Available to hire
Hi, I’m Nishtha Sidhu, a curious and creative social media and content marketing professional with extensive experience working in agencies and startups. I’ve managed social media accounts for major brands across sectors like education, real estate, manufacturing, and finance while building strong client relationships and consistently delivering measurable results.
I specialize in developing social media strategies, creating relatable content, and branding that resonates. For example, I successfully grew Amazon Westland Books’ Instagram following from 13,000 to 44,000 in under two years without any ad spend. I love collaborating with teams and thrive in fast-paced environments where innovative marketing solutions are needed.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Hindi
Advanced
Work Experience
Content Marketing Lead at Traact Inc. USA
April 30, 2025 - July 17, 2025Worked closely with the CEO and COO on strategic brand positioning, messaging, and content direction aligned with business goals. Developed high-quality content to ensure a consistent brand voice for executive and corporate audiences in legal. Managed website content and social media strategy, including scheduling, engagement, and analytics, driving approximately 180% increase in website hits over 2.5 years. Ensured implementation of SEO strategies for better Google search rankings. Collaborated with third-party vendors for PR and digital ad management, managing a spend of around US$15k.
Manager - Digital Media at AvianWE Media
August 31, 2022 - July 17, 2025Led as the key contact for multiple client accounts including Intel AI4Youth, European Union in India, GIZ, and IPA; coordinated with copywriters, designers, and video editors to deliver over 100 creatives monthly. Achieved 132% omnichannel follower growth within 1.5 years, significantly boosting brand awareness and generating over 250K monthly impressions across Twitter, Facebook, Instagram, and LinkedIn for four client accounts. Covered European delegates' visits to India during the G20 Summit.
Assistant Manager (Social Media Manager) at AGL - Hakuhodo
January 31, 2021 - July 17, 2025Promoted to Assistant Manager overseeing social media team deliverables, mentoring interns and employees through regular training and monitoring KPIs. Streamlined content marketing, communication, and client coordination processes. Contributed to campaign and strategy sessions for new client pitches. Presented monthly reports to external marketing managers.
Senior Executive (Social Media Team) at AGL - Hakuhodo
October 31, 2019 - July 17, 2025Increased Instagram followers for Amazon Westland Books from 13k to 44k in 2 years without paid promotions. Covered book launch events for acclaimed authors and managed book promotions at Jaipur Literature Festival. Managed Rajasthan Tourism’s social media during festivals and promoted local tourist spots. Developed social media strategy for Delhivery, gaining over 7,800 Instagram followers in a year and defined SOPs for online reputation management. Managed client social media accounts and led creation of over 100 creatives monthly. Utilized tools like Sprinklr, Meltwater, and SproutSocial for analytics and organic growth optimization.
Social Media Executive at OMLogic Pvt. Ltd.
July 31, 2018 - July 17, 2025Managed social media accounts for brands like Nasscom Events, Nasscom 10k Startups, Pogo, and Ponty Chadha Foundation. Provided copywriting for ads, social media creatives and blogs. Assisted with on-site event coverage for Nasscom Events in multiple cities.
Social Media Executive at Publicis Beehive
July 31, 2017 - July 17, 2025Managed social media accounts for PM Ujjwala Yojana and Petroleum Minister Mr. Dharmendra Pradhan. Created creatives and copywriting for accounts and assisted with event management.
Content Marketing Lead at Traact Inc. USA
April 30, 2025 - July 17, 2025Worked closely with the CEO and COO on strategic brand positioning, messaging, and content direction aligned with business goals. Developed high-quality content ensuring consistent brand voice for executive and corporate audiences in legal. Managed website content and social media strategy including scheduling, engagement, and analytics, driving approximately 180% increase in website hits over two and a half years. Implemented SEO strategies to improve Google search rankings. Collaborated with third-party vendors for PR and digital ad management, managing a spend of around US$15k.
Manager - Digital Media at AvianWE Media
August 31, 2022 - July 17, 2025Led key point of contact for multiple client accounts including Intel AI4Youth, European Union in India, GIZ, and IPA. Liaised with copywriters, designers, and video editors to develop and deliver 100+ creatives monthly. Boosted omnichannel following by 132% within one and a half years, greatly increasing brand awareness and generating more than 250K monthly impressions across Twitter, Facebook, Instagram, and LinkedIn for four client accounts. Extensively covered European delegates’ visits to India during G20 Summit.
Assistant Manager (Social Media Manager) at AGL - Hakuhodo
January 31, 2021 - July 17, 2025Promoted to Assistant Manager, increased quality and quantity of social media team deliverables. Mentored interns and full-time employees with weekly one-on-ones and daily on-the-job training. Streamlined content marketing, communication processes, and client coordination. Contributed to campaign and strategy sessions with internal leadership for new client pitches. Presented monthly reports to external marketing managers at client sites.
Senior Executive (Social Media Team) at AGL - Hakuhodo
October 31, 2019 - July 17, 2025Increased Instagram follower growth for Amazon Westland Books from 13k to 44k in 2 years without paid promotions. Provided extensive coverage for book launches of prominent authors and managed promotions at Jaipur Literature Festival. Managed Rajasthan Tourism’s social media during festivals, promoting local tourist spots. Gained over 7,800 Instagram followers in a year for India's leading logistics company, Delhivery, through social media strategy and content planning. Defined SOPs for comments and crisis management maintaining flawless ORM for Delhivery. Managed clients' social media accounts across multiple platforms through collaboration with teams and stakeholders. Led creation of over 100 creatives monthly for over 1.8M followers, including impactful copywriting, monthly content calendars, and insightful reports. Utilized tools like Sprinklr, Meltwater, and SproutSocial for analytics and organic growth optimization. Offered promotion to Assistant Manager.
Social Media Executive at OMLogic Pvt. Ltd.
July 31, 2018 - July 17, 2025Managed social media accounts for brands such as Nasscom Events, Nasscom 10k Startups, Pogo, and Ponty Chadha Foundation. Performed copywriting for ads and social media creatives as well as content writing for blogs. Provided event coverage assistance onsite in Mumbai, Chennai, Hyderabad, and Bangalore for Nasscom Events.
Social Media Executive at Publicis Beehive
July 31, 2017 - July 17, 2025Managed social media accounts for PM Ujjwala Yojana and Petroleum Minister Mr. Dharmendra Pradhan. Responsible for creatives and copywriting. Assisted in event management efforts.
Content Marketing Lead at Traact Inc. USA
April 30, 2025 - July 17, 2025Worked closely with CEO and COO on brand positioning, messaging, and content strategy aligned with business goals. Developed consistent high-quality content for legal executive and corporate audiences. Managed website and social media strategy, scheduling, engagement, and analytics, driving approximately 180% increase in website hits over two and a half years. Implemented SEO strategies to improve Google search rankings. Collaborated with third-party vendors for PR and digital ad management with a spend of around US$15k.
Manager - Digital Media at AvianWE Media
August 31, 2022 - July 17, 2025Led multiple client accounts including Intel AI4Youth, European Union in India, GIZ, and IPA. Coordinated with copywriters, designers, and video editors to deliver 100+ creatives monthly. Achieved a 132% growth in omnichannel following within 1.5 years, generating an average of 250K+ monthly impressions across Twitter, Facebook, Instagram, and LinkedIn. Covered European delegates’ visits during the G20 Summit extensively.
Assistant Manager (Social Media Manager) at AGL - Hakuhodo
January 31, 2021 - July 17, 2025Promoted to Assistant Manager, increasing the quality and quantity of deliverables for the social media team. Mentored interns and employees through regular meetings and training. Streamlined content marketing, communication processes, and client coordination. Participated in campaign and strategy sessions for new client pitches. Prepared and presented monthly performance reports to clients.
Senior Executive (Social Media Team) at AGL - Hakuhodo
October 31, 2019 - July 17, 2025Grew Instagram followers for Amazon Westland Books from 13k to 44k in 2 years without paid promotions. Covered book launch events and managed book promotions at Jaipur Literature Festival. Managed Rajasthan Tourism’s social media during festivals promoting local tourist spots. Increased Instagram followers for logistics company Delhivery by 7,800 in one year. Defined SOPs for comment and crisis management. Managed social media accounts for clients across multiple platforms. Produced 100+ creatives monthly, wrote copy, prepared content calendars, and delivered monthly reports. Utilized tools like Sprinklr, Meltwater, and SproutSocial to analyze and optimize organic growth.
Social Media Executive at OMLogic Pvt. Ltd.
July 31, 2018 - July 17, 2025Managed social media for Nasscom Events, Nasscom 10k Startups, Pogo, and Ponty Chadha Foundation. Created copy and content for ads, blog posts, and social media creatives. Provided onsite event coverage assistance for Nasscom Events in multiple cities.
Social Media Executive at Publicis Beehive
July 31, 2017 - July 17, 2025Managed social media accounts for PM Ujjwala Yojana and Petroleum Minister Mr. Dharmendra Pradhan. Developed creatives and copywriting for the accounts. Assisted in event management activities.
Education
MBA - Marketing at Amity University, Noida
January 1, 2014 - December 31, 2016BA - Animation and VFX at MAAC - Indira Gandhi National Open University, Delhi, India
January 1, 2010 - December 31, 2013Diploma in Interior Designing at YMCA, Delhi, India
January 1, 2013 - December 31, 2014MBA - Marketing at Amity University, Noida
January 1, 2014 - December 31, 2016BA - Animation and VFX at MAAC - Indira Gandhi National Open University, Delhi, India
January 1, 2010 - December 31, 2013Diploma in Interior Designing at YMCA, Delhi, India
January 1, 2013 - December 31, 2014MBA - Marketing at Amity University, Noida
January 1, 2014 - December 31, 2016BA - Animation and VFX at Indira Gandhi National Open University, Delhi, India
January 1, 2010 - December 31, 2013Qualifications
The Complete Google Ads Masterclass
January 11, 2030 - July 17, 2025The Complete Google Ads Masterclass
January 11, 2030 - July 17, 2025The Complete Google Ads Masterclass
January 11, 2030 - July 17, 2025Industry Experience
Education, Real Estate & Construction, Manufacturing, Financial Services, Government, Software & Internet, Transportation & Logistics
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Hire a Social Media Manager
We have the best social media manager experts on Twine. Hire a social media manager in New Delhi today.