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I am a Social Media Specialist with experience in community management and engagement strategies, focused on creating content, copywriting, Social SEO, and Paid Media. I have strong skills in strategic thinking, metric analysis, campaign management, and online community leadership. Passionate about creativity and innovation, I continuously improve my design and editing skills to offer innovative visual solutions. My objective is to build a comprehensive and versatile profile capable of developing content strategies from a creative and strategic perspective, optimizing brand identity and tone, as well as visual communication in digital environments.…I am a Social Media Specialist with experience in community management and engagement strategies, focused on creating content, copywriting, Social SEO, and Paid Media. I have strong skills in strategic thinking, metric analysis, campaign management, and online community leadership. Passionate about creativity and innovation, I continuously improve my design and editing skills to offer innovative visual solutions. My objective is to build a comprehensive and versatile profile capable of developing content strategies from a creative and strategic perspective, optimizing brand identity and tone, as well as visual communication in digital environments.

Fernando Alcalá Rodríguez

Content Creator, Community Manager, Social Media Manager, +3

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I am a Social Media Specialist with experience in community management and engagement strategies, focused on creating content, copywriting, Social SEO, and Paid Media. I have strong skills in strategic thinking, metric analysis, campaign management, and online community leadership. Passionate about creativity and innovation, I continuously improve my design and editing skills to offer innovative visual solutions. My objective is to build a comprehensive and versatile profile capable of developing content strategies from a creative and strategic perspective, optimizing brand identity and tone, as well as visual communication in digital environments.…I am a Social Media Specialist with experience in community management and engagement strategies, focused on creating content, copywriting, Social SEO, and Paid Media. I have strong skills in strategic thinking, metric analysis, campaign management, and online community leadership. Passionate about creativity and innovation, I continuously improve my design and editing skills to offer innovative visual solutions. My objective is to build a comprehensive and versatile profile capable of developing content strategies from a creative and strategic perspective, optimizing brand identity and tone, as well as visual communication in digital environments.

Available to hire

I am a Social Media Specialist with experience in community management and engagement strategies, focused on creating content, copywriting, Social SEO, and Paid Media. I have strong skills in strategic thinking, metric analysis, campaign management, and online community leadership. Passionate about creativity and innovation, I continuously improve my design and editing skills to offer innovative visual solutions. My objective is to build a comprehensive and versatile profile capable of developing content strategies from a creative and strategic perspective, optimizing brand identity and tone, as well as visual communication in digital environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

French

Beginner

Work Experience

Social Media Specialist & Business Consultant at Good Rebels

September 1, 2024 - Present

Managed and optimized social media accounts to increase engagement and organic growth. Developed content strategy and planning to boost reach and audience loyalty. Coordinated UGC and Influencer Marketing campaigns adapted to various impact levels. Executed Paid Media campaigns focused on awareness and conversion to maximize ROI and visibility. Also managed press note creation and brand-aligned content for LinkedIn and X with KPI analysis and reporting to optimize communication strategies.

Creative Copywriter & Social Media Specialist at YoUGC

August 31, 2024 - July 22, 2025

Created persuasive copy and social media content strategies for platforms such as Instagram and LinkedIn. Developed audiovisual content including posts, stories, reels, and carousels optimized to increase engagement. Coordinated with editing and creative direction teams to conceptualize campaigns. Managed brand accounts to drive interaction and e-commerce conversions. Wrote and edited promotional scripts focused on storytelling and audience engagement. Analyzed social media trends and User Generated Content strategies while adapting scripts for international campaigns.

CM, Content Marketing & Social Media at HH Real State Consulting

June 30, 2022 - July 22, 2025

Managed and positioned real estate ads on digital and specialized platforms. Produced copywriting and SEO-optimized content to increase conversions. Developed strategies in Community Management and engagement.

Digital Copywriter Jr. at Nuevo Crónica de Getafe

February 28, 2021 - July 22, 2025

Wrote and optimized SEO articles, reports, and press releases. Edited audiovisual and photographic content for digital platforms. Covered events and interviews, generating dynamic content. Managed social media, researched trends, and analyzed metrics to optimize reach, increasing web traffic and engagement.

Social Media Specialist & Business Consultant at Good Rebels

September 1, 2024 - Present

Managed and optimized social media networks, increasing organic engagement and growth. Led content strategy and planning to boost reach and audience loyalty. Coordinated UGC and Influencer Marketing campaigns tailored to various impact levels. Executed paid media campaigns focused on awareness and conversion to maximize ROI and visibility.

Creative Copywriter & Social Media Specialist at YoUGC

August 31, 2024 - July 22, 2025

Created persuasive copy and social media content strategies (Instagram, LinkedIn, etc.). Developed audiovisual content (posts, stories, reels, carousels) optimized to increase engagement. Coordinated with editing and creative direction teams for campaign conceptualization. Managed brand accounts to drive interaction and e-commerce conversions. Wrote and edited promotional scripts with a storytelling focus. Analyzed social media trends and User Generated Content strategies. Adapted scripts for international campaigns.

CM, Content Marketing & Social Media at HH Real State Consulting

June 30, 2022 - July 22, 2025

Managed and positioned real estate ads on digital and specialized platforms. Provided copywriting and SEO optimization to increase conversions. Developed community management and engagement strategies.

Digital Copywriter Jr. at Nuevo Crónica de Getafe

February 28, 2021 - July 22, 2025

Wrote and optimized SEO articles, reports, and press releases. Edited audiovisual and photographic content for digital platforms. Covered events and conducted interviews generating dynamic content. Managed social media, researched trends, and analyzed metrics to optimize reach, boosting website traffic and engagement.