Available to hire
I am a creative and impact-driven digital marketer with over 10 years of experience in content creation, short-form video strategy, and social media storytelling. I excel at developing educational content, building personal branding strategies, and repurposing long-form material into engaging, social-first narratives across LinkedIn, Instagram, TikTok, and YouTube Shorts.
With a strong background in growing online communities, tracking performance through KPIs, and leading remote creative teams, I am passionate about technology, sustainability, and reimagining how we learn and connect.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Fluent
Portuguese
Intermediate
Italian
Beginner
Work Experience
Product Regional Lead 360 Europe at Global Cruises
June 1, 2024 - July 4, 2025Manage over 200 tourism products across Spain and Portugal, leading shore excursion strategy for all Iberian Peninsula ports. Develop and implement strategic plans to enhance guest experience and optimize revenue. Build and maintain relationships with key suppliers and stakeholders, driving innovation and quality. Lead negotiations, market analysis, and revenue optimization for top-performing cruise destinations.
Commercial & Marketing Director at Colombia Efoil
June 30, 2024 - July 18, 2025Directed the expansion of Fliteboard's brand in Colombia through sales, classes, rentals, and personalized events. Led marketing, PR, and commercial strategies for HQ and future expansion in Fénix Beach, Cartagena. Strengthened brand visibility in the luxury tourism and sports markets.
Founder & Product Director at Palmar Rentals
January 1, 2021 - PresentFounded a tourism-focused company managing luxury properties (yachts, islands, villas) in B2B and B2C sectors. Designed and delivered custom travel experiences, boosting profitability for property owners. Implemented operational and marketing strategies that ensured monthly revenue growth.
Territory Manager at Plannexo / Bionexo Colombia
September 30, 2021 - July 18, 2025Led commercial operations and client relations in the Colombian territory for a B2B healthtech platform. Implemented SaaS sales strategies and managed client onboarding, training, and performance monitoring.
National Sales & Marketing Director at Morango & Somos Masa
September 30, 2020 - July 18, 2025Led national sales and marketing operations for two food and beverage brands. Directed brand positioning, new product development, and retail strategy.
Co-Founder & Product Director at Möla Beachwear
February 29, 2020 - July 18, 2025Launched a handmade swimwear brand created by single mothers, with international sales in the US and Europe. Oversaw marketing, e-commerce, and product strategy, leading a team of 15+ in design, marketing, and sales. Achieved recurring annual revenue of over 100M COP through strategic positioning and digital campaigns.
Category Manager – Deco-Home (Crate & Barrel) at Falabella Retail
July 31, 2019 - July 18, 2025Managed product development, sales, and marketing for Crate & Barrel Colombia. Ensured profitability above 25% in both physical and digital channels, increasing brand content score by 10%.
Account Executive at Valemas
October 31, 2018 - July 18, 2025Designed and implemented a loyalty program for Nutresa Group sales teams. Developed and tracked incentive programs, increasing retention and commercial performance.
Marketing Intern at L'Oréal
December 31, 2017 - July 18, 2025Supported the dermocosmetics division (La Roche-Posay) with marketing campaigns and material production. Conducted market research and contributed to brand positioning.
Product Regional Lead at 360 Europe Global Cruises
July 1, 2025 - August 7, 2025Developed and led marketing and product strategy for 200+ tourism experiences across Spain and Portugal. Directed content production and repurposing for social media and digital platforms, transforming long-form travel content into educational and story-driven clips to support partner branding. Collaborated with suppliers and regional stakeholders to increase customer engagement and online visibility.
Commercial & Marketing Director at Colombia E Foil
June 1, 2024 - August 7, 2025Designed short-form video strategy for TikTok, Reels, and YouTube Shorts, boosting average engagement by 75%. Repurposed webinar and event footage into engaging clips for organic growth and paid campaigns. Developed content calendars and monitored KPIs weekly to improve performance through A/B testing and iteration. Created and implemented personal branding programs for key instructors and brand ambassadors to increase reach and credibility on social platforms.
Co-Founder & Marketing Director at Palmar Rentals
January 1, 2021 - PresentCreated and scaled brand through visual storytelling and trend-based short-form content. Increased Instagram following organically from 0 to 16K+ using UGC, drone content, and influencer collaborations. Achieved consistent monthly engagement rate of 4-6% via optimized reels and stories. Repurposed client interviews and behind-the-scenes footage into high-converting video content. Built recognizable personal brand as co-founder on LinkedIn and Instagram through thought leadership, storytelling, and behind-the-scenes content, driving organic reach and user trust.
Territory Manager at Plannexo / Bionexo Colombia
September 1, 2021 - August 7, 2025Managed commercial operations and client relationships for B2B health tech platform. Designed and executed email and social media strategies for awareness and lead generation. Supported onboarding, training, and retention initiatives for hospital and clinic clients. Collaborated with product and marketing teams to repurpose training materials into branded educational content.
Co-Founder & Product Director at Möla Beachwear
February 1, 2020 - August 7, 2025Managed brand identity and content creation for international handmade swimwear brand. Repurposed campaign and UGC content into reels and story ads, improving engagement by over 50%. Expanded reach across US and European markets through multilingual influencer campaigns.
Category Manager – Deco-Home (Crate & Barrel) at Falabella Retail
July 1, 2019 - August 7, 2025Managed omnichannel product and marketing strategy for Crate & Barrel Colombia. Oversaw branded content creation for digital platforms, increasing content score by 10%.
Account Executive at Vale Mas
October 1, 2018 - August 7, 2025Designed loyalty programs and engagement strategies for sales teams at Grupo Nutresa. Tracked and optimized performance through incentive-based campaigns.
Marketing Intern at L'Oréal (La Roche-Posay Division)
December 1, 2017 - August 7, 2025Supported La Roche-Posay digital launches and repurposed webinar and testimonial content for social platforms. Collaborated on branding and educational materials for digital activation.
National Sales & Marketing Director at Orango & Somos Masa
September 1, 2020 - August 7, 2025Produced short-form social videos from webinars and product demos for cross-channel use. Grew brand’s social audience by 60% in under one year through content series and strategic community building. Led marketing and internal communications strategies aligned with business goals.
Product Regional Lead at 360 Europe Global Cruises
July 1, 2025 - August 7, 2025Developed and led marketing and product strategy for over 200 tourism experiences across Spain and Portugal. Directed content production and repurposing for social media and digital platforms, transforming long-form travel content into educational and story-driven clips for LinkedIn, Reels, and TikTok to support partner branding. Collaborated with suppliers and regional stakeholders to increase customer engagement and online visibility.
Commercial & Marketing Director at Colombia E Foil
June 1, 2024 - August 7, 2025Designed short-form video strategies for TikTok, Reels, and YouTube Shorts, increasing average engagement by 75%. Repurposed webinar and event footage into engaging clips for organic growth and paid campaigns. Developed content calendars and monitored KPIs weekly to improve performance through A/B testing and iteration. Implemented a personal branding program for key instructors and brand ambassadors, boosting individual reach and credibility across social platforms.
Co-Founder & Marketing Director at Palmar Rentals
January 1, 2021 - PresentCreated and scaled brand through visual storytelling and trend-based short-form content. Grew Instagram following from zero to over 16K organically using UGC, drone content, and influencer collaborations. Achieved consistent monthly engagement rates of 4–6% through optimized reels and stories. Repurposed client interviews and behind-the-scenes footage into high-converting video content. Built a recognizable personal brand as co-founder on LinkedIn and Instagram through thought leadership, storytelling, and behind-the-scenes content.
Territory Manager at Plannexo / Bionexo
September 1, 2021 - August 7, 2025Managed commercial operations and client relationships for B2B health tech platform. Designed and executed email and social media strategies to drive awareness and lead generation. Supported onboarding, training, and retention initiatives for hospital and clinic clients. Collaborated with product and marketing teams to repurpose training materials into branded educational content.
Co-Founder & Product Director at Möla Beachwear
February 1, 2020 - August 7, 2025Managed brand identity and content creation for an international handmade swimwear brand. Repurposed campaign and UGC content into reels and story ads, improving engagement by over 50%. Expanded reach across US and European markets through multilingual influencer campaigns.
Category Manager – Deco-Home (Crate & Barrel) at Falabella Retail
July 1, 2019 - August 7, 2025Managed omnichannel product and marketing strategy for Crate & Barrel Colombia. Oversaw branded content creation for digital platforms, increasing content scores by 10%.
Account Executive at Vale Mas
October 1, 2018 - August 7, 2025Designed loyalty programs and engagement strategies for sales teams at Grupo Nutresa. Tracked and optimized performance through incentive-based campaigns.
Marketing Intern at L'Oréal (La Roche-Posay Division)
December 1, 2017 - August 7, 2025Supported La Roche-Posay digital launches and repurposed webinar and testimonial content for social media. Collaborated on branding and educational materials for digital activation.
National Sales & Marketing Director at Orango & Somos Masa
September 1, 2020 - August 7, 2025Produced short-form social videos from webinars and product demos for cross-channel use. Grew brand's social audience by 60% in under one year through content series and strategic community building. Led marketing and internal communications strategies aligned with business goals.
Education
Master in Marketing and Digital Business at ESESA, Málaga, Spain
January 1, 2025 - December 31, 2025Business Administration Management Degree at CESA, Bogotá, Colombia
January 1, 2018 - December 31, 2018Qualifications
Certified in Conciliation – Cámara de Comercio de Bogotá
January 1, 2023 - December 31, 2023Bloomberg Market Concepts – CESA
January 1, 2023 - December 31, 2023Excel for Finance Seminar – CESA
January 1, 2023 - December 31, 2023Industry Experience
Travel & Hospitality, Consumer Goods, Retail, Non-Profit Organization, Professional Services, Healthcare, Media & Entertainment, Software & Internet
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