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Hi, I'm Beatrix, a creative and results-driven Social Media Manager with over 5 years of experience in developing data-driven campaigns, growing audience engagement, and driving brand visibility across multiple platforms. I enjoy strategizing and crafting impactful social media content, analyzing performance metrics, and building strong community relationships. Collaborating with teams to achieve goals and deliver measurable results energizes me. I have a passion for leading cross-platform campaigns that spark audience interaction and boost organizational success. From content creation to performance optimization and donor engagement, I bring a mix of creativity and analytical insight to help brands thrive in the digital space.…Hi, I'm Beatrix, a creative and results-driven Social Media Manager with over 5 years of experience in developing data-driven campaigns, growing audience engagement, and driving brand visibility across multiple platforms. I enjoy strategizing and crafting impactful social media content, analyzing performance metrics, and building strong community relationships. Collaborating with teams to achieve goals and deliver measurable results energizes me. I have a passion for leading cross-platform campaigns that spark audience interaction and boost organizational success. From content creation to performance optimization and donor engagement, I bring a mix of creativity and analytical insight to help brands thrive in the digital space.

Ma. Beatrix Yabut-Richardson

Social Media Manager, Content Creator, Community Manager, +1

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Hi, I'm Beatrix, a creative and results-driven Social Media Manager with over 5 years of experience in developing data-driven campaigns, growing audience engagement, and driving brand visibility across multiple platforms. I enjoy strategizing and crafting impactful social media content, analyzing performance metrics, and building strong community relationships. Collaborating with teams to achieve goals and deliver measurable results energizes me. I have a passion for leading cross-platform campaigns that spark audience interaction and boost organizational success. From content creation to performance optimization and donor engagement, I bring a mix of creativity and analytical insight to help brands thrive in the digital space.…Hi, I'm Beatrix, a creative and results-driven Social Media Manager with over 5 years of experience in developing data-driven campaigns, growing audience engagement, and driving brand visibility across multiple platforms. I enjoy strategizing and crafting impactful social media content, analyzing performance metrics, and building strong community relationships. Collaborating with teams to achieve goals and deliver measurable results energizes me. I have a passion for leading cross-platform campaigns that spark audience interaction and boost organizational success. From content creation to performance optimization and donor engagement, I bring a mix of creativity and analytical insight to help brands thrive in the digital space.

Available to hire

Hi, I’m Beatrix, a creative and results-driven Social Media Manager with over 5 years of experience in developing data-driven campaigns, growing audience engagement, and driving brand visibility across multiple platforms. I enjoy strategizing and crafting impactful social media content, analyzing performance metrics, and building strong community relationships. Collaborating with teams to achieve goals and deliver measurable results energizes me.

I have a passion for leading cross-platform campaigns that spark audience interaction and boost organizational success. From content creation to performance optimization and donor engagement, I bring a mix of creativity and analytical insight to help brands thrive in the digital space.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Social Media Manager at EMBRACE RELIEF

January 1, 2024 - July 18, 2025

Led cross-platform social media campaigns, creating daily relevant content and growing engagement across Facebook, Instagram, Twitter, LinkedIn, YouTube, and TikTok. Increased donations by 50% during the 2024 Ramadan campaign. Supervised creatives to maintain consistency and improved ad conversion rates by 15% through data analytics. Executed targeted email marketing campaigns improving donor retention by 20%.

Social Media Specialist at EMBRACE RELIEF

January 1, 2022 - July 18, 2025

Developed big picture strategy and daily content creation across multiple social media platforms. Increased YouTube subscribers by 130%, Twitter followers by 13%, and Facebook followers by 11%. Led marketing for first 5K Walkathon fundraiser, surpassing goals. Managed a team of 5 specialists and 4 interns aligning content, SEO, and design strategies for streamlined workflows and improved messaging.

Social Media Intern at EMBRACE RELIEF

June 1, 2020 - July 18, 2025

Collaborated with Public Relations Specialist to build social media marketing strategy. Coordinated influencer partnerships with creators for COVID-19 campaigns, boosting visibility and engagement. Organized celebrity guest speakers for livestream events, enhancing attendance and donations. Created over 50 social media and website content designs supporting diverse campaigns.