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I am a results-driven Senior Marketing and Media Specialist with 11 years of diverse experience spanning Media Strategy & Planning, E-commerce, Brand Management, and the Digital Marketing landscape. I’m passionate about blending traditional and digital marketing to achieve business goals and deliver measurable impact. My expertise lies in media and marketing strategy, planning, and execution, and I thrive at the intersection of creativity, communication, and technology. I enjoy developing scalable global strategies, driving performance marketing campaigns, and working closely with teams to create impactful media plans. I believe in being highly organized, detail-oriented, and client-focused, always aiming to deliver the best marketing outcomes through innovation and collaboration.…I am a results-driven Senior Marketing and Media Specialist with 11 years of diverse experience spanning Media Strategy & Planning, E-commerce, Brand Management, and the Digital Marketing landscape. I’m passionate about blending traditional and digital marketing to achieve business goals and deliver measurable impact. My expertise lies in media and marketing strategy, planning, and execution, and I thrive at the intersection of creativity, communication, and technology. I enjoy developing scalable global strategies, driving performance marketing campaigns, and working closely with teams to create impactful media plans. I believe in being highly organized, detail-oriented, and client-focused, always aiming to deliver the best marketing outcomes through innovation and collaboration.

Hayley McCauley

Marketing Strategist, Brand Strategist, Performance Marketer, +1

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I am a results-driven Senior Marketing and Media Specialist with 11 years of diverse experience spanning Media Strategy & Planning, E-commerce, Brand Management, and the Digital Marketing landscape. I’m passionate about blending traditional and digital marketing to achieve business goals and deliver measurable impact. My expertise lies in media and marketing strategy, planning, and execution, and I thrive at the intersection of creativity, communication, and technology. I enjoy developing scalable global strategies, driving performance marketing campaigns, and working closely with teams to create impactful media plans. I believe in being highly organized, detail-oriented, and client-focused, always aiming to deliver the best marketing outcomes through innovation and collaboration.…I am a results-driven Senior Marketing and Media Specialist with 11 years of diverse experience spanning Media Strategy & Planning, E-commerce, Brand Management, and the Digital Marketing landscape. I’m passionate about blending traditional and digital marketing to achieve business goals and deliver measurable impact. My expertise lies in media and marketing strategy, planning, and execution, and I thrive at the intersection of creativity, communication, and technology. I enjoy developing scalable global strategies, driving performance marketing campaigns, and working closely with teams to create impactful media plans. I believe in being highly organized, detail-oriented, and client-focused, always aiming to deliver the best marketing outcomes through innovation and collaboration.

Available to hire

I am a results-driven Senior Marketing and Media Specialist with 11 years of diverse experience spanning Media Strategy & Planning, E-commerce, Brand Management, and the Digital Marketing landscape. I’m passionate about blending traditional and digital marketing to achieve business goals and deliver measurable impact. My expertise lies in media and marketing strategy, planning, and execution, and I thrive at the intersection of creativity, communication, and technology.

I enjoy developing scalable global strategies, driving performance marketing campaigns, and working closely with teams to create impactful media plans. I believe in being highly organized, detail-oriented, and client-focused, always aiming to deliver the best marketing outcomes through innovation and collaboration.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Global Performance Media Account Director at WPP Media UK (Formerly Essencemediacom)

August 1, 2022 - Present

Focused on driving results across D2C, retail media, social commerce, conversion-led activation, and advanced data-driven & addressable planning. Developed and deployed global scalable strategies and governance frameworks delivering measurable ROI across 53 countries. Responsibilities included leading workshops, presenting to global stakeholders, and creating best practice playbooks aligned with platform nuances and campaign objectives.

Media Strategist & Planner at Incubeta SA

August 31, 2022 - July 16, 2025

Developed digital media planning strategies for large e-commerce and non-retail clients focusing on brand growth, lead generation, and positive ROAS through data-driven media plans. Utilised an omni-channel strategy blending innovation, creativity, and platform expertise with publisher relationships to deliver performance-led digital campaigns.

E-Commerce & Marketing Manager at Bottleshop.co.za

February 29, 2020 - July 16, 2025

Led marketing strategy and implementation, revenue and budget forecasting, content and creative direction, and website management to grow business and lead generation. Key achievements include increasing email database from 13,000 to over 150,000 within a year and launching a high-margin advertising revenue stream monetising website and newsletters.

Brand & Marketing Manager at African Extracts Rooibos

March 31, 2018 - July 16, 2025

Led development and execution of integrated consumer marketing campaigns across multiple channels including TV, radio, print, outdoor, digital, social media, influencer partnerships, events, sampling, and in-store promotions. Worked closely with Trade Marketing and Sales teams to align product launches and retail campaigns, focusing on brand positioning and market presence.

Media Buyer & Digital Marketing Manager at Admakers International

June 30, 2017 - July 16, 2025

Managed media buying and digital marketing execution for automotive clients including General Motors. Negotiated rates and placements with media owners to drive value, planned, launched, and reported on paid campaigns across Google Ads, social media, and direct publisher deals focused on engagement and performance.