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Hi, I'm Ashima Bhattarai, a passionate marketing analytics professional based in Rochester Hills, Michigan. With a Master's degree in Marketing Analytics from Clark University and hands-on experience coordinating digital content and marketing campaigns, I thrive on using data to drive strategic improvements and boost engagement across social media platforms and websites. I love collaborating with diverse teams to create impactful marketing collateral and reports, and I enjoy diving into analytics tools like Google Analytics and Tag Manager to understand user behavior and campaign performance. Whether it's optimizing SEO, managing email campaigns, or launching upgraded websites, I bring a detail-oriented and strategic mindset to my work.…Hi, I'm Ashima Bhattarai, a passionate marketing analytics professional based in Rochester Hills, Michigan. With a Master's degree in Marketing Analytics from Clark University and hands-on experience coordinating digital content and marketing campaigns, I thrive on using data to drive strategic improvements and boost engagement across social media platforms and websites. I love collaborating with diverse teams to create impactful marketing collateral and reports, and I enjoy diving into analytics tools like Google Analytics and Tag Manager to understand user behavior and campaign performance. Whether it's optimizing SEO, managing email campaigns, or launching upgraded websites, I bring a detail-oriented and strategic mindset to my work.

Ashima Bhattarai

Digital Marketer, Marketing Analyst, Marketing Strategist, +2

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Hi, I'm Ashima Bhattarai, a passionate marketing analytics professional based in Rochester Hills, Michigan. With a Master's degree in Marketing Analytics from Clark University and hands-on experience coordinating digital content and marketing campaigns, I thrive on using data to drive strategic improvements and boost engagement across social media platforms and websites. I love collaborating with diverse teams to create impactful marketing collateral and reports, and I enjoy diving into analytics tools like Google Analytics and Tag Manager to understand user behavior and campaign performance. Whether it's optimizing SEO, managing email campaigns, or launching upgraded websites, I bring a detail-oriented and strategic mindset to my work.…Hi, I'm Ashima Bhattarai, a passionate marketing analytics professional based in Rochester Hills, Michigan. With a Master's degree in Marketing Analytics from Clark University and hands-on experience coordinating digital content and marketing campaigns, I thrive on using data to drive strategic improvements and boost engagement across social media platforms and websites. I love collaborating with diverse teams to create impactful marketing collateral and reports, and I enjoy diving into analytics tools like Google Analytics and Tag Manager to understand user behavior and campaign performance. Whether it's optimizing SEO, managing email campaigns, or launching upgraded websites, I bring a detail-oriented and strategic mindset to my work.

Available to hire

Hi, I’m Ashima Bhattarai, a passionate marketing analytics professional based in Rochester Hills, Michigan. With a Master’s degree in Marketing Analytics from Clark University and hands-on experience coordinating digital content and marketing campaigns, I thrive on using data to drive strategic improvements and boost engagement across social media platforms and websites.

I love collaborating with diverse teams to create impactful marketing collateral and reports, and I enjoy diving into analytics tools like Google Analytics and Tag Manager to understand user behavior and campaign performance. Whether it’s optimizing SEO, managing email campaigns, or launching upgraded websites, I bring a detail-oriented and strategic mindset to my work.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Digital Content Coordinator at MICPA

October 1, 2023 - Present

Collaborated cross-functionally on the planning, development, and delivery of marketing collateral, including social media content and website assets, ensuring alignment with brand strategy. Maintained communication with external vendors and digital partners to support content updates, SEO optimization, and accessibility improvements. Managed inquiries and lead forms for timely responses, used Google Analytics 4 and Tag Manager to track website performance and user engagement, delivering quarterly analytics reports covering social media and website audits. Created targeted content for LinkedIn, Facebook, and Twitter, resulting in increased clicks and reach without paid ads. Monitored online mentions and engagement trends, gaining competitor and audience insights. Partnered to produce customer-focused newsletters and supported marketing budget tracking and reporting. Key contributor to launching an upgraded website using Sitefinity, HTML, and Bootstrap. Managed email campaigns using Ade

Marketing Assistant at EDI Global Consultancy

December 31, 2021 - July 18, 2025

Implemented Search Engine Optimization (SEO) strategies to enhance content visibility and search engine ranking. Utilized Mailchimp for inbound marketing, engaging potential clients and driving lead generation through targeted email campaigns. Tracked cost and performance metrics for social media marketing campaigns, ensuring efficient resource allocation and maximizing ROI. Monitored and reported on B2C social media campaigns on Facebook and Instagram, achieving consistent audience engagement growth. Coordinated the flow of creative assets including graphics, videos, and written content for digital marketing activities and campaigns.