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Hi! I'm Maria Alejandra, a communications and branding expert with over 8 years of experience in creative direction, brand strategy, and team leadership. I've been passionate about managing brand identities and driving marketing strategies that truly engage customers and boost brand loyalty. I enjoy working collaboratively across teams to create cohesive stories and impactful content. I thrive on challenges and love experimenting with innovative tools, including AI, to elevate content quality and deliver strong ROI. Whether it's developing 360-degree marketing campaigns or leading rebranding efforts, I bring a strategic and creative approach to everything I do.…Hi! I'm Maria Alejandra, a communications and branding expert with over 8 years of experience in creative direction, brand strategy, and team leadership. I've been passionate about managing brand identities and driving marketing strategies that truly engage customers and boost brand loyalty. I enjoy working collaboratively across teams to create cohesive stories and impactful content. I thrive on challenges and love experimenting with innovative tools, including AI, to elevate content quality and deliver strong ROI. Whether it's developing 360-degree marketing campaigns or leading rebranding efforts, I bring a strategic and creative approach to everything I do.

Maria Alejandra Gutierrez Florez

Creative Director, Art Director, Social Media Manager, +2

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Hi! I'm Maria Alejandra, a communications and branding expert with over 8 years of experience in creative direction, brand strategy, and team leadership. I've been passionate about managing brand identities and driving marketing strategies that truly engage customers and boost brand loyalty. I enjoy working collaboratively across teams to create cohesive stories and impactful content. I thrive on challenges and love experimenting with innovative tools, including AI, to elevate content quality and deliver strong ROI. Whether it's developing 360-degree marketing campaigns or leading rebranding efforts, I bring a strategic and creative approach to everything I do.…Hi! I'm Maria Alejandra, a communications and branding expert with over 8 years of experience in creative direction, brand strategy, and team leadership. I've been passionate about managing brand identities and driving marketing strategies that truly engage customers and boost brand loyalty. I enjoy working collaboratively across teams to create cohesive stories and impactful content. I thrive on challenges and love experimenting with innovative tools, including AI, to elevate content quality and deliver strong ROI. Whether it's developing 360-degree marketing campaigns or leading rebranding efforts, I bring a strategic and creative approach to everything I do.

Available to hire

Hi! I’m Maria Alejandra, a communications and branding expert with over 8 years of experience in creative direction, brand strategy, and team leadership. I’ve been passionate about managing brand identities and driving marketing strategies that truly engage customers and boost brand loyalty. I enjoy working collaboratively across teams to create cohesive stories and impactful content.

I thrive on challenges and love experimenting with innovative tools, including AI, to elevate content quality and deliver strong ROI. Whether it’s developing 360-degree marketing campaigns or leading rebranding efforts, I bring a strategic and creative approach to everything I do.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Head of Brand, Content & Communications at Beckett Simonon

June 30, 2020 - July 16, 2025

Developed and implemented communication strategies that increased social media engagement by +80% in the first year. Collaborated with internal teams on content creation for major events and led rebranding efforts to establish a cohesive visual identity across platforms aligned with brand values. Delivered integrated campaigns that enhanced digital reach and offline experiences, analyzed market data to refine content strategies, created SOPs and social media calendar increasing efficiency by 50%, and experimented with AI tools to drive content quality and superior ROI.

Creative Director at Beckett Simonon

June 30, 2020 - July 16, 2025

Managed the planning and execution of monthly content across social media, improving brand visual storytelling and building customer engagement by 40%. Collaborated cross-functionally to create unified content calendars aligned with customer needs and lifecycle stages. Led art direction for photoshoots, ensuring brand aesthetic alignment, directed collaborations with external creators to produce consistent visual assets, and used data-driven insights to optimize content across multiple channels.

Social Media Manager & Brand Designer at LAVALENTINA Design

December 31, 2018 - July 16, 2025

Managed social media and designed brand visuals to enhance online presence and engagement.

Graphic Designer at ADE Agencia Detonante de Emociones

December 31, 2016 - July 16, 2025

Created graphic design assets to support marketing and advertising campaigns.

Graphic Designer at Panamericana de Viajes

August 31, 2016 - July 16, 2025

Produced graphic designs and visual content to promote travel services.