I am a seasoned Marketing and Brand Product Manager with extensive experience in driving successful product development and digital marketing strategies. Over the years, I have honed my skills in market research, product lifecycle management, and collaborating across teams to deliver innovative solutions that meet customer needs. I excel in creating marketing materials and managing product roadmaps to ensure brand growth and visibility. I enjoy working closely with design, engineering, and sales teams to align products with company goals and customer expectations. Whether coordinating trade shows or leading product launches, I bring a strategic and hands-on approach to all my projects, aiming to contribute positively to brand positioning and customer engagement.…

Veronica R. Sanchez

I am a seasoned Marketing and Brand Product Manager with extensive experience in driving successful product development and digital marketing strategies. Over the years, I have honed my skills in market research, product lifecycle management, and collaborating across teams to deliver innovative solutions that meet customer needs. I excel in creating marketing materials and managing product roadmaps to ensure brand growth and visibility. I enjoy working closely with design, engineering, and sales teams to align products with company goals and customer expectations. Whether coordinating trade shows or leading product launches, I bring a strategic and hands-on approach to all my projects, aiming to contribute positively to brand positioning and customer engagement.…

Available to hire

I am a seasoned Marketing and Brand Product Manager with extensive experience in driving successful product development and digital marketing strategies. Over the years, I have honed my skills in market research, product lifecycle management, and collaborating across teams to deliver innovative solutions that meet customer needs. I excel in creating marketing materials and managing product roadmaps to ensure brand growth and visibility.

I enjoy working closely with design, engineering, and sales teams to align products with company goals and customer expectations. Whether coordinating trade shows or leading product launches, I bring a strategic and hands-on approach to all my projects, aiming to contribute positively to brand positioning and customer engagement.

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Language

English
Fluent
Spanish; Castilian
Advanced

Work Experience

Product Brand Manager at CE North America, LLC
July 1, 2024 - Present
Conduct thorough market research and analyze consumer trends to identify opportunities for new products and enhancements to existing lines. Design marketing collateral, including catalogs, packaging, banners, and promotional materials, to enhance brand visibility and engagement. Develop and maintain detailed product specifications ensuring adherence to quality, performance, and regulatory standards. Develop and sustain strong relationships with international manufacturers. Lead the product development lifecycle from ideation to market launch. Manage cookware and bakeware category for company brands and client private label brands. Manage product roadmap prioritizing features and improvements. Produce product cost sheets detailing margins and ensure accurate pricing strategies. Collaborate closely with design, engineering, marketing, and sales teams to align products with company goals and customer expectations.
Product Marketing Specialist at Bakerly
July 1, 2024 - July 17, 2025
Collaborated with cross-functional teams to streamline project development and launch processes. Ensured Shopify website content accurately reflected product ingredients, packaging, key features, and marketing claims. Added new products to the website to support eCommerce launches. Developed packaging design and branding strategies, increasing market visibility. Managed product launches for multiple brands and ensured accuracy of product information in client portals. Worked with R&D to guide ingredient selection and product format development based on market insights and consumer preferences. Provided sales team with timely updates on product changes, sales presentations, and custom product displays. Entered new products into Sage and maintained records. Designed product specification sheets, brochures, and marketing materials. Managed innovation sampling, shelf-life testing, product tastings, and sample distribution. Coordinated trade shows ensuring availability of products and promo
Marketing Manager at Magitex Decor
November 1, 2022 - July 17, 2025
Oversaw Shopify website management including page design, product photography, and product listings ensuring accurate descriptions, images, pricing, and inventory. Developed and managed promotional pricing and discount codes to support sales objectives. Created digital imagery and content to enhance customer engagement and promote new collections. Designed and curated textile collections based on quality, market trends, and brand alignment. Led digital marketing initiatives resulting in increased online engagement and sales. Managed social media platforms, ad campaigns, and newsletters optimizing content for target audiences. Maintained comprehensive product database and product specifications. Delivered exceptional customer service on digital platforms and managed online payment systems.

Education

Bachelor of Fine Arts (BFA) in Media Arts & Animation at The Art Institute
August 1, 2010 - May 1, 2014
Bachelors of Communications Art at Florida International University
August 1, 2016 - December 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Manufacturing, Wholesale & Distribution, Media & Entertainment