Ricky Purification
Digitally savvy marketing professional with hands-on experience in Paid Social Media, campaign optimization, and performance analytics across Meta and Google platforms.
About
Digitally savvy marketing professional with hands-on experience in
Paid Social Media, campaign optimization, and performance
analytics across Meta and Google platforms. Skilled in developing,
managing, and analyzing paid campaigns to drive engagement
and sales. Passionate about testing new ad formats, leveraging AI
tools, and translating trends into performance-boosting strategies.
Eager to contribute to Westwing’s dynamic team and grow in a
creative and data-driven environment.
- 3 years' experience
- Joined July 2025
Skills· 9
Languages
- BengaliAdvanced
- EnglishFluent
- GermanBeginner
Industry experience
- Media & Entertainment
- Software & Internet
- Professional Services
- Retail
- Education
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Work experience· 4 roles
Executive, Digital Advertising; promoted the brand through paid digital campaigns, managed ad groups, landing pages, and tracking; prepared performance reports; collaborated with marketing and creative teams to optimize campaigns on Meta and Google platforms.
Planned and optimized campaigns across Facebook, Instagram, Google Ads (Search, Display, Shopping, YouTube) and Simpli.fi. Managed accounts via Google Ad Manager (GAM); performed A/B testing and campaign QA. Used Google Tag Manager and Analytics for tracking and optimization. Conducted SEO, keyword research, competitor analysis, landing page setup and manual UTM tagging. Created ad copy, structured ad groups, and collaborated with teams to launch multiple campaigns. Reported performance to team leads and organized campaign visuals for documentation.
Promotion of pharmaceutical products and educating customers about their usage and benefits
Education
Department Of Marketing
International Marketing and Artificial Intelligence
Certifications and awards
Learn the Digital Marketing for Google, Facebook, Email Marketing, Instagram Marketing
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