Available to hire
My lifestyle is defined by my profession. The worlds of design, marketing, and advertising have been an integral part of my career since the beginning, and I feel very comfortable working in these fields, where I can fully explore my creative potential and strategic planning skills. I enjoy combining creativity with strategy to build effective marketing campaigns and manage brand relationships. I’m passionate about leading projects that make an impact and engaging with diverse teams to bring ideas to life.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Beginner
Beginner
Language
Spanish; Castilian
Fluent
English
Advanced
Work Experience
Marketing Director at Grupo Shantiprem
December 13, 2015 - PresentDevelopment and management of various marketing strategies including digital (Google SEO/SEM campaigns, websites, newsletters), social media, print, outdoor, and radio. Oversaw marketing for a group of companies including shopping centers, a cinema, and a jewelry chain. Managed relationships with top jewelry and watch brands, planned annual marketing budgets, designed graphics for multiple campaigns, and developed social media strategies. Coordinated recreational and private events, launches, and store openings, as well as art direction and content development for the group's shopping center magazine.
Marketing Manager at Alimentos Polar
November 14, 2015 - July 22, 2025Strategic planning and execution of digital marketing, radio, press, and event campaigns for Polar Pilsen product line, including the iconic Chicas Polar Pilsen campaign. Created digital and print visuals to support campaigns. Managed event logistics and talent coordination. Participated in planning photo shoots for annual calendars, wallpapers, mobile apps, billboards, and press ads.
Graphic Designer at Alimentos Polar
September 29, 2003 - July 22, 2025Designed advertising and communication materials for Ice Cream Franchises Department, including promotional campaign planning in coordination with sales. Participated in photo shoots and product presentation design. Controlled inventory and annual promotional materials budget.
Marketing Director at Grupo Shantiprem (IDEAL Jewellers)
December 13, 2015 - PresentDevelopment and management of various marketing strategies including digital (Google SEO/SEM campaigns, websites, newsletters), social media, print, outdoor advertising, and radio. Oversee marketing for a group of companies including 4 shopping centers, a cinema, and a jewelry chain. Manage relationships with top jewelry and watch brands such as Rolex, Omega, and Cartier. Responsible for annual marketing budget planning, graphic design for campaigns, social media strategy development, and coordination of recreational and private events including launches and store openings.
Marketing Manager at Alimentos Polar
November 14, 2015 - July 22, 2025Strategic planning and execution of digital marketing, radio, press, and event campaigns for the Polar Pilsen product line including the 'Chicas Polar Pilsen' campaign. Creation of digital and print visuals supporting campaigns, event logistics, talent coordination, and planning of photo shoots for various promotional media.
Graphic Designer at Alimentos Polar
September 29, 2003 - July 22, 2025Design of all advertising and communication materials for the Ice Cream Franchises Department, including multiple store networks and points of sale. Involved in promotional campaign planning, photo shoot participation, product presentation design, and budget control for annual promotional materials.
Marketing Director at Grupo Shantiprem
December 13, 2015 - PresentDevelopment and management of various marketing strategies across digital, social media, print, outdoor, and radio channels. Oversaw marketing for a group of companies including shopping centers, a cinema, and a jewelry chain spanning the Canary Islands and Marbella. Managed relationships with high-end jewelry and watch brands such as Rolex, Omega, and Cartier. Responsible for annual marketing budget planning and coordination with national suppliers and brands. Led graphic design efforts for campaigns and developed social media strategies. Coordinated recreational and private events, product launches, and store openings. Directed fashion photo shoots and contributed editorial content for a biannual shopping center magazine.
Marketing Manager at Alimentos Polar
November 14, 2015 - July 22, 2025Strategic planning and execution of digital marketing, radio, press, and event campaigns for the Polar Pilsen product line, including the iconic Chicas Polar Pilsen campaign. Created digital and print visuals supporting campaigns. Managed event logistics and talent coordination for promotional events. Planned and participated in photo shoots producing various promotional materials such as calendars, wallpapers, billboards, and press ads.
Graphic Designer at Alimentos Polar
September 29, 2003 - July 22, 2025Designed all advertising and communication materials for the Ice Cream Franchises Department, covering over 25 Happy Time stores, 200+ Que Bueno points of sale, and 10 Centros de Postres EFE. Planned promotional campaigns in coordination with the sales department. Participated in photo shoots and designed product presentations. Managed inventory and annual budget for promotional materials.
Marketing Director at Grupo Shantiprem (IDEAL Jewellers)
December 13, 2015 - PresentDevelopment and management of various marketing strategies including digital (Google SEO/SEM campaigns, websites, newsletters), social media, print, outdoor advertising, and radio. Oversaw marketing for a group of companies including 4 shopping centers, a cinema, and a jewelry chain with 11 stores. Managed relationships with top jewelry and watch brands like Rolex, Omega, and Cartier. Planned annual marketing budgets and coordinated with national suppliers and brands. Handled graphic design for campaigns, social media strategy development, and coordination of events, launches, and store openings. Provided art direction and strategy for fashion photo shoots and developed content for the biannual Plaza del Duque Magazine.
Marketing Manager at Alimentos Polar
November 14, 2015 - July 22, 2025Strategic planning and execution of digital marketing, radio, press, and event campaigns for the Polar Pilsen product line including the Chicas Polar Pilsen campaign. Created digital and print visuals to support campaigns. Managed event logistics and talent coordination for promotional events. Planned and participated in photo shoots for annual calendars, wallpapers, mobile apps, billboards, and press ads.
Graphic Designer at Alimentos Polar
September 29, 2003 - July 22, 2025Designed advertising and communication materials for the Ice Cream Franchises Department covering multiple stores and points of sale. Planned promotional campaigns in coordination with sales. Participated in photo shoots and product presentation design. Managed inventory and budget control for annual promotional materials.
Education
Graphic Design at Instituto de Diseño Villasmil de León, Caracas, Venezuela
September 30, 1995 - September 29, 1999Graphic Design at Instituto de Diseño Villasmil de León, Caracas, Venezuela
September 30, 1995 - September 29, 1999Graphic Design at Instituto de Diseño Villasmil de León, Caracas, Venezuela
September 30, 1995 - September 29, 1999Graphic Design at Instituto de Diseño Villasmil de León, Caracas, Venezuela
September 30, 1995 - September 29, 1999Qualifications
Digital Marketing
March 31, 2020 - June 30, 2020Social Media
March 31, 2020 - June 30, 2020Digital Marketing
March 31, 2020 - June 30, 2020Social Media
March 31, 2020 - June 30, 2020Digital Marketing
March 31, 2020 - June 30, 2020Social Media
March 31, 2020 - June 30, 2020Digital Marketing
March 31, 2020 - June 30, 2020Social Media
March 31, 2020 - June 30, 2020Industry Experience
Retail, Consumer Goods, Media & Entertainment, Travel & Hospitality, Professional Services
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