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Hi! I'm Leer Xu, a recent MSc graduate in Digital Marketing Strategy from Trinity College Dublin. I have hands-on experience with Google Ads, SEO, content strategy, and performance analytics. I developed and scaled a social media channel to over 1.5 million views and 28,000 followers, which gave me valuable insights into audience growth and platform optimization. I have also executed digital campaigns in real-world simulated settings using tools like GA4 and keyword targeting. I’m passionate about helping businesses grow through data-driven digital strategies and enjoy translating complex analytics into actionable marketing insights.…Hi! I'm Leer Xu, a recent MSc graduate in Digital Marketing Strategy from Trinity College Dublin. I have hands-on experience with Google Ads, SEO, content strategy, and performance analytics. I developed and scaled a social media channel to over 1.5 million views and 28,000 followers, which gave me valuable insights into audience growth and platform optimization. I have also executed digital campaigns in real-world simulated settings using tools like GA4 and keyword targeting. I’m passionate about helping businesses grow through data-driven digital strategies and enjoy translating complex analytics into actionable marketing insights.

Leer Xu

Digital Marketer, Content Creator, Marketing Strategist, +2

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Hi! I'm Leer Xu, a recent MSc graduate in Digital Marketing Strategy from Trinity College Dublin. I have hands-on experience with Google Ads, SEO, content strategy, and performance analytics. I developed and scaled a social media channel to over 1.5 million views and 28,000 followers, which gave me valuable insights into audience growth and platform optimization. I have also executed digital campaigns in real-world simulated settings using tools like GA4 and keyword targeting. I’m passionate about helping businesses grow through data-driven digital strategies and enjoy translating complex analytics into actionable marketing insights.…Hi! I'm Leer Xu, a recent MSc graduate in Digital Marketing Strategy from Trinity College Dublin. I have hands-on experience with Google Ads, SEO, content strategy, and performance analytics. I developed and scaled a social media channel to over 1.5 million views and 28,000 followers, which gave me valuable insights into audience growth and platform optimization. I have also executed digital campaigns in real-world simulated settings using tools like GA4 and keyword targeting. I’m passionate about helping businesses grow through data-driven digital strategies and enjoy translating complex analytics into actionable marketing insights.

Available to hire

Hi! I’m Leer Xu, a recent MSc graduate in Digital Marketing Strategy from Trinity College Dublin. I have hands-on experience with Google Ads, SEO, content strategy, and performance analytics. I developed and scaled a social media channel to over 1.5 million views and 28,000 followers, which gave me valuable insights into audience growth and platform optimization.

I have also executed digital campaigns in real-world simulated settings using tools like GA4 and keyword targeting. I’m passionate about helping businesses grow through data-driven digital strategies and enjoy translating complex analytics into actionable marketing insights.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Chinese

Fluent

Work Experience

Marketing Intern at Publicis Groupe

June 30, 2024 - July 22, 2025

Supported marketing strategy across more than 5 global brands including PlayStation, Nivea, Nestlé, Pepsi, and KFC. Contributed to pitch decks, campaign ideation, and media planning. Collaborated closely with creative and strategy teams to refine assets and content in response to evolving client needs. Delivered strategic pitch presentations aimed at optimizing media planning and brand positioning. Also built internal newsletters and led monthly media knowledge-sharing sessions.

Front Desk Office Student Assistant at NYU Wasserman Center

December 31, 2022 - July 22, 2025

Assisted students and alumni with career development, networking, and professional resources. Managed event logistics for job fairs and professional networking opportunities.

Media Relations Intern at Atout France USA

December 31, 2022 - July 22, 2025

Built influencer and media lists for national PR events attended by over 100 journalists. Monitored media coverage using Cision and produced weekly industry reports that guided cultural marketing strategies. Edited and translated more than 10 press releases to promote tourism and cultural brand experiences.