Digitally savvy marketing professional with hands-on experience in Paid Social Media, campaign optimization, and performance analytics across Meta and Google platforms. Skilled in developing, managing, and analyzing paid campaigns to drive engagement and sales. Passionate about testing new ad formats, leveraging AI tools, and translating trends into performance-boosting strategies. Eager to contribute to Westwing’s dynamic team and grow in a creative and data-driven environment.

Ricky Purification

Digitally savvy marketing professional with hands-on experience in Paid Social Media, campaign optimization, and performance analytics across Meta and Google platforms. Skilled in developing, managing, and analyzing paid campaigns to drive engagement and sales. Passionate about testing new ad formats, leveraging AI tools, and translating trends into performance-boosting strategies. Eager to contribute to Westwing’s dynamic team and grow in a creative and data-driven environment.

Available to hire

Digitally savvy marketing professional with hands-on experience in
Paid Social Media, campaign optimization, and performance
analytics across Meta and Google platforms. Skilled in developing,
managing, and analyzing paid campaigns to drive engagement
and sales. Passionate about testing new ad formats, leveraging AI
tools, and translating trends into performance-boosting strategies.
Eager to contribute to Westwing’s dynamic team and grow in a
creative and data-driven environment.

See more

Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

Bengali
Advanced
English
Fluent
German
Beginner

Work Experience

Executive, Digital Advertising at SEBPO Bangladesh
March 6, 2023 - December 27, 2024
Planned and optimized campaigns across Facebook, Instagram, Google Ads (Search, Display, Shopping, YouTube) and Simpli.fi. Managed accounts via Google Ad Manager (GAM); performed A/B testing and campaign QA. Used Google Tag Manager and Analytics for tracking and optimization. Conducted SEO, keyword research, competitor analysis, landing page setup and manual UTM tagging. Created ad copy, structured ad groups, and collaborated with teams to launch multiple campaigns. Reported performance to team leads and organized campaign visuals for documentation.
Brand Promoter at AKS Pharmacy
June 1, 2019 - December 12, 2020
Promoted pharmaceutical products and educated customers on usage and benefits. Distributed samples and supported product awareness in-store. Maintained product displays and ensured stock availability. Collected customer feedback and shared insights with the marketing team. Assisted pharmacists in guiding OTC product choices
Brand Promoter at SEB Bangladesh
June 3, 2023 - December 27, 2024
Executive, Digital Advertising; promoted the brand through paid digital campaigns, managed ad groups, landing pages, and tracking; prepared performance reports; collaborated with marketing and creative teams to optimize campaigns on Meta and Google platforms.
Brand Promoter / Marketing & Digital Advertising at AKS Pharmacy
June 1, 2019 - December 12, 2019
Promotion of pharmaceutical products and educating customers about their usage and benefits

Education

Bachelors of Business Administration at Government Titumir College, Dhaka
January 10, 2018 - September 23, 2023
Department Of Marketing
Masters of Arts at Aalen University
September 1, 2024 - February 28, 2026
International Marketing and Artificial Intelligence
Bachelor of Arts in Business Administration (BBA) at Hochschule Aalen
January 11, 2030 - January 5, 2026

Qualifications

Digital Marketing
March 1, 2020 - July 31, 2020
Learn the Digital Marketing for Google, Facebook, Email Marketing, Instagram Marketing
Meta Digital Marketing Associate Certification
January 1, 2024 - March 31, 2026
Google Ads Search Certification
January 1, 2024 - March 31, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Education