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I am a dedicated and results-driven marketing professional with extensive experience managing digital marketing campaigns, social media, email marketing, and content strategy. Having worked remotely and in-person across various roles, I bring a strategic approach to brand development and audience engagement, always leveraging data insights to optimize performance. With a background in psychology and licensed digital marketing expertise, I specialize in creating compelling content and executing targeted campaigns that drive growth and enhance brand visibility. I thrive in collaborative environments and enjoy working closely with clients to craft authentic brand storytelling.…I am a dedicated and results-driven marketing professional with extensive experience managing digital marketing campaigns, social media, email marketing, and content strategy. Having worked remotely and in-person across various roles, I bring a strategic approach to brand development and audience engagement, always leveraging data insights to optimize performance. With a background in psychology and licensed digital marketing expertise, I specialize in creating compelling content and executing targeted campaigns that drive growth and enhance brand visibility. I thrive in collaborative environments and enjoy working closely with clients to craft authentic brand storytelling.

Kaitlyn Lakusta

Copywriter, Social Media Manager, Digital Marketer, +3

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I am a dedicated and results-driven marketing professional with extensive experience managing digital marketing campaigns, social media, email marketing, and content strategy. Having worked remotely and in-person across various roles, I bring a strategic approach to brand development and audience engagement, always leveraging data insights to optimize performance. With a background in psychology and licensed digital marketing expertise, I specialize in creating compelling content and executing targeted campaigns that drive growth and enhance brand visibility. I thrive in collaborative environments and enjoy working closely with clients to craft authentic brand storytelling.…I am a dedicated and results-driven marketing professional with extensive experience managing digital marketing campaigns, social media, email marketing, and content strategy. Having worked remotely and in-person across various roles, I bring a strategic approach to brand development and audience engagement, always leveraging data insights to optimize performance. With a background in psychology and licensed digital marketing expertise, I specialize in creating compelling content and executing targeted campaigns that drive growth and enhance brand visibility. I thrive in collaborative environments and enjoy working closely with clients to craft authentic brand storytelling.

Available to hire

I am a dedicated and results-driven marketing professional with extensive experience managing digital marketing campaigns, social media, email marketing, and content strategy. Having worked remotely and in-person across various roles, I bring a strategic approach to brand development and audience engagement, always leveraging data insights to optimize performance.

With a background in psychology and licensed digital marketing expertise, I specialize in creating compelling content and executing targeted campaigns that drive growth and enhance brand visibility. I thrive in collaborative environments and enjoy working closely with clients to craft authentic brand storytelling.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

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Intermediate

Work Experience

Account Manager at Startemup Marketing Solutions

September 1, 2022 - Present

Manage social media accounts by creating, designing, and scheduling engaging content across various platforms including Instagram, Facebook, LinkedIn, TikTok, Twitter, and Pinterest. Develop tailored copywriting and monitor community engagement. Plan and execute email marketing campaigns using platforms such as HubSpot, Klaviyo, Flodesk, Mailchimp, Flowio, and Wix, including automation, segmentation, and A/B testing. Write, edit, and optimize blogs and website content aligned with SEO best practices. Assist in brand positioning, promotional campaigns, and marketing strategies. Analyze marketing campaign data with tools like Google Analytics and provide clients with actionable reports to improve engagement and conversion rates.

Freelance Marketing Manager at CADCOW

January 31, 2025 - July 17, 2025

Provided comprehensive digital marketing management including strategic planning and execution across social media platforms, paid advertising, email marketing, and website content. Developed targeted ad campaigns to drive client growth and engagement. Created and distributed weekly email campaigns to build customer loyalty and promote offerings. Managed and optimized client website content to enhance functionality and SEO effectiveness.

Hostess at Moxies Grill & Bar

December 31, 2023 - July 17, 2025

Welcomed and seated guests in a timely and friendly manner. Managed reservations and waitlists ensuring efficient table turnover. Coordinated with service and kitchen staff to optimize operations. Delivered exceptional customer service addressing inquiries and special requests. Supported cleanliness and organization in the dining area and entrance.

Digital Marketing Analyst at eventsworld™

June 30, 2022 - July 17, 2025

Monitored and evaluated campaign performance working closely with affiliates utilizing multiple media types including display, paid search, organic search, email, television, and call centers. Managed affiliate relationships and developed strategic initiatives to exceed quarterly growth goals. Conducted market research and competitive analysis to identify growth opportunities. Collaborated cross-functionally with Marketing, Sales, and Engineering teams. Reacted promptly to market changes and issues.

Server Assistant at Earls

December 31, 2021 - July 17, 2025

Assisted servers by delivering food and drinks, pre-bussing tables, and responding to customer needs. Engaged with customers to enhance their dining experience while maintaining smooth and efficient service in a fast-paced environment.

Account Manager at Startemup Marketing Solutions

September 1, 2022 - Present

Manage social media platforms including Instagram, Facebook, LinkedIn, TikTok, Twitter, and Pinterest by developing, designing, and scheduling engaging content tailored to various audiences and brand voices. Handle email marketing campaigns and CRM using platforms such as HubSpot, Klaviyo, Flodesk, Mailchimp, Flowio, and Wix, including automation, segmentation, and A/B testing. Write and edit blogs, articles, and website copy aligned to SEO best practices, and collaborate with clients on brand voice and storytelling. Assist in long-term brand positioning and marketing plan execution, coordinate promotional campaigns and content calendars. Track and analyze campaign performance using tools like Google Analytics and Meta Business Suite, providing clients with detailed reports and actionable recommendations.

Freelance Marketing Manager at CADCOW

January 1, 2025 - August 16, 2025

Provided end-to-end digital marketing management including strategic planning and execution across social media, paid advertising, email marketing, and website content for a client. Developed and implemented targeted ad campaigns that consistently met or exceeded performance goals. Created and deployed engaging weekly email campaigns to foster customer loyalty and promote key offerings. Maintained and optimized client's website through content edits and updates to improve functionality and search engine visibility.

Hostess at Moxies Grill & Bar

December 1, 2023 - August 16, 2025

Greeted and seated guests promptly ensuring a welcoming and friendly atmosphere. Managed reservations and waitlists using reservation software. Coordinated with serving staff, kitchen staff, and management to optimize table turnover. Provided exceptional customer service addressing guest inquiries and special requests. Assisted in maintaining cleanliness and organization of dining and front entrance areas.

Digital Marketing Analyst at events world™

June 30, 2022 - August 16, 2025

Evaluated campaign performance daily and worked with affiliates to capitalize on growth opportunities. Managed relationships for a growing program of strong affiliates using multiple media types including display, paid search, organic search, email, television, and call center. Developed strategic initiatives to exceed quarterly goals and collaborated with Marketing, Sales, and Engineering teams on cross-functional initiatives. Conducted market research and competitive analysis to identify growth opportunities and reacted quickly to issues and market shifts.

Server Assistant at Earls

December 1, 2021 - August 16, 2025

Supported servers by delivering food and drinks, pre-bussing tables, and responding to guest needs. Engaged with customers to enhance dining experience and worked closely with team to maintain smooth service in a fast-paced environment.