Primark Kids // Online Ad

They say never work with kids or animals — but this project was a welcome exception. The children were full of energy, up for having fun, and brilliantly behaved when it counted.

I had the pleasure of shooting and editing a series of playful, bite-sized ads for Primark, showcasing their latest kidswear range for the UK market. The final content was tailored for social media, capturing genuine moments and vibrant energy.

🎥 Watch the campaign here