Hi, I'm Amber Harrington, a Senior SEO Content Writer with over 16 years of experience specializing in crafting search-optimized digital content that drives organic growth. I focus on long-form blogging, website copy, landing pages, and lead-generating content tailored for high-intent search audiences, especially in the B2B sectors like tech, HVAC, and professional services. I am passionate about managing the full content lifecycle, from keyword research to performance analysis, and I enjoy collaborating with marketing teams and freelance writers to create impactful, SEO-informed strategies. I also use AI tools to streamline content creation while keeping quality and brand tone consistent.

Amber Harrington

Hi, I'm Amber Harrington, a Senior SEO Content Writer with over 16 years of experience specializing in crafting search-optimized digital content that drives organic growth. I focus on long-form blogging, website copy, landing pages, and lead-generating content tailored for high-intent search audiences, especially in the B2B sectors like tech, HVAC, and professional services. I am passionate about managing the full content lifecycle, from keyword research to performance analysis, and I enjoy collaborating with marketing teams and freelance writers to create impactful, SEO-informed strategies. I also use AI tools to streamline content creation while keeping quality and brand tone consistent.

Available to hire

Hi, I’m Amber Harrington, a Senior SEO Content Writer with over 16 years of experience specializing in crafting search-optimized digital content that drives organic growth. I focus on long-form blogging, website copy, landing pages, and lead-generating content tailored for high-intent search audiences, especially in the B2B sectors like tech, HVAC, and professional services.

I am passionate about managing the full content lifecycle, from keyword research to performance analysis, and I enjoy collaborating with marketing teams and freelance writers to create impactful, SEO-informed strategies. I also use AI tools to streamline content creation while keeping quality and brand tone consistent.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Work Experience

Director of Digital Marketing & Communications at ASTA-USA Translation Services, Inc.
October 1, 2023 - Present
Promoted and rehired to lead end-to-end digital strategy, SEO, and brand communication for a global B2B language service provider. Owned the full content lifecycle from keyword research and strategy to writing, publishing, and performance tracking across web, blog, email, and social channels. Developed and maintained a dynamic SEO-informed editorial calendar aligned with product launches, seasonal trends, and stakeholder priorities. Implemented AI-assisted content workflows (ChatGPT, Jasper, Surfer SEO) to streamline ideation and drafting without sacrificing brand tone or human editorial quality. Managed a cross-functional team including 7 freelance writers, a marketing assistant, and multiple PR/marketing vendors. Produced high-performing content in multiple formats including long-form blogs, newsletters, service pages, marketing emails, infographics, and LinkedIn carousel posts. Oversaw a $100K+ annual digital budget, reducing spend by 20% while increasing ROI by 35%. Ghostwrote C-su
SEO Content Writer at ASTA-USA Translation Services, Inc.
March 31, 2023 - July 21, 2025
Increased organic traffic by 45% through on-page SEO and content enhancements. Authored optimized landing pages, blog content, and service area pages in WordPress. Launched email campaigns that converted a $50K project. Collaborated with linguists and SMEs to produce technically accurate, executive-ready content.
Contract SEO Content Strategist – Trane (Residential HVAC Division) at Magenta Technologies (M-TECH)
September 30, 2023 - July 21, 2025
Supported Trane’s residential HVAC marketing during peak service seasons through SEO-optimized blog posts, product pages, and landing pages targeting B2C homeowners. Implemented schema markup, internal linking, and local content strategies to improve search visibility. Collaborated with account teams, designers, and developers to align content with consumer trends. Helped regional partners position themselves as trusted HVAC advisors through targeted content.
Senior SEO Content Strategist & Writer at Scripted
October 1, 2022 - July 21, 2025
Managed SEO strategy and content creation for 30+ agency clients across HVAC, luxury retail, SaaS, and travel industries. Delivered keyword research, briefs, editorial oversight, and monthly reporting. Served as lead print copywriter for DuPont Registry’s Exotic Car Buyer’s Guides (2019–2020). Supported clients including Saks Fifth Avenue, Carnival Cruise Line, eBay, and Trane.
SEO Content Writer at Internet Marketing Ninjas
January 1, 2016 - July 21, 2025
Wrote long-form SEO blog content, product pages, and CTAs for various verticals. Edited outsourced content to ensure quality, tone, and search compliance. Collaborated with SEO specialists to improve search visibility using white-hat practices.

Education

B.S. at Western Governors University
January 1, 2022 - November 1, 2026

Qualifications

Google Digital Marketing Certification
January 1, 2021 - December 31, 2021
HubSpot SEO Certification
January 1, 2023 - December 31, 2023
CIACM Mass Marketing Qualification
January 1, 2023 - December 31, 2023

Industry Experience

Professional Services, Energy & Utilities, Software & Internet, Retail, Travel & Hospitality