I am a dynamic and results-driven Marketing Manager and Social Media Strategist with over 11 years of experience in the cannabis industry. I have a proven track record of building compelling brand identities, driving engagement, and scaling customer acquisition through innovative campaigns across digital and traditional platforms. I'm passionate about storytelling and visuals, bringing a creative eye to every project I undertake. I excel at leading cross-functional teams, curating loyalty programs, and executing high-performing content strategies that exceed KPIs even within tight budgets. Alongside my marketing expertise, I am also a published professional photographer, which helps me create engaging and authentic content that resonates with audiences.

Kristen Corsentino

I am a dynamic and results-driven Marketing Manager and Social Media Strategist with over 11 years of experience in the cannabis industry. I have a proven track record of building compelling brand identities, driving engagement, and scaling customer acquisition through innovative campaigns across digital and traditional platforms. I'm passionate about storytelling and visuals, bringing a creative eye to every project I undertake. I excel at leading cross-functional teams, curating loyalty programs, and executing high-performing content strategies that exceed KPIs even within tight budgets. Alongside my marketing expertise, I am also a published professional photographer, which helps me create engaging and authentic content that resonates with audiences.

Available to hire

I am a dynamic and results-driven Marketing Manager and Social Media Strategist with over 11 years of experience in the cannabis industry. I have a proven track record of building compelling brand identities, driving engagement, and scaling customer acquisition through innovative campaigns across digital and traditional platforms. I’m passionate about storytelling and visuals, bringing a creative eye to every project I undertake.

I excel at leading cross-functional teams, curating loyalty programs, and executing high-performing content strategies that exceed KPIs even within tight budgets. Alongside my marketing expertise, I am also a published professional photographer, which helps me create engaging and authentic content that resonates with audiences.

See more

Work Experience

Marketing Manager / Social Media Manager at Cannasseur
January 1, 2011 - Present
Directed all marketing operations across digital, print, and event channels. Boosted SMS campaign open rates by 20% through optimized timing and content segmentation. Developed and managed targeted loyalty programs that improved customer retention. Spearheaded social media campaigns, increasing platform engagement and audience reach. Negotiated strategic vendor contracts, saving the company 15% annually. Provided regular marketing performance updates to executive teams.
Marketing Manager / Social Media Manager at BUDD DISPENSARY
January 31, 2024 - July 20, 2025
Organized successful trade shows and promotional events to elevate brand visibility. Designed and published high-impact digital content to support marketing objectives. Created comprehensive social strategies resulting in significant brand engagement gains. Built and maintained vendor and partner relationships for co-branded campaigns.
Marketing Manager / Social Media Manager at ROYAL BRANDS
January 31, 2024 - July 20, 2025
Ensured brand alignment across all external and internal communication. Conducted competitive market research and leveraged insights to guide campaigns. Led creative ideation sessions to develop fresh marketing initiatives. Maintained cohesion across platforms while tailoring content for target demographics.
Social Media Manager / Content Creator at DABTEK
September 30, 2024 - July 20, 2025
Launched multi-platform marketing campaigns for new product releases. Established influencer collaborations to increase audience reach and credibility. Increased social media engagement through curated visual storytelling. Adapted strategies to platform algorithm changes to maintain visibility and impact.
Marketing Manager / Social Media Manager at FUMO
September 30, 2024 - July 20, 2025
Oversaw digital communications to ensure consistent brand voice. Managed daily operations across multiple social media platforms. Developed campaigns in coordination with sales and product teams. Contributed to a 30% increase in online traffic through targeted content and ad strategy.

Education

Add your educational history here.

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Media & Entertainment, Retail, Professional Services