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I am a highly focused and ambitious individual with a passion for marketing and content creation across multiple European markets. I enjoy adapting content strategies based on data insights and collaborating with global partners like Wix and Shopify. With a recent bachelor's degree in English Literature and experience in dynamic marketing environments, I aim to continue growing my creative career in marketing while producing engaging and optimizable content. I am comfortable working both independently and in team settings, including remote environments. I have strong skills in SEO, Google Ads, and various CMS platforms, and enjoy keeping up to date with industry trends and innovative content marketing practices.…I am a highly focused and ambitious individual with a passion for marketing and content creation across multiple European markets. I enjoy adapting content strategies based on data insights and collaborating with global partners like Wix and Shopify. With a recent bachelor's degree in English Literature and experience in dynamic marketing environments, I aim to continue growing my creative career in marketing while producing engaging and optimizable content. I am comfortable working both independently and in team settings, including remote environments. I have strong skills in SEO, Google Ads, and various CMS platforms, and enjoy keeping up to date with industry trends and innovative content marketing practices.

Caitlin Rooney

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I am a highly focused and ambitious individual with a passion for marketing and content creation across multiple European markets. I enjoy adapting content strategies based on data insights and collaborating with global partners like Wix and Shopify. With a recent bachelor's degree in English Literature and experience in dynamic marketing environments, I aim to continue growing my creative career in marketing while producing engaging and optimizable content. I am comfortable working both independently and in team settings, including remote environments. I have strong skills in SEO, Google Ads, and various CMS platforms, and enjoy keeping up to date with industry trends and innovative content marketing practices.…I am a highly focused and ambitious individual with a passion for marketing and content creation across multiple European markets. I enjoy adapting content strategies based on data insights and collaborating with global partners like Wix and Shopify. With a recent bachelor's degree in English Literature and experience in dynamic marketing environments, I aim to continue growing my creative career in marketing while producing engaging and optimizable content. I am comfortable working both independently and in team settings, including remote environments. I have strong skills in SEO, Google Ads, and various CMS platforms, and enjoy keeping up to date with industry trends and innovative content marketing practices.

Available to hire

I am a highly focused and ambitious individual with a passion for marketing and content creation across multiple European markets. I enjoy adapting content strategies based on data insights and collaborating with global partners like Wix and Shopify. With a recent bachelor’s degree in English Literature and experience in dynamic marketing environments, I aim to continue growing my creative career in marketing while producing engaging and optimizable content.

I am comfortable working both independently and in team settings, including remote environments. I have strong skills in SEO, Google Ads, and various CMS platforms, and enjoy keeping up to date with industry trends and innovative content marketing practices.

Skills

Experience Level

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

German

Advanced

Spanish; Castilian

Intermediate

French

Intermediate

Work Experience

Website Content Manager at Betterbusiness GmbH

May 1, 2023 - Present

Building and maintaining landing pages for diverse markets including EN, DACH, ES, FR, and SE, using CMS systems like WordPress and Unbounce. Optimising content performance and business objectives, presenting case studies, leading revenue uplift experiments, and managing vendor relations. Producing and leading content strategies for campaigns, conducting A/B testing with Optimizely, and supporting conversion rate optimisation. Collaborating regularly with partners and stakeholders including Wix, Shopify, and IONOS.

Content Marketing/SEO Intern at Global Commerce Media GmbH

April 30, 2023 - July 21, 2025

Worked with WordPress to design websites and articles, implemented on-page and off-page SEO strategies, optimized landing pages with keyword research, created engaging content, generated leads, and supported e-commerce and affiliate marketing. Regular use of Microsoft Excel and thorough market research were part of daily tasks.

Tutor at GoStudent, UK

November 1, 2022 - Present

Researching, planning, and creating educational content for students, delivering virtual lessons, tracking progress, and providing feedback to improve academic performance. Created appealing verbal and written content for online tutoring.

Digital Marketing & Content Writing Intern at Lifeprint.fit, Sheffield, UK

August 31, 2022 - July 21, 2025

Produced high-engagement social media content aligned with the brand voice, conducted keyword research and SEO to boost web traffic, researched marketing strategies, identified customer needs and content gaps, drove app downloads and subscriptions, and completed digital marketing courses while creating marketing content inventory.

Sales Advisor at Superdrug, Luton, UK

September 30, 2020 - July 21, 2025

Customer service and communication on the cosmetic aisle, promoting retail presentations and promotions, with a focus on commercial awareness and consistently meeting sales targets.