I am a certified Digital Marketing Specialist from the University of Toronto with over 4 years of experience executing high-impact B2B and B2C campaigns in the technology and pharmaceutical sectors. My expertise includes SEO, Google Ads, GA4, and social media strategies, and I have a proven track record of increasing user engagement and online visibility on platforms like Instagram and TikTok. I am passionate about growth marketing and analytical thinking, which enables me to manage full-funnel marketing campaigns effectively. I have contributed to onboarding clients, conducting market research, and designing content and digital strategies across diverse industries. I enjoy collaborating with product and content teams to ensure consistent messaging and am eager to bring my skills to dynamic teams in Canada to drive marketing success and deliver measurable growth.…

Zara Afrou

PRO

I am a certified Digital Marketing Specialist from the University of Toronto with over 4 years of experience executing high-impact B2B and B2C campaigns in the technology and pharmaceutical sectors. My expertise includes SEO, Google Ads, GA4, and social media strategies, and I have a proven track record of increasing user engagement and online visibility on platforms like Instagram and TikTok. I am passionate about growth marketing and analytical thinking, which enables me to manage full-funnel marketing campaigns effectively. I have contributed to onboarding clients, conducting market research, and designing content and digital strategies across diverse industries. I enjoy collaborating with product and content teams to ensure consistent messaging and am eager to bring my skills to dynamic teams in Canada to drive marketing success and deliver measurable growth.…

Available to hire

I am a certified Digital Marketing Specialist from the University of Toronto with over 4 years of experience executing high-impact B2B and B2C campaigns in the technology and pharmaceutical sectors. My expertise includes SEO, Google Ads, GA4, and social media strategies, and I have a proven track record of increasing user engagement and online visibility on platforms like Instagram and TikTok. I am passionate about growth marketing and analytical thinking, which enables me to manage full-funnel marketing campaigns effectively.

I have contributed to onboarding clients, conducting market research, and designing content and digital strategies across diverse industries. I enjoy collaborating with product and content teams to ensure consistent messaging and am eager to bring my skills to dynamic teams in Canada to drive marketing success and deliver measurable growth.

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Skills

Experience Level

SEO
Expert
Canva
Expert
Instagram
Expert
Tiktok
Expert
Microsoft Excel
Expert
WordPress
Expert
LinkedIn
Expert
CRM
Intermediate
Mailchimp
Intermediate
Social Media Design
Intermediate
Adobe Premiere Pro
Intermediate
Copywriting
Intermediate
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Language

English
Fluent
Persian
Fluent

Work Experience

Marketing Specialist at Ledgercover Start-up of a Dental AI
May 31, 2025 - July 18, 2025
Developed and implemented a comprehensive digital marketing strategy that led to a 1000+ increase in monthly website visitors through SEO and website development techniques. Conducted keyword research and competitor analysis to support content creation and improve organic reach. Conducted market research and analyzed data to support decision-making. Collaborated with cross-functional teams (product, development, content) to ensure campaign alignment and messaging consistency. Created and edited reports, newsletters, press releases, and digital content aligned with organizational goals and public engagement needs. Efficiently performed administrative tasks including scheduling, documentation, and coordination of internal communications to support day-to-day operations.
Marketing Specialist at Ledgercover (Startup)
December 31, 2025 - July 21, 2025
Launched an integrated digital marketing strategy that led to 1,000+ monthly website visitors in the first month. Led and managed targeted social media campaigns, acquiring 550+ active users in the dental sector. Tracked performance through GA4 and provided weekly insights to optimize campaign outcomes. Worked closely with product and content teams to align messaging across all digital platforms.
Sales Coordinator at Behansar.com
December 31, 2022 - July 21, 2025
Developed and executed B2B sales strategies that onboarded over 40 pharmaceutical clients. Conducted in-depth market and product research to align sales pitches with client needs. Managed the sales funnel and achieved a 60%+ lead conversion rate. Provided quarterly forecasts to optimize inventory and supply chain operations.
Marketing Specialist at Ledgercover
January 1, 2025 - August 15, 2025
Launched an integrated digital marketing strategy that attracted over 1,000 monthly website visitors in the first month. Executed targeted social media campaigns on Instagram and TikTok, acquiring more than 550 active users in the dental industry. Conducted analytical marketing strategies, market research, and created research questionnaires using Google Forms. Collaborated with product and content teams to ensure consistency in messaging across platforms. Created various written materials such as reports, briefs, and website content using WordPress.
Marketing Assistant at Behansar.com
January 1, 2022 - August 15, 2025
Contributed to onboarding over 40 pharmaceutical B2B clients through custom pitch decks and follow-up communications. Conducted product and market research to align campaigns with industry trends. Maintained and organized CRM data to monitor the sales funnel, helping achieve over 60% lead conversion rate. Compiled and analyzed data for quarterly sales forecasts to support strategic decision-making in supply chain and inventory planning.

Education

MBA Master’s degree at University of Nicosia
January 1, 2020 - December 31, 2023
Digital Marketing Certification at University of Toronto
January 1, 2024 - January 1, 2024

Qualifications

Certification in Digital Marketing
January 1, 2024 - December 31, 2024
MBA
January 11, 2030 - July 21, 2025
Certified Digital Marketing Specialist
January 1, 2024 - August 15, 2025

Industry Experience

Professional Services, Media & Entertainment, Retail
    paper My Portfolio
    This portfolio showcases my works in digital marketing. You will find a collection of my projects in marketing, strategy, and creative content, from SEO and campaign design to storytelling and analytics. Please feel free to contact me by email for more details. contentcreation campaign googlecampaign GEO SEO…