Somayeh Hozouri

Finding and fixing the SEO technical and on-page issues of landing pages by Screaming Frog led to 31K impressions and 1.3K clicks per month. Creating innovative online forms on product category pages led to increasing 15% sales. Analyzing competitors to find target keywords and improve the quality of traffic by Semrush. Increasing the converted leads into customers in Google ads by improving the quality score and reducing the cost per click.

Finding pages with high impressions and low clicks by Google Search Console to rewrite the titles and descriptions, resulting in a 10% increase in click rates. Identifying low-difficulty keywords with high traffic to increase sales and achieve quick ROI by Keyword Planner. Planning the SEO strategy based on marketing objectives and determining KPIs to measure progress and success in launching the strategy. Analyzing competitors’ off-page by Ahref and Semrush to find authoritative and free domains led to significantly decreasing backlinks costs. Improving website Core Web Vitals and performance by fixing reported issues in Google Lighthouse and GTmetrix.

Prioritizing researched keywords given the users' interest and the monthly search volume in different states of the US by Google Trends and Keyword Planner. Finding interesting and trending titles for blogs by keywordtool.io and Answer The Public. Planning advertising marketing campaigns on important calendar occasions to increase leads.