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Hi, I'm Pallavi Dey, a passionate Content Strategist and Copywriter with nearly 4 years of professional experience. I specialize in crafting engaging, high-performing content for SaaS, AI, and B2B brands. I love developing full-funnel content, from email campaigns to SEO blogs and case studies, always aligning messaging with business goals to boost engagement and support lead generation. I enjoy collaborating across teams to ensure consistent narrative delivery and creating compelling visual presentations using Canva. My approach is creative yet data-driven, analyzing content performance to continually optimize results. Outside of work, I contribute to digital magazines and write scripts for YouTube channels, which keeps my creative flair alive.…Hi, I'm Pallavi Dey, a passionate Content Strategist and Copywriter with nearly 4 years of professional experience. I specialize in crafting engaging, high-performing content for SaaS, AI, and B2B brands. I love developing full-funnel content, from email campaigns to SEO blogs and case studies, always aligning messaging with business goals to boost engagement and support lead generation. I enjoy collaborating across teams to ensure consistent narrative delivery and creating compelling visual presentations using Canva. My approach is creative yet data-driven, analyzing content performance to continually optimize results. Outside of work, I contribute to digital magazines and write scripts for YouTube channels, which keeps my creative flair alive.

Pallavi Dey

Content Strategist, Copywriter, Content Creator

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Hi, I'm Pallavi Dey, a passionate Content Strategist and Copywriter with nearly 4 years of professional experience. I specialize in crafting engaging, high-performing content for SaaS, AI, and B2B brands. I love developing full-funnel content, from email campaigns to SEO blogs and case studies, always aligning messaging with business goals to boost engagement and support lead generation. I enjoy collaborating across teams to ensure consistent narrative delivery and creating compelling visual presentations using Canva. My approach is creative yet data-driven, analyzing content performance to continually optimize results. Outside of work, I contribute to digital magazines and write scripts for YouTube channels, which keeps my creative flair alive.…Hi, I'm Pallavi Dey, a passionate Content Strategist and Copywriter with nearly 4 years of professional experience. I specialize in crafting engaging, high-performing content for SaaS, AI, and B2B brands. I love developing full-funnel content, from email campaigns to SEO blogs and case studies, always aligning messaging with business goals to boost engagement and support lead generation. I enjoy collaborating across teams to ensure consistent narrative delivery and creating compelling visual presentations using Canva. My approach is creative yet data-driven, analyzing content performance to continually optimize results. Outside of work, I contribute to digital magazines and write scripts for YouTube channels, which keeps my creative flair alive.

Available to hire

Hi, I’m Pallavi Dey, a passionate Content Strategist and Copywriter with nearly 4 years of professional experience. I specialize in crafting engaging, high-performing content for SaaS, AI, and B2B brands. I love developing full-funnel content, from email campaigns to SEO blogs and case studies, always aligning messaging with business goals to boost engagement and support lead generation.

I enjoy collaborating across teams to ensure consistent narrative delivery and creating compelling visual presentations using Canva. My approach is creative yet data-driven, analyzing content performance to continually optimize results. Outside of work, I contribute to digital magazines and write scripts for YouTube channels, which keeps my creative flair alive.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Hindi

Advanced

Bengali

Advanced

Work Experience

Content Strategist & Creator at Skil.AI

December 1, 2023 - Present

Developed and published 100+ pieces of content, increasing blog traffic by 35% in 6 months. Strategized and executed email campaigns achieving 25%+ average open rate and 7% CTR. Led content repurposing efforts extending campaign shelf life by 40%. Designed high-impact decks and marketing collaterals in Canva for product launches and investor presentations. Analyzed performance reports monthly and optimized content based on CTR, bounce rate, and keyword ranking data.

Email Copywriter at Alore – Growth OS

October 31, 2023 - July 22, 2025

Created 25+ email campaigns resulting in a 28% increase in open rates and 22% lift in replies. Wrote 10+ customer success stories generating 50+ qualified leads. Increased landing page conversions by 15% through A/B tested copy and optimized CTA placements. Collaborated with sales and product teams to ensure narrative alignment across touchpoints.

Junior Content Writer at Infinity Business Insights

December 31, 2022 - July 22, 2025

Published over 80 blog articles contributing to a 20% growth in monthly organic traffic. Created PR templates and landing pages with consistent tone and improved readability. Optimized content using primary and secondary keyword research, improving SEO rankings for 10+ pages.

Content Writer (Freelance) at Freelancer.com

May 31, 2022 - July 22, 2025

Delivered 50+ projects including blogs, product descriptions, whitepapers, and press releases. Worked with 10+ clients across industries, maintaining 100% on-time delivery and 4.8/5 average ratings. Adapted tone and messaging per client brief, achieving consistent re-hire rates.