Available to hire
I’m a strategic and people-first marketer with a strong foundation in retention, digital marketing, and client success. Over the years, I’ve built a career around helping brands connect deeply with their audiences while also navigating the many moving parts of marketing operations and team leadership.
I’ve led projects for global brands like PepsiCo, Durex, Red Bull, and Barclays Wealth, and supported dynamic SMEs across Canada, the UK, and South Africa.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Marketing Manager (Fractional) at Crisp Media
August 1, 2024 - PresentManaged marketing for various SaaS, B2B, and B2C clients combining high-performance project management to drive growth. Led client strategy ensuring execution alignment and seamless marketing management of cross-functional teams using in-house resources and contractors. Successfully retained all clients to date.
SaaS Customer Success Manager (Part-Time Fractional) at Creative Crafting Club
August 1, 2024 - PresentOffered community cultivation strategies to encourage SaaS online membership retention by 5% growth per month. Onboarded members via online webinars and hosted virtual coffee catchups for community cultivation. Provided retention consulting for lead funnel mailers, social media content, and ads.
Client Account Supervisor at BAM Strategy (Pepsico Foods & DUREX)
November 30, 2023 - July 21, 2025Client liaison for over 15 brand portfolio clients including Cheeto’s, Cap’n Crunch, Quaker, Doritos, Stacy’s, Lays, and Durex Canada. Executed digital paid campaigns across Meta, Twitch, TikTok, and YouTube to attract and retain members for PepsiCo loyalty programs. Managed budgets and deadlines, collaborating with designers, paid specialists, copywriters, and developers. Achieved a 20% increase in customer satisfaction through feedback-driven approach for Reckitt Health’s Durex CloseFit campaign.
Marketing Manager at African Extracts Skincare
July 31, 2017 - July 21, 2025Spearheaded consumer acquisition initiatives for anti-ageing and youth skincare, resulting in a 23% revenue increase. Launched an incentive program for in-retail trade retention. Ensured regulatory and compliance adherence for marketing claims and product labeling across key regions.
Co-Founder at Chilli Marketing Digital Media Agency
November 30, 2015 - July 21, 2025Acquired and built long-term client relationships with a focus on client satisfaction and trust. Expanded service offerings including social media management and digital content creation. Positioned the agency as a trusted advisor providing high-level strategic guidance and retention-based community management. Built and managed a high-performing team of five focused on exceeding client expectations.
Brand Project Manager at Barclays Wealth
December 31, 2009 - July 21, 2025Final brand proofing of all marketing collateral. Created brand content and cross-checked with legal and compliance teams.
Youth Brand Manager at Red Bull Energy Drink Ltd.
December 31, 2004 - July 21, 2025Organized on-campus events and retail promotions. Acted as a community trailblazer strengthening brand loyalty among students. Managed inventory across on-campus outlets.
Marketing Manager (Fractional) at Crisp Media
August 1, 2024 - PresentMarketing Manager for a variety of SaaS, B2B and B2C Clients, combined with high-performance day-to-day project management to drive growth. Lead Client strategy to ensure execution alignment. Seamless marketing management of cross-functional teams. Utilising both in-house resourcing and Contractors. Have retained all Clients to-date.
SaaS Customer Success Manager (Part-Time Fractional) at Creative Crafting Club
August 1, 2024 - PresentOffer community cultivation strategies to encourage SaaS online Membership retention by 5% growth per month. Onboarding Members via online webinars and hosting virtual coffee catchups for community cultivation. Retention consulting for lead funnel mailers, Social Media content and Ads.
Client Account Supervisor at BAM Strategy (Pepsico Foods & DUREX)
November 30, 2023 - July 21, 2025Client liaison for over 15 brand portfolio Clients including; Cheeto’s, Cap’n Crunch, Quaker, Doritos, Stacy’s, Lays and Durex Canada. Executed digital paid campaigns across Meta, Twitch, TikTok, and YouTube to attract and retain members for the PepsiCo loyalty programs. Worked closely with a cross-functional team of designers, paid specialists, copywriters and developers while managing Clients’ budget and deadlines. Achieved a 20% increase in customer satisfaction through a feedback-driven approach for Reckitt Health’s Durex CloseFit campaign.
Marketing Manager at African Extracts Skincare
July 31, 2017 - July 21, 2025Spearheaded consumer acquisition initiatives for Anti-Ageing and Youth skincare, resulting in a 23% revenue increase. Launched an incentive program for in-retail Trade retention. Ensured regulatory and compliance adherence for marketing claims and product labelling across key regions.
Co-Founder at Chilli Marketing Digital Media Agency
November 30, 2015 - July 21, 2025Acquired and built long-term client relationships. Regularly gathered and acted on client feedback, enhancing satisfaction and building long-term trust. Expanded service offerings, including social media management and digital content creation, to adapt to client needs and increase loyalty. Positioned the agency as a trusted advisor by providing high-level strategic guidance and retention-based Community Management. Built and managed a high-performing team of 5, focused on exceeding client expectations.
Brand Project Manager at Barclays Wealth
December 31, 2009 - July 21, 2025Final Brand Proofing of all marketing collateral; Brand content creator and cross-checking with Legal and Compliance teams.
Youth Brand Manager at Red Bull Energy Drink Ltd.
December 31, 2004 - July 21, 2025Organized on-campus events and retail promotions. Community trailblazer strengthening brand loyalty among students. Managed inventory across on-campus outlets.
Marketing Manager (Fractional) at Crisp Media
August 1, 2024 - PresentMarketing Manager for a variety of SaaS, B2B and B2C Clients, combined with high-performance day-to-day project management to drive growth. Lead Client strategy to ensure execution alignment. Seamless marketing management of cross-functional teams utilizing both in-house resourcing and Contractors. Have retained all Clients to-date.
SaaS Customer Success Manager (Part-Time Fractional) at Creative Crafting Club
August 1, 2024 - PresentOffer community cultivation strategies to encourage SaaS online Membership retention by 5% growth per month. Onboarding Members via online webinars and hosting virtual coffee catchups for community cultivation. Retention consulting for lead funnel mailers, Social Media content and Ads.
Client Account Supervisor at BAM Strategy (Pepsico Foods & DUREX)
November 30, 2023 - July 21, 2025Client liaison for over 15 brand portfolio Clients including; Cheeto’s, Cap’n Crunch, Quaker, Doritos, Stacy’s, Lays and Durex Canada. Executed digital paid campaigns across Meta, Twitch, TikTok, and YouTube to attract and retain members for the PepsiCo loyalty programs. Worked closely with a cross-functional team of designers, paid specialists, copywriters and developers while managing Clients’ budget and deadlines. Achieved a 20% increase in customer satisfaction through a feedback-driven approach for Reckitt Health’s Durex CloseFit campaign.
Marketing Manager at African Extracts Skincare
July 31, 2017 - July 21, 2025Spearheaded consumer acquisition initiatives for Anti-Ageing and Youth skincare, resulting in a 23% revenue increase. Launched an incentive program for in-retail Trade retention. Ensured regulatory and compliance adherence for marketing claims and product labelling across key regions.
Co-Founder at Chilli Marketing Digital Media Agency
November 30, 2015 - July 21, 2025Acquired and built long-term client relationships. Regularly gathered and acted on client feedback, enhancing satisfaction and building long-term trust. Expanded service offerings, including social media management and digital content creation, to adapt to client needs and increase loyalty. Positioned the agency as a trusted advisor by providing high-level strategic guidance and retention-based Community Management. Built and managed a high-performing team of 5, focused on exceeding client expectations.
Brand Project Manager at Barclays Wealth
December 31, 2009 - July 21, 2025Final Brand Proofing of all marketing collateral. Brand content creator and cross-checking with Legal and Compliance teams.
Youth Brand Manager at Red Bull Energy Drink Ltd.
December 31, 2004 - July 21, 2025Organized on-campus events and retail promotions. Community trailblazer strengthening brand loyalty among students. Managed inventory across on-campus outlets.
Education
Post-Graduate Diploma at University of Cape Town
January 1, 2004 - December 31, 2004Bachelor's Degree at University of Cape Town
January 1, 2003 - December 31, 2003High School Completion at Springfield Convent School
January 1, 2000 - December 31, 2000Bachelor's Degree at University of Cape Town
January 1, 2003 - December 31, 2003Post-Graduate Diploma at University of Cape Town
January 1, 2004 - December 31, 2004High School Diploma at Springfield Convent School
January 1, 2000 - December 31, 2000Post-Graduate Diploma at University of Cape Town
January 1, 2004 - December 31, 2004Bachelor's Degree at University of Cape Town
January 1, 2003 - December 31, 2003High School Completion at Springfield Convent School
January 1, 2000 - December 31, 2000Qualifications
Certificate in Online Community Retention
January 1, 2024 - December 31, 2024Polytechnic Instructional Skills Certificate
January 1, 2024 - December 31, 2024Certificate in Online Community Retention
January 1, 2024 - December 31, 2024Polytechnic Instructional Skills Certificate
January 1, 2024 - December 31, 2024Certificate in Online Community Retention
January 1, 2024 - December 31, 2024Polytechnic Instructional Skills Certificate
January 1, 2024 - December 31, 2024Industry Experience
Consumer Goods, Software & Internet, Financial Services, Education, Media & Entertainment, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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