Creative Director | Brand Consultant (Freelance) at Various Clients

Developed and executed B2B and B2C campaigns across digital, email, and social platforms, increasing engagement by over 30%. Built and managed CRM databases (15,000+ contacts), enabling refined segmentation and stronger lead conversion. Designed, tested, and optimized email campaigns boosting click-through by 15%+ and open rates by 22%. Partnered with cross-functional teams to create campaign briefs, visual assets, and lead nurturing content aligned with business goals. Worked on projects for clients including Fatigue Science, City University of Canada, and United Rental Group, achieving measurable increases in lead quality, event sign-ups, and sales inquiries. Selected Projects: Fatigue Science: Delivered a unified brand system, visual identity manual, B2B materials, and digital campaigns, increasing lead quality and cutting production time by 40%. City University of Canada: Produced branded visuals for institutional campaigns, boosting event sign-ups by 20% and streamlining internal communications. United Rental Group, (UK): Developed and executed a strategic marketing plan aligning product messaging with user behavior, resulting in a measurable increase in sales inquiries. Redesigned and managed weekly e-newsletters with optimized layout and copy, improving open rates by 22% and click-through rates by 15%. Organized and maintained a CRM database of 15,000+ members, improving segmentation and enabling more effective campaign targeting. Identified and leveraged traditional, digital, and social media opportunities to expand reach and drive cross-platform engagement.

Marketing & Creative Strategy Lead at Various (Harcourts Real Estate, Cambrian Flowers, Latincouver – Carnaval del Sol, Emily Carr University)

Directed full-cycle marketing and creative strategy for brands in real estate, retail, education, and live events. Oversaw branding, digital content, social media, and print design for a high-volume real estate firm, boosting listing engagement by 25%. Produced 100+ property and event marketing packages annually, standardizing workflows to cut turnaround time by 35%. Directed a rebrand and e-commerce relaunch for a B2B floral supplier, improving customer engagement and seasonal foot traffic. Led cross-functional teams, coordinated creative strategies for major events, and secured partnerships to expand community event reach.

Creative Director | Brand Consultant (Freelance) at Various Clients – Vancouver, BC

Led cross-functional creative teams with clarity, purpose, and vision. Fostered inclusive, collaborative environments encouraging innovation. Adapted quickly to changes and shifting priorities while communicating transparently with clients, teams, and stakeholders. Delivered purpose-driven work aligned with strategic and human impact.

Marketing & Creative Strategy Lead at Fatigue Science

Delivered a unified brand system, visual identity manual, B2B materials, and digital campaigns, improving lead quality and cutting production time by 40%. Developed and executed B2B and B2C campaigns across digital, email, and social platforms, increasing engagement by over 30%. Built and managed CRM databases with 15,000+ contacts, enabling refined segmentation and stronger lead conversion. Designed and optimized email campaigns boosting click-through by 15%+ and open rates by 22%.

Marketing & Creative Strategy Lead at United Rental Group (UK)

Developed and executed a strategic marketing plan aligning product messaging with user behavior, increasing sales inquiries measurably. Redesigned and managed weekly e-newsletters with optimized layout and copy, improving open rates by 22% and click-through rates by 15%. Organized and maintained a CRM database of 15,000+ members, enhancing segmentation and enabling more effective campaign targeting. Identified and leveraged traditional, digital, and social media opportunities to expand reach and drive cross-platform engagement.

Marketing & Creative Strategy Lead at Harcourts Real Estate

Directed full-cycle marketing and creative strategy for high-profile brands in real estate, retail, education, and live events. Oversaw all marketing operations for a high-volume real estate firm including branding, digital content, social media, and print design. Boosted listing engagement by more than 25% through hyper-local campaigns and conversion-focused visuals. Produced over 100 property and event marketing packages annually, standardizing workflows to reduce turnaround time by 35%. Developed plug-and-play templates and branded content systems to streamline agent and team execution. Led cross-functional teams of up to 300 people across marketing, sales, logistics, and HR.

Creative Director | Brand Consultant (Freelance) at Various Clients – Vancouver, BC

Led cross-functional creative teams with clarity, purpose, and vision. Fostered inclusive, collaborative environments that encouraged innovation. Adapted quickly to change and shifting priorities. Communicated transparently with clients, teams, and stakeholders. Delivered strategic marketing and branding campaigns that increased engagement by over 30%. Managed CRM databases (15,000+ contacts) for refined segmentation and stronger lead conversion. Designed and optimized email campaigns boosting click-through rates by 15% and open rates by 22%. Partnered with cross-functional teams to create campaign briefs, visual assets, and lead nurturing aligned with business goals.

Marketing & Creative Strategy Lead at Various Clients – Vancouver, BC

Directed full-cycle marketing and creative strategy for high-profile brands in real estate, retail, education, and live events. Oversaw all marketing operations including branding, digital content, social media, and print design. Boosted listing engagement by 25%+ through hyper-local campaigns and conversion-focused visuals. Produced 100+ property and event marketing packages annually, standardizing workflows to cut turnaround time by 35%. Developed plug-and-play templates and branded content systems to streamline agent and team execution. Led cross-functional teams of up to 300 people across marketing, sales, logistics, and HR. Secured major event profitability and visibility through strategic creative direction and stakeholder coordination. Negotiated municipal partnerships and sponsorships to expand reach and access for large-scale community events.

Freelance Senior Graphic Designer at Fatigue Science

Led the design of brand, go-to-market, and sales assets for a leading performance science SaaS platform. Developed brand guidelines and visuals standards to ensure consistency across all communications. Transformed complex, data-driven concepts into compelling, easy-to-understand visuals for campaigns and presentations. Standardized visual assets systems and templates, streamlining workflows and reducing turnaround times by 40%.

Real Estate Marketing & Communications Manager at Harcourts Real Estate

Oversaw daily marketing and communications operations for a high-volume real estate brokerage and its agents. Designed and produced marketing assets, campaigns, newsletters, and print ads in collaboration with sales and leadership teams. Managed marketing databases and campaign distribution while tracking metrics for continuous optimization and detailed reporting. Executed and reported on social media advertising campaigns, coordinating both digital and traditional media placements, including print advertising. Introduced standardized workflows and design templates, enhancing brand consistency and reducing production time by 35%, while increasing engagement.