I am a hands-on digital advertising professional with experience planning and executing paid social campaigns across Facebook, Instagram, Google Ads, and YouTube. I build ad groups, landing pages, craft copy and visuals, and set up UTM tracking to monitor performance; I deliver regular reports and optimize campaigns across Meta and Google platforms using Google Tag Manager and analytics dashboards. I enjoy testing new formats and AI-driven tools, turning trends into data-driven strategies, and collaborating with creative and product teams to boost engagement and ROI. I’m excited to contribute to a dynamic marketing environment and grow with a forward-thinking company.

Ricky Purification

I am a hands-on digital advertising professional with experience planning and executing paid social campaigns across Facebook, Instagram, Google Ads, and YouTube. I build ad groups, landing pages, craft copy and visuals, and set up UTM tracking to monitor performance; I deliver regular reports and optimize campaigns across Meta and Google platforms using Google Tag Manager and analytics dashboards. I enjoy testing new formats and AI-driven tools, turning trends into data-driven strategies, and collaborating with creative and product teams to boost engagement and ROI. I’m excited to contribute to a dynamic marketing environment and grow with a forward-thinking company.

Available to hire

I am a hands-on digital advertising professional with experience planning and executing paid social campaigns across Facebook, Instagram, Google Ads, and YouTube. I build ad groups, landing pages, craft copy and visuals, and set up UTM tracking to monitor performance; I deliver regular reports and optimize campaigns across Meta and Google platforms using Google Tag Manager and analytics dashboards.

I enjoy testing new formats and AI-driven tools, turning trends into data-driven strategies, and collaborating with creative and product teams to boost engagement and ROI. I’m excited to contribute to a dynamic marketing environment and grow with a forward-thinking company.

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Language

English
Fluent
German
Beginner

Work Experience

Executive, Digital Advertising at SEBPO Bangladesh
March 6, 2023 - December 27, 2024
Planned and optimized campaigns across Facebook, Instagram, Google Ads (Search, Display, Shopping, YouTube) and Simpli.fi. Managed accounts via Google Ad Manager (GAM); performed A/B testing and campaign QA. Used Google Tag Manager and Analytics for tracking and optimization. Conducted SEO, keyword research, competitor analysis, landing page setup and manual UTM tagging. Created ad copy, structured ad groups, and collaborated with teams to launch multiple campaigns. Reported performance to team leads and organized campaign visuals for documentation.
Brand Promoter at AKS Pharmacy
June 1, 2019 - December 12, 2020
Promoted pharmaceutical products and educated customers on usage and benefits. Distributed samples and supported product awareness in-store. Maintained product displays and ensured stock availability. Collected customer feedback and shared insights with the marketing team. Assisted pharmacists in guiding OTC product choices
Brand Promoter at SEB Bangladesh
June 3, 2023 - December 27, 2024
Executive, Digital Advertising; promoted the brand through paid digital campaigns, managed ad groups, landing pages, and tracking; prepared performance reports; collaborated with marketing and creative teams to optimize campaigns on Meta and Google platforms.

Education

Bachelors of Business Administration at Government Titumir College, Dhaka
January 10, 2018 - September 23, 2023
Department Of Marketing
Masters of Arts at Aalen University
September 1, 2024 - February 28, 2026
International Marketing and Artificial Intelligence
Bachelor of Arts in Business Administration (BBA) at Hochschule Aalen
January 11, 2030 - January 5, 2026

Qualifications

Digital Marketing
March 1, 2020 - July 31, 2020
Learn the Digital Marketing for Google, Facebook, Email Marketing, Instagram Marketing

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Education