAV43

July 1, 2024 - July 1, 2025

Managed social media content calendars across Instagram, LinkedIn and Facebook for multiple clients; created, edited and scheduled video and static content; maintained brand consistency and adapted tone per audience; monitored engagement and reported performance; used AI tools including Claude and ChatGPT for ideation and production.

Marketing and Content Executive at The University of Law

July 1, 2025 - January 1, 2026

Managed social media scheduling and content production across Instagram and LinkedIn for a national education brand; created visual assets and wrote platform-tailored copy; maintained a consistent and engaging brand voice.

Marketing Manager at Green Salon Collective

September 1, 2021 - February 1, 2022

Purpose-led sustainability brand; managed social media and community engagement, building an audience around shared beliefs and fostering authentic community connection; created content reflecting the brand's identity.

Marketing Manager at BookBlock

January 1, 2019 - March 1, 2021

Built and managed a community-led social media presence across Instagram and Facebook; led the Positive Post NHS campaign, raising £30K+ and securing national TV coverage through social-first storytelling.