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I'm passionate about crafting and executing impactful social media strategies that help brands thrive online. I enjoy leveraging creative content, fostering community engagement, and using data-driven insights to drive measurable results and overall business growth. Throughout my career, I've developed and managed social presences across multiple platforms, collaborated with influencers, and led campaigns that significantly increased engagement and reach. I love working with teams to unify messaging and create exciting content that connects brands with their audiences.…I'm passionate about crafting and executing impactful social media strategies that help brands thrive online. I enjoy leveraging creative content, fostering community engagement, and using data-driven insights to drive measurable results and overall business growth. Throughout my career, I've developed and managed social presences across multiple platforms, collaborated with influencers, and led campaigns that significantly increased engagement and reach. I love working with teams to unify messaging and create exciting content that connects brands with their audiences.

Alison Chen

Social Media Manager, Content Creator, Community Manager, +2

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I'm passionate about crafting and executing impactful social media strategies that help brands thrive online. I enjoy leveraging creative content, fostering community engagement, and using data-driven insights to drive measurable results and overall business growth. Throughout my career, I've developed and managed social presences across multiple platforms, collaborated with influencers, and led campaigns that significantly increased engagement and reach. I love working with teams to unify messaging and create exciting content that connects brands with their audiences.…I'm passionate about crafting and executing impactful social media strategies that help brands thrive online. I enjoy leveraging creative content, fostering community engagement, and using data-driven insights to drive measurable results and overall business growth. Throughout my career, I've developed and managed social presences across multiple platforms, collaborated with influencers, and led campaigns that significantly increased engagement and reach. I love working with teams to unify messaging and create exciting content that connects brands with their audiences.

Available to hire

I’m passionate about crafting and executing impactful social media strategies that help brands thrive online. I enjoy leveraging creative content, fostering community engagement, and using data-driven insights to drive measurable results and overall business growth.

Throughout my career, I’ve developed and managed social presences across multiple platforms, collaborated with influencers, and led campaigns that significantly increased engagement and reach. I love working with teams to unify messaging and create exciting content that connects brands with their audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Social Media Manager at Layne’s Chicken Fingers

October 1, 2024 - Present

Scaled multi-platform social media presence driving 700% more impressions, 100% engagement lift, and 50% follower growth. Launched brand ambassador program and managed influencer partnerships and merch design to boost community engagement. Produced graphics, Meta ads, and geo-targeted initiatives increasing foot traffic for new store openings. Monitored engagement through Sprout, created newsletters and messaging guidelines. Built UTMs for paid ads and curated CEO's LinkedIn aligning with brand values.

Social Media Manager at Sircle Media

October 1, 2024 - July 21, 2025

Promoted within 11 months to lead strategy and execution for three key accounts, serving as primary client POC and building trusted relationships. Developed content calendars, managed creative workflows, designed story/graphic content using Canva, and handled influencer partnerships, brand collaborations, and contract negotiations. Executed community management, created trend-driven TikTok content, and managed paid Meta and TikTok ad campaigns to grow brand engagement. Analyzed and reported social media metrics to optimize strategies.

Social Content Coordinator at Commerce House

March 1, 2023 - July 21, 2025

Developed social content, templates, and monthly content calendars; scheduled posts and reported performance analytics. Led content creation and posting across Instagram, Facebook, and LinkedIn. Designed media kits, conducted outreach, built influencer roster, and created lead-generation forms.

Social Media Intern at Agency Habitat

August 31, 2022 - July 21, 2025

Participated in a 10-week program to curate a full social media campaign from strategy to content creation for a client.

Social Media & Office Student Assistant at University of North Texas Music Library

July 31, 2022 - July 21, 2025

Managed social media platforms and created content for Instagram, Twitter, and Facebook. Assisted with planning and executing music library events.

Leasing & Marketing Agent at NTX Denton

October 1, 2021 - July 21, 2025

Led all social media marketing campaigns and platform management. Planned and executed resident and office events. Followed up with leads to attain over 85 leases.

Marketing Intern at CM Promotions

August 31, 2021 - July 21, 2025

Strategically planned and scheduled Instagram and Pinterest content. Supported lead wedding planner in planning and day-of execution. Designed and distributed email campaigns via MailChimp.