I am a results-driven digital marketing professional with over 2 years of experience in SEO, social media marketing, brand management, and performance analytics. I am proficient in Google Ads, Meta Ads Manager, CRM platforms, and marketing automation tools, and I have a proven track record of optimizing campaigns to boost visibility, engagement, and ROI. In my work, I combine analytical insight with creative strategy to deliver measurable business growth in dynamic digital environments. I am currently advancing my expertise through a MSc in Business and Management at the University of Strathclyde, where I focus on brand management, marketing strategy, and practical consulting. I enjoy cross-functional collaboration and data-driven decision making to help brands grow online and offline.

Prajakta Chavan

I am a results-driven digital marketing professional with over 2 years of experience in SEO, social media marketing, brand management, and performance analytics. I am proficient in Google Ads, Meta Ads Manager, CRM platforms, and marketing automation tools, and I have a proven track record of optimizing campaigns to boost visibility, engagement, and ROI. In my work, I combine analytical insight with creative strategy to deliver measurable business growth in dynamic digital environments. I am currently advancing my expertise through a MSc in Business and Management at the University of Strathclyde, where I focus on brand management, marketing strategy, and practical consulting. I enjoy cross-functional collaboration and data-driven decision making to help brands grow online and offline.

Available to hire

I am a results-driven digital marketing professional with over 2 years of experience in SEO, social media marketing, brand management, and performance analytics. I am proficient in Google Ads, Meta Ads Manager, CRM platforms, and marketing automation tools, and I have a proven track record of optimizing campaigns to boost visibility, engagement, and ROI. In my work, I combine analytical insight with creative strategy to deliver measurable business growth in dynamic digital environments.

I am currently advancing my expertise through a MSc in Business and Management at the University of Strathclyde, where I focus on brand management, marketing strategy, and practical consulting. I enjoy cross-functional collaboration and data-driven decision making to help brands grow online and offline.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Social Media Marketing Executive at Ekaiva Advertising
November 1, 2024 - October 8, 2025
Managed end-to-end digital marketing campaigns across multiple industries, boosting online engagement by 35% and lead generation by 25% through SEO, SEM, and social media strategies. Monitored KPIs via Google Analytics and Meta Business Suite, identifying underperforming areas and achieving a 20% lift in conversion rate. Collaborated with cross-functional teams to design data-driven growth strategies, improving ROI by 18% and increasing client brand visibility across digital platforms. Developed content and keyword strategies that increased organic website traffic by 40% within six months.
Marketing Executive at Samarth Agro Equipment & Food Processing Pvt. Ltd.
December 1, 2023 - October 8, 2025
Led nationwide B2B and B2C marketing campaigns, driving a 30% increase in lead generation and 20% rise in customer acquisition through integrated digital and offline marketing methods. Applied data analytics and CRM insights to optimize campaigns, reducing CAC by 22% and increasing marketing ROI by 25%. Enhanced brand visibility by creating targeted product content, coordinating dealer engagement programs, and organizing trade exhibitions—expanding the distributor network by 27%. Conducted market research and competitor analysis to identify growth opportunities, contributing to a 32% revenue uplift and improved market positioning over two years.
Social Media Marketing Executive at Ekaiva Advertising, India
November 1, 2024 - October 8, 2025
Managed and executed end-to-end digital marketing campaigns across multiple industries, improving online engagement and lead generation through SEO, SEM, and social media strategies; monitored KPIs and optimized performance to boost conversion rates; collaborated with cross-functional teams to drive growth and client visibility; developed content and keyword strategies to increase organic traffic.
Marketing Executive at Samarth Agro Equipment & Food Processing Pvt. Ltd., India
December 1, 2023 - October 8, 2025
Led nationwide B2B and B2C marketing campaigns, driving lead generation and customer acquisition; utilized data analytics and CRM insights to reduce CAC and improve ROI; enhanced brand visibility through targeted content, dealer engagement, and trade events; conducted market research and competitor analysis to identify growth opportunities.
Social Media Marketing Executive at Ekaiva Advertising
November 1, 2024 - October 8, 2025
Managed and executed end-to-end digital marketing campaigns across multiple industries, improving online engagement and lead generation through SEO, SEM, and social media strategies. Monitored campaign KPIs with Google Analytics and Meta Business Suite, optimizing performance to boost conversion rates. Collaborated with cross-functional teams to design data-driven growth strategies and content/keyword plans to increase organic traffic.
Marketing Executive at Samarth Agro Equipment & Food Processing Pvt. Ltd.
December 1, 2023 - October 8, 2025
Led nationwide B2B and B2C marketing campaigns; optimized campaigns using data analytics and CRM insights to reduce CAC and increase ROI. Enhanced brand visibility through targeted content, dealer engagement programs, and trade exhibitions, expanding distributor networks. Conducted market research and competitor analysis to identify growth opportunities.

Education

MSc Business and Management at University of Strathclyde, UK
January 1, 2025 - October 8, 2025
BSc in Zoology at Shivaji University, India
January 11, 2030 - March 1, 2021
MSc Business and Management at University of Strathclyde, UK
January 11, 2030 - January 1, 2025
BSc in Zoology at Shivaji University, India
January 11, 2030 - March 1, 2021
MSc in Business and Management at University of Strathclyde, UK
January 11, 2030 - January 1, 2025
BSc in Zoology at Shivaji University, India
January 11, 2030 - March 1, 2021

Qualifications

First Prize Distinction for developing practical, measurable, and outcome-driven marketing strategies
October 1, 2024 - October 8, 2025

Industry Experience

Media & Entertainment, Professional Services, Manufacturing, Retail, Software & Internet, Travel & Hospitality, Education