Available to hire
I am a results-driven operations and logistics professional with 8 years of experience in fast-paced warehouse environments, skilled at managing complex workflows, analyzing data, and leading cross-functional teams to deliver reliable performance. I excel at identifying bottlenecks, optimizing processes, and driving measurable improvements in efficiency and cost.
To stay ahead in today’s digital business landscape, I pivoted into digital marketing through the RevoU Full-Stack Digital Marketing program. I recently led Meta Ads and Google Ads campaigns for Raga Rasa Kitchen, achieving a 4.84% increase in conversion rate and a 0.98% rise in engagement, and I’m eager to apply my operational discipline to drive brand growth and audience engagement.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Work Experience
Social Media Strategist & Digital Marketer at Ilucent Aesthetic Clinic
June 1, 2025 - PresentDeveloped a monthly content calendar producing 15 social media posts per month to ensure consistent online presence and brand visibility. Managed and optimized Meta Ads campaigns to boost monthly clinic sales and engagement, increasing online traction. Directed video content productions to maintain brand consistency and message clarity, resulting in engaging and professional visual outputs.
Warehouse Operation & Logistics at Terus Jaya Textile
January 1, 2016 - PresentManaged inventory control systems to maintain stock accuracy, minimizing discrepancies by 20%. Oversaw daily warehouse operations, optimized workflow efficiency, and improved dispatch processes, resulting in a 30% reduction in delivery errors. Coordinated with cross-functional teams to streamline supply chain communications, reducing lead times by 50%. Negotiated with suppliers, achieving up to 10% cost reductions and improving inventory turnover based on market trends.
Franchisee / Branch Owner at Rocky Rooster Fried Chicken
December 31, 2024 - July 22, 2025Owned and operated the branch, increasing operational efficiency through strategic planning and achieving steady revenue growth of 20% within the first year. Implemented complaint resolution systems, raising customer satisfaction ratings from 1.9 to 4.2 stars and increasing repeat customers by 28%. Managed social media content, boosting online ratings and reviews across platforms. Analyzed sales trends to optimize the menu, increasing average order value by 20% and sales by 27% from new combo items.
Social Media Strategist & Digital Marketer at Ilucent Aesthetic Clinic | Freelance
June 1, 2025 - PresentDeveloped monthly content calendars, producing 15 social media posts per month to maintain consistent brand visibility. Managed and optimized Meta Ads campaigns, resulting in increased monthly clinic sales and engagement. Directed video content production to ensure brand consistency and effective messaging, creating engaging visual outputs.
Warehouse Operation & Logistics at Terus Jaya Textile | Full-time
January 1, 2016 - PresentManaged inventory control systems to maintain stock accuracy, reducing discrepancies by 20% through routine audits. Optimized daily operations and workflows, which resulted in a 30% reduction in delivery errors. Coordinated cross-functional teams to enhance supply chain communication and reduce lead times by 50%. Negotiated supplier contracts for up to 10% cost reductions and improved inventory turnover based on market trends.
Franchisee / Branch Manager at Rocky Rooster Fried Chicken
January 1, 2024 - August 28, 2025Managed and operated the branch achieving 20% steady revenue growth within the first year. Implemented complaint resolution systems improving customer satisfaction ratings from 1.9 to 4.2 stars and boosting repeat customers by 28%. Handled social media content management that increased online ratings and reviews across multiple platforms. Analyzed sales trends, optimized the menu to increase average order value by 20%, and generated a 27% sales increase from new combo offerings.
Warehouse Operation & Logistics at Terus Jaya Textile
January 1, 2016 - PresentManaged inventory control systems to maintain stock accuracy, conducting routine audits and updates to minimize discrepancies by 20%. Optimized daily operations and dispatch workflows, reducing delivery errors by 30%. Coordinated with cross-functional teams to streamline supply chain communications, shortening lead times by 50%. Negotiated with suppliers, achieving up to 10% cost reductions and improving inventory turnover through strategic product selection based on market trends.
Franchisee / Branch Manager at Rocky Rooster Fried Chicken
December 31, 2024 - October 14, 2025Owned and operated the branch, increasing operational efficiency through strategic planning, achieving 20% revenue growth in the first year. Implemented complaint resolution systems, raising customer satisfaction ratings from 1.9 to 4.2 stars and increasing repeat customers by 28%. Managed and organized social media content for the restaurant, boosting online ratings and reviews across platforms. Analyzed sales trends to optimize the menu, increasing average order value by 20% and driving a 27% rise in sales from new combos.
Social Media & Digital Marketing Strategist at Ilucent Aesthetic Clinic
August 31, 2025 - October 14, 2025Developed a monthly content calendar with 12 posts per month, increasing Instagram followers by 5.1%, online presence by 50.8%, and engagement by 30.3%. Managed and optimized Meta Ads campaigns to boost monthly clinic sales and engagement, achieving a CTR of 1.7% and a dramatic leads increase.
Digital Marketing Associate at Date.Mates
September 30, 2025 - October 14, 2025Planned, set up, and optimized campaigns via Meta Ads, resulting in a 216.22% increase in leads and a 66.06% reduction in CPL. Achieved a campaign conversion rate of 7.7%. Created and optimized promotional videos and carousel ads; identified top-performing campaigns using CVR, CPL, and revenue contribution.
Digital Marketing Associate at MamaBear
September 30, 2025 - October 14, 2025Built the initial CPAS campaign strategy proposal defining objectives, KPIs, audiences, budgets, creatives, and a test plan. Consolidated Shopee CPAS data and created pivot tables and charts to visualize performance and trends. Identified top-performing products and campaigns using ROAS, CVR, CPA, and revenue contribution. Recommended budget reallocations and optimizations across bids, audiences, creatives, and placements based on data insights.
Google Advertiser Associate at Ibrahim Aqiqah
September 30, 2025 - October 14, 2025Planned SEM campaign structure (Product/Service, Competitor, General Info) aligned with 300-leads objective. Completed keyword research with volume, match type, and competition analysis. Developed media plan with budget allocation and bidding strategy. Set up tracking funnel & dashboard framework (Impressions → Clicks → Pageviews → Leads).
Technical Team at Raga Rasa Kitchen (Meta Ads)
May 31, 2025 - October 14, 2025Set up, implemented, and maintained campaign tracking via Google Tag Manager, Facebook Pixel, and UTMs. Supported landing page optimization (speed, mobile-friendliness) to boost conversion, contributing to a 0.98% increase in online engagement. Ensured data accuracy, privacy compliance, and resolved tracking issues.
Technical Team at Raga Rasa Kitchen (Google Ads)
May 31, 2025 - October 14, 2025Analyzed campaign structure focusing on traffic and conversion goals, using Keyword Planner to identify high-potential keywords, achieving a CTR of 18.48% and a 4.84% increase in conversion rate. Configured core audience and keywords to optimize lead acquisition. Monitored and resolved loading and conversion tracking errors to maintain performance.
Performance Team at Raga Rasa Kitchen (SEO)
May 31, 2025 - October 14, 2025Conducted a comprehensive website audit using Screaming Frog and competitive analysis, enabling indexing and improving site visibility. Researched high-traffic, low-competition keywords using Keyword Planner, SEMrush, and Ahrefs. Created structured content briefs to improve article quality and keyword targeting, boosting optimized article visibility.
Warehouse Operation & Logistics at Terus Jaya Textile
January 1, 2016 - PresentManaged inventory control systems with routine audits to minimize discrepancies by 20%; oversaw daily operations, analyzed bottlenecks, and improved dispatch processes, leading to a 30% reduction in delivery errors and 50% shorter lead times. Coordinated cross-functional communications to streamline the supply chain and negotiated with suppliers, achieving up to 10% cost reductions and improved inventory turnover.
Franchisee / Branch Manager at Rocky Rooster Fried Chicken
December 31, 2024 - October 14, 2025Owned and operated the branch, driving 20% revenue growth in the first year through operational improvements. Implemented complaint resolution systems, raising customer satisfaction and repeat business. Managed social media content, improved online ratings, and analyzed sales trends to optimize menu items and increase average order value by 20%.
Technical Team (Meta Ads) at Raga Rasa Kitchen (RevoU)
May 1, 2025 - October 14, 2025Set up and maintained campaign tracking via Google Tag Manager and Facebook Pixel; supported landing page optimization to boost conversions and engagement; ensured data accuracy and privacy compliance and resolved tracking issues.
Technical Team (Google Ads) at Raga Rasa Kitchen (RevoU)
May 1, 2025 - October 14, 2025Analyzed campaign structure, conducted keyword research, and configured campaigns for lead acquisition; monitored performance and resolved loading and conversion tracking issues to improve CTR and conversions.
Performance Team (SEO) at Raga Rasa Kitchen (RevoU)
May 1, 2025 - October 14, 2025Conducted website audits, researched high-traffic keywords with tools like SEMrush and Ahrefs, and created structured content briefs to improve site visibility and rankings.
Digital Marketing Associate at Date.Mates (RevoU x Date.Mates)
September 30, 2025 - October 14, 2025Planned, set up, and optimized Meta Ads campaigns; led to a 216.22% increase in leads and a 66.06% reduction in CPL; achieved a 7.7% conversion rate and produced promotional videos and carousels; identified top-performing campaigns by CVR, CPL, and revenue contribution.
Digital Marketing Associate at MamaBear (RevoU x MamaBear)
September 30, 2025 - October 14, 2025Built the initial CPAS campaign strategy, visualized performance in Google Sheets, identified top products and campaigns by ROAS, CVR, CPA, and revenue contribution; recommended budget reallocations and optimizations.
Google Advertiser Associate at Ibrahim Aqiqah (RevoU x Ibrahim Aqiqah)
September 30, 2025 - October 14, 2025Planned SEM campaign structure with a 300-leads objective; conducted keyword research and media planning; set up tracking funnel and dashboard to monitor Impressions, Clicks, Pageviews, and Leads.
Social Media & Digital Marketing Strategist at Ilucent Aesthetic Clinic (Freelance)
August 31, 2025 - October 14, 2025Developed a monthly content calendar (12 posts); increased Instagram followers by 5.1%, online presence by 50.8%, and engagement by 30.3%. Managed and optimized Meta Ads campaigns to boost clinic sales and produced engaging video content.
Warehouse Operation & Logistics at Terus Jaya Textile
January 1, 2016 - PresentManaged inventory control systems to maintain stock accuracy, performed routine audits, reducing discrepancies by 20%. Optimized daily operations and dispatch workflow, cutting delivery errors by 30%. Coordinated with cross-functional teams to streamline supply chain communications, lowering lead times by 50%. Negotiated with suppliers to achieve up to 10% cost reductions and improve inventory turnover.
Franchisee / Branch Manager at Rocky Rooster Fried Chicken
December 31, 2024 - October 14, 2025Owned and operated the branch, improving operational efficiency through strategic planning and process improvements; achieved 20% revenue growth in the first year. Implemented complaint resolution systems, raising customer satisfaction from 1.9 to 4.2 stars and increasing repeat customers by 28%. Managed social media content and boosted online ratings/reviews across platforms.
Social Media & Digital Marketing Strategist at Ilucent Aesthetic Clinic | Freelance
August 31, 2025 - October 14, 2025Developed a monthly content calendar with 12 posts per month, increasing Instagram followers by 5.1%, online presence by 50.8%, and engagement by 30.3%. Managed and optimized Meta Ads campaigns, delivering a CTR of 1.7% and a 1446.9% increase in leads. Directed video content production to maintain brand consistency and clarity.
Digital Marketing Associate at RevoU x Date.Mates
September 30, 2025 - October 14, 2025Planned, set up, and optimized campaigns via Meta Ads; leads increased 216.22% and CPL decreased 66.06% compared to prior benchmarks. Achieved a campaign conversion rate of 7.7% during the period. Created and optimized promotional videos and carousel to be used as ad creatives. Identified top-performing campaigns using CVR, CPL, and revenue contribution. Recommended budget reallocations and optimizations across bids, audiences, creatives, and placements based on data insights.
Digital Marketing Associate at RevoU x MamaBear
September 30, 2025 - October 14, 2025Built the initial CPAS campaign strategy defining objectives, KPIs, audiences, budgets, creatives, and a test plan. Consolidated Shopee CPAS data and created pivot tables and charts to visualize performance and trends. Identified top-performing products and campaigns using ROAS, CVR, CPA, and revenue contribution. Recommended budget reallocations and optimizations across bids, audiences, creatives, and placements based on data insights.
Google Advertiser Associate at RevoU x Ibrahim Aqiqah
September 30, 2025 - October 14, 2025Planned SEM campaign structure aligned with a 300-leads objective. Completed keyword research with volume, match type, and competition analysis. Developed media plan with budget allocation and bidding strategy. Set up tracking funnel & dashboard (Impressions → Clicks → Pageviews → Leads).
Education
Magister of Management at Universitas Tarumanagara
January 1, 2016 - December 31, 2018Bachelor of Economics at Universitas Tarumanagara
January 1, 2012 - December 31, 2016Magister of Management at Universitas Tarumanagara
January 1, 2016 - January 1, 2018Bachelor of Economics at Universitas Tarumanagara
January 1, 2012 - January 1, 2016Full-Stack Digital Marketing at RevoU
February 1, 2025 - May 1, 2025Magister of Management at Universitas Tarumanagara
January 1, 2016 - December 31, 2018Bachelor of Economics at Universitas Tarumanagara
January 1, 2012 - December 31, 2016Magister of Management at Universitas Tarumanagara
January 1, 2016 - December 31, 2018Bachelor of Economics at Universitas Tarumanagara
January 1, 2012 - December 31, 2016Full-Stack Digital Marketing at RevoU
February 1, 2025 - May 1, 2025Magister of Management at Universitas Tarumanagara
January 1, 2016 - January 1, 2018Bachelor of Economics at Universitas Tarumanagara
January 1, 2012 - January 1, 2016Full-Stack Digital Marketing at RevoU
February 1, 2025 - May 1, 2025Qualifications
Full-Stack Digital Marketing, RevoU
February 1, 2025 - May 31, 2025Certification Meta Ads (Hubspot)
January 1, 2025 - December 31, 2027Certification of Digital Marketing (Hubspot)
January 1, 2025 - December 31, 2026Google Ads Display Certification (Skillshop)
January 1, 2025 - December 31, 2026Full-Stack Digital Marketing, RevoU
February 1, 2025 - May 1, 2025Certification Meta Ads (Hubspot)
January 1, 2025 - January 1, 2027Certification of Digital Marketing (Hubspot)
January 1, 2025 - January 1, 2026Google Ads Display Certification (Skillshop)
January 1, 2025 - January 1, 2026Full-Stack Digital Marketing
February 1, 2025 - May 31, 2025Meta Ads Certification (HubSpot)
January 1, 2025 - December 31, 2027Digital Marketing Certification (HubSpot)
January 1, 2025 - December 31, 2026Google Ads Display Certification (Skillshop)
January 1, 2025 - December 31, 2026Full-Stack Digital Marketing
February 1, 2025 - May 1, 2025Meta Ads (Hubspot) Certification
January 1, 2025 - December 31, 2027Digital Marketing (Hubspot) Certification
January 1, 2025 - December 31, 2026Google Ads Display Certification (Skillshop)
January 1, 2025 - December 31, 2026Full-Stack Digital Marketing, RevoU
February 1, 2025 - May 1, 2025Meta Ads (Hubspot) Certification
January 1, 2025 - December 31, 2027Certification of Digital Marketing (Hubspot)
January 1, 2025 - December 31, 2026Google Ads Display Certification (Skillshop)
January 1, 2025 - December 31, 2026Industry Experience
Retail, Transportation & Logistics, Consumer Goods, Healthcare, Media & Entertainment, Software & Internet, Manufacturing, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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