Available to hire
I am an experienced writer and editor with a strong track record of producing clear, engaging, and well-researched content across digital, print, and multimedia platforms. I excel at managing complex editorial projects from concept through to publication and have a knack for translating technical material into accessible copy that resonates with specific audiences.
I’ve collaborated with subject matter experts, designers, and digital teams to deliver high-quality content under tight deadlines. I’m passionate about content strategy and enjoy integrating new tools and workflows, including AI, to enhance productivity without compromising quality.
Here’s a link to my online portfolio of writing: Website not available. Sign in: https://www.twine.net/signup
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Advanced
English
Fluent
Work Experience
Freelance Writer and Editor at Various clients
February 1, 2024 - PresentPlan, write, and edit digital content such as blogs, newsletters, landing pages, and press releases aligned with brand voice. Optimize content for SEO, manage multiple project pipelines using Asana and Monday.com, integrate AI tools into editorial workflows, advise clients on digital content strategy, and streamline delivery by refining AI-generated content.
Perspectives Editor at Kathari News
February 28, 2025 - July 17, 2025Led content planning and production for the publication’s top landing page with stories on climate, development, and energy. Developed and maintained editorial calendar, used analytics and SEO insights to refine strategy, and collaborated across departments to align content with organisational goals.
Senior Editor at New Energy World magazine | Energy Institute
February 28, 2024 - July 17, 2025Managed end-to-end delivery of weekly digital and quarterly print content, overseeing a five-person editorial team and global contributors. Built custom CMS on Monday.com, conducted content audits using analytics tools, created SEO-led content to support marketing, edited copy to meet brand standards, and collaborated with teams to support wider communication objectives.
Digital Editor at New Energy World magazine | Energy Institute
September 30, 2022 - July 17, 2025Spearheaded digital transformation of two print publications into a unified online platform. Built and optimized CMS using Monday.com, established content schedules and editorial processes, and used analytics to enhance engagement and refine strategy.
Freelance Writer and Editor at European Climate Foundation
December 31, 2021 - July 17, 2025Managed and delivered an SEO-driven content strategy increasing web traffic from zero to 2.5k daily visitors within 12 months. Produced over 170 SEO-optimized articles on climate, policy, and energy transitions. Oversaw editorial workflows and content publication schedules.
Freelance Writer at Direct Cremation by Harbour & Willow Lake
December 31, 2021 - July 17, 2025Drove companies’ content strategies through oversight of online content. Raised engagement and brand visibility online by creating and refining digital content pieces.
Freelance Writer at Culture Trip
September 30, 2020 - July 17, 2025Authored sustainable travel content for European destinations and incorporated in-house SEO techniques to maximize traction on search engines.
Writer and Editor at Barcelona Connect
April 30, 2019 - July 17, 2025Recruited, commissioned, and trained freelance writers. Boosted circulation to over 10,000 readers with SEO-led content. Promoted local ecotourism in Catalonia through well-researched articles.
Writer and Editor at Enchanting Barcelona Tours
February 28, 2019 - July 17, 2025Improved tour sales by over 50% by editing digital copy to maximize engagement. Increased weekly unique site visits by 200% in six months through content marketing. Provided strategic content marketing direction to meet business objectives.
Marketing Manager at EduKit (FTC)
January 31, 2021 - July 17, 2025Organised and hosted webinars attracting over 600 international attendees. Improved click-through rates by 15% and generated 400+ leads in one quarter. Built a subscriber list of 100,000 through effective content marketing.
Business Development Representative at School Space
August 31, 2020 - July 17, 2025Increased lead generation tenfold through email and marketing copy. Attracted 50+ new leads by promoting at key industry events.
Report Writer at Developing Markets Associates
March 31, 2019 - July 17, 2025Created social media posts to support report promotion and client attraction. Co-managed projects producing high-level, data-driven reports on payment systems. Managed a team of Arabic-speaking interviewers across Europe.
Freelance Writer and Editor at Various clients
February 1, 2024 - PresentPlan, write, and edit digital content, including blogs, newsletters, landing pages, and press releases, ensuring alignment with brands' voice and messaging. Optimise content for SEO to improve engagement and traffic across platforms. Manage content pipelines for multiple projects using Asana and Monday.com. Integrate AI tools into editorial workflows to accelerate output without compromising quality. Advise clients on digital content strategy including content planning, campaign alignment, and performance optimisation. Edit and refine AI-generated content to streamline delivery without compromising quality.
Perspectives Editor at Kathari News
February 28, 2025 - July 17, 2025Led content planning and production for the publication’s most visited landing page, writing high-impact stories on climate, development and energy. Developed and maintained an editorial calendar to ensure timely content delivery. Used analytics and SEO insights to refine editorial strategy and increase engagement. Collaborated across departments to align content with broader organisational goals.
Senior Editor at New Energy World magazine | Energy Institute
February 28, 2024 - July 17, 2025Managed end-to-end delivery of weekly digital and quarterly print content, ensuring alignment with organisational goals and audience needs. Oversaw a five-person editorial team and global contributor network, mentoring writers and ensuring consistent output. Built and maintained a custom CMS using Monday.com to streamline content production and workflow management. Conducted regular content audits using Google Analytics and SEMrush to optimise underperforming pages and shape content strategy. Created SEO-led digital content including web pages, blogs, social media copy, Google Ads and LinkedIn posts to support marketing campaigns. Edited copy for adherence to editorial standards and brand guidelines. Collaborated with other teams to ensure content supported wider communications objectives.
Digital Editor at New Energy World magazine | Energy Institute
September 30, 2022 - July 17, 2025Spearheaded the digital transformation of two print publications into a unified online platform. Built a CMS from scratch using Monday.com, establishing a content schedule and editorial processes, then adapted it to improve efficiency and output quality. Leveraged analytics data to enhance content engagement and refine content strategy.
Freelance Writer and Editor at European Climate Foundation
December 31, 2021 - July 17, 2025Managed and delivered an SEO-driven content strategy, increasing web traffic from zero to 2.5k daily visitors within 12 months. Produced over 170 SEO-optimised articles on climate, policy and energy transitions. Managed editorial workflows and oversaw content publication schedules.
Freelance Writer at Direct Cremation by Harbour & Willow Lake
December 31, 2021 - July 17, 2025Drove the companies’ content strategies through oversight of their online content. Raised engagement and brand visibility online by writing and editing digital content pieces.
Freelance Writer at Culture Trip
September 30, 2020 - July 17, 2025Authored sustainable travel content for European destinations. Incorporated in-house SEO techniques to generate maximum traction on search engines.
Writer and Editor at Barcelona Connect
April 30, 2019 - July 17, 2025Recruited, commissioned, and helped train a small team of freelance writers. Boosted circulation to 10,000+ readers by writing and editing SEO-led content. Promoted local ecotourism in Catalonia through informative, well-researched articles.
Writer and Editor at Enchanting Barcelona Tours
February 28, 2019 - July 17, 2025Improved tour sales by over 50% through editing all digital copy to maximise engagement. Increased weekly unique site visits by 200% in six months through content marketing. Provided strategic and creative content marketing direction to deliver key business objectives.
Marketing Manager at EduKit (FTC)
January 31, 2021 - July 17, 2025Attracted over 600 international attendees by organising and hosting regular webinars. Achieved a 15% improvement in CTR and generated 400+ leads in one quarter. Built a 100,000-strong subscriber list through high-performing content marketing.
Business Development Representative at School Space
August 31, 2020 - July 17, 2025Increased weekly lead generation from two to 20 through email and marketing copy. Attracted 50+ new leads by promoting School Space at key industry events.
Report Writer at Developing Markets Associates
March 31, 2019 - July 17, 2025Created social media posts to support the promotion of reports and attract new clients. Co-managed projects, writing and editing high-level, data-led reports on payments systems. Recruited and helped manage a team of Arabic-speaking interviewers across Europe.
Freelance Writer and Editor at Various clients
February 1, 2024 - PresentPlanned, wrote, and edited digital content including blogs, newsletters, landing pages, and press releases for various clients to ensure alignment with brand voice. Optimised content for SEO to improve engagement and traffic. Managed multiple content pipelines using Asana and Monday.com. Integrated AI tools into editorial workflows to accelerate output while maintaining quality. Advised clients on digital content strategy including content planning, campaign alignment, and performance optimisation. Edited AI-generated content using ChatGPT and Perplexity.
Perspectives Editor at Kathari News
February 28, 2025 - July 17, 2025Led content planning and production for the publication’s most visited landing page, writing high-impact stories on climate, development, and energy. Developed and maintained an editorial calendar ensuring timely content delivery. Used analytics and SEO insights to refine editorial strategy and increase engagement. Collaborated across departments to align content with organisational goals.
Senior Editor, New Energy World magazine at Energy Institute
February 28, 2024 - July 17, 2025Managed end-to-end delivery of weekly digital and quarterly print content, aligning with organisational goals and audience needs. Oversaw a five-person editorial team and global contributor network, mentoring writers and ensuring consistent output. Built and maintained a custom CMS using Monday.com to streamline content production and workflow management. Conducted content audits with Google Analytics and SEMrush to optimise underperforming pages and shape content strategy. Created SEO-led digital content supporting marketing campaigns. Edited copy to adhere to editorial standards and collaborated with teams to support wider communication objectives.
Digital Editor, New Energy World magazine at Energy Institute
September 30, 2022 - July 17, 2025Spearheaded digital transformation of two print publications into a unified online platform. Built a CMS from scratch with Monday.com, establishing content schedules and editorial processes to improve efficiency and output quality. Leveraged analytics data to enhance content engagement and refine strategy.
Freelance Writer and Editor at European Climate Foundation
December 31, 2021 - July 17, 2025Managed and delivered an SEO-driven content strategy increasing web traffic from zero to 2.5k daily visitors within 12 months. Produced over 170 SEO-optimised articles on climate, policy, and energy transitions. Managed editorial workflows and publication schedules.
Freelance Writer at Direct Cremation by Harbour & Willow Lake
December 31, 2021 - July 17, 2025Drove companies’ content strategies by overseeing online content. Raised engagement and brand visibility by writing and editing digital content.
Freelance Writer at Culture Trip
September 30, 2020 - July 17, 2025Authored sustainable travel content for European destinations incorporating in-house SEO techniques to maximize traction on search engines.
Writer and Editor at Barcelona Connect
April 30, 2019 - July 17, 2025Recruited, commissioned, and helped train freelance writers. Boosted circulation to 10,000+ readers by writing and editing SEO-led content. Promoted local ecotourism in Catalonia through well-researched articles.
Writer and Editor at Enchanting Barcelona Tours
February 28, 2019 - July 17, 2025Improved tour sales by over 50% through editing digital copy to maximize engagement. Increased weekly unique site visits by 200% in six months through content marketing. Provided strategic and creative content marketing to deliver key business objectives.
Marketing Manager at EduKit (FTC)
January 31, 2021 - July 17, 2025Attracted over 600 international attendees by organising and hosting webinars. Achieved a 15% improvement in click-through rate and generated 400+ leads in a quarter. Built a subscriber list of 100,000 through high-performing content marketing.
Business Development Representative at School Space
August 31, 2020 - July 17, 2025Increased weekly lead generation from two to 20 through email and marketing copy. Attracted 50+ new leads by promoting School Space at key industry events.
Report Writer at Developing Markets Associates
March 31, 2019 - July 17, 2025Created social media posts to promote reports and attract clients. Co-managed projects writing and editing data-led reports on payment systems. Recruited and managed Arabic-speaking interviewers across Europe.
Education
Bachelor's Degree at University of York
January 1, 2013 - December 31, 2016A-levels at Chesham Grammar School
January 1, 2011 - December 31, 2013Bachelor's Degree at University of York
January 1, 2013 - December 31, 2016A-levels at Chesham Grammar School
January 1, 2011 - December 31, 2013Bachelor's at University of York
January 1, 2013 - December 31, 2016A-levels at Chesham Grammar School
January 1, 2011 - December 31, 2013Qualifications
Industry Experience
Media & Entertainment, Energy & Utilities, Non-Profit Organization, Travel & Hospitality, Professional Services, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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