Hi, I'm Madison Francis, a hands-on digital brand marketer and copywriter with experience across a variety of industries including beauty, health and wellness, manufacturing, dining, and legal. I specialize in managing projects from concept through execution, crafting compelling marketing content such as email campaigns, social media posts, paid ads, and product pages. I’ve had the privilege of working with nationally recognized brands like Purple Mattress and BODi, where my copywriting and campaign efforts contributed to significant revenue growth. I'm passionate about creating clear, engaging messaging that resonates with audiences and elevates brand presence.

Madison Francis

Hi, I'm Madison Francis, a hands-on digital brand marketer and copywriter with experience across a variety of industries including beauty, health and wellness, manufacturing, dining, and legal. I specialize in managing projects from concept through execution, crafting compelling marketing content such as email campaigns, social media posts, paid ads, and product pages. I’ve had the privilege of working with nationally recognized brands like Purple Mattress and BODi, where my copywriting and campaign efforts contributed to significant revenue growth. I'm passionate about creating clear, engaging messaging that resonates with audiences and elevates brand presence.

Available to hire

Hi, I’m Madison Francis, a hands-on digital brand marketer and copywriter with experience across a variety of industries including beauty, health and wellness, manufacturing, dining, and legal. I specialize in managing projects from concept through execution, crafting compelling marketing content such as email campaigns, social media posts, paid ads, and product pages.

I’ve had the privilege of working with nationally recognized brands like Purple Mattress and BODi, where my copywriting and campaign efforts contributed to significant revenue growth. I’m passionate about creating clear, engaging messaging that resonates with audiences and elevates brand presence.

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Language

English
Fluent
Chinese
Intermediate

Work Experience

Freelance Marketer, Copywriter, Editor, and Social Media Manager at Self-Employed
January 1, 2016 - Present
Created B2B and B2C marketing content including newsletters, email and SMS flows, product pages, social media posts, and blogs. Worked with nationally recognized brands like Purple Mattress, Traeger Grills, Charcuterie Artisans, and more. Developed content that aligned with target audiences and brand messaging, consistently delivering on time and maintaining strong client communication and relationships.
Senior Copywriter at BODi, The Beachbody Company
July 31, 2025 - July 16, 2025
Crafted copy for beauty, fitness, weight loss, and nutrition-centric products. Wrote direct response copy for landing pages, CRM campaigns, paid ads, affiliate relations, and scripts for video and podcasts. Developed materials for product launches and worked with celebrity trainers on fitness programs that generated significant revenue. Created affiliate messaging and influencer assets.
Senior Copywriter at Babe Original
April 30, 2022 - July 16, 2025
Planned marketing campaigns across multiple channels such as email, SMS, social media, and blogs for a beauty brand. Played a key role in a full-scale rebrand by creating a new brand voice and style guide. Managed project coordination for a nine-person marketing team. Contributed significantly to over $1 million in revenue through strategic emails, SMS, and paid ads.
Copywriter at Little Giant Ladder Systems
March 31, 2021 - July 16, 2025
Collaborated with agencies to redesign the company website and wrote SEO-optimized product page copy. Launched a new email marketing strategy that boosted engagement with over 300,000 contacts. Created consistent product copy for multiple sales channels including Amazon and Lowe's, ensuring brand voice consistency across all merchandising.
Agency Content Writer at DentalQore (formerly Business Promotion)
July 31, 2019 - July 16, 2025
Developed custom SEO copy for dental and medical websites, servicing 10–20 clients simultaneously and producing approximately 50,000 words monthly. Conducted interviews to strategize tone and content needs and onboarded and trained new hires on company processes.
Head Teacher (Manager) at International Language Program
December 31, 2017 - July 16, 2025
Managed and trained a team of 20 English teachers in China, negotiated local solutions, acted as a liaison with the home office, and provided regular performance feedback and mentoring.
Freelance Marketer, Copywriter, Editor, and Social Media Manager at Self-Employed
January 1, 2016 - Present
Created B2B and B2C marketing content including newsletters, email and SMS flows, product pages, social media posts, and blogs. Worked with nationally recognized brands like Purple Mattress, Traeger Grills, and more. Pitched, researched, and developed content aligning with brand messaging while delivering marketing assets on-time or ahead of schedule, maintaining client communication and relationships.
Senior Copywriter at BODi, The Beachbody Company
July 31, 2025 - July 16, 2025
Crafted copy for beauty, fitness, weight loss, and nutrition products, including landing pages, CRM campaigns, paid ads, affiliate messaging, and social media content. Worked with celebrity trainers on new program launches, including the successful BODi LAVA program. Created affiliate-facing assets to support influencers and marketing efforts.
Senior Copywriter at Babe Original
April 30, 2022 - July 16, 2025
Planned marketing campaigns for beauty brand using email, SMS, social media, blogs, and product pages. Implemented a full-scale rebrand including new brand voice and style guide. Organized project management for a nine-person marketing team. Contributed to over $1 million in revenue through effective emails, SMS, and paid ads.
Copywriter at Little Giant Ladder Systems
March 31, 2021 - July 16, 2025
Collaborated with agency partners to redesign company website and write new SEO product copy. Implemented a new email marketing strategy increasing engagement across 300,000+ contacts. Created product copy for B2C, Amazon, and Lowe's vendors, ensuring consistent brand voice.
Agency Content Writer at DentalQore (formerly Business Promotion)
July 31, 2019 - July 16, 2025
Created custom SEO website copy for dentists, orthodontists, plastic surgeons, estheticians, and small business owners. Managed 10–20 clients simultaneously, producing approx. 50,000 words monthly. Conducted client interviews to establish tone and strategize web copy. Trained new hires on business processes.
Head Teacher (Manager) at International Language Program
December 31, 2017 - July 16, 2025
Trained and managed a team of 20 English teachers in China. Negotiated with local delegates, acted as liaison between home office and school, evaluated teacher performance, and provided weekly mentoring.

Education

Bachelor of Arts at University of Utah
January 1, 2011 - December 31, 2015
Associate of Science at Utah State University
January 1, 2009 - December 31, 2011
Bachelor of Arts at University of Utah
January 1, 2012 - December 31, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Manufacturing, Retail, Professional Services, Education, Healthcare