I’m a seasoned multidisciplinary designer with over a decade of experience crafting impactful visual solutions for leading brands across the UAE, Saudi Arabia, Qatar, and the UK. My expertise spans branding, print, digital media, and motion graphics delivering creative assets that not only strengthen brand presence but also captivate audiences and drive measurable business results. What sets me apart is my ability to merge strategic thinking with compelling visual storytelling. I’ve led high-impact campaigns across sectors including hospitality, retail, real estate, F&B, and government ensuring every project is not only visually engaging but also aligned with core business objectives. Key highlights of my experience include: Developing integrated brand campaigns for top-tier clients such as ADIB, COSTA Coffee, Emirates Post Group, DEWA, and Watania International Holding Leading design initiatives that significantly boosted audience engagement and delivered tangible ROI Collaborating cross-functionally with marketing, UX, and content teams to create cohesive, results-driven solutions managing projects end-to-end from brand identity, logo, and visual guidelines to full collateral rollout Staying ahead of trends in typography, color theory, digital platforms, and UI/UX to ensure fresh, future-ready design I bring advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) and Figma, combined with a deep understanding of cultural nuance and consumer behavior in the GCC region critical for designing solutions that resonate across both local and international markets.

Nel Alipio

I’m a seasoned multidisciplinary designer with over a decade of experience crafting impactful visual solutions for leading brands across the UAE, Saudi Arabia, Qatar, and the UK. My expertise spans branding, print, digital media, and motion graphics delivering creative assets that not only strengthen brand presence but also captivate audiences and drive measurable business results. What sets me apart is my ability to merge strategic thinking with compelling visual storytelling. I’ve led high-impact campaigns across sectors including hospitality, retail, real estate, F&B, and government ensuring every project is not only visually engaging but also aligned with core business objectives. Key highlights of my experience include: Developing integrated brand campaigns for top-tier clients such as ADIB, COSTA Coffee, Emirates Post Group, DEWA, and Watania International Holding Leading design initiatives that significantly boosted audience engagement and delivered tangible ROI Collaborating cross-functionally with marketing, UX, and content teams to create cohesive, results-driven solutions managing projects end-to-end from brand identity, logo, and visual guidelines to full collateral rollout Staying ahead of trends in typography, color theory, digital platforms, and UI/UX to ensure fresh, future-ready design I bring advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) and Figma, combined with a deep understanding of cultural nuance and consumer behavior in the GCC region critical for designing solutions that resonate across both local and international markets.

Available to hire

I’m a seasoned multidisciplinary designer with over a decade of experience crafting impactful visual solutions for leading brands across the UAE, Saudi Arabia, Qatar, and the UK. My expertise spans branding, print, digital media, and motion graphics delivering creative assets that not only strengthen brand presence but also captivate audiences and drive measurable business results.
What sets me apart is my ability to merge strategic thinking with compelling visual storytelling. I’ve led high-impact campaigns across sectors including hospitality, retail, real estate, F&B, and government ensuring every project is not only visually engaging but also aligned with core business objectives.

Key highlights of my experience include:
Developing integrated brand campaigns for top-tier clients such as ADIB, COSTA Coffee, Emirates Post Group, DEWA, and Watania International Holding

Leading design initiatives that significantly boosted audience engagement and delivered tangible ROI

Collaborating cross-functionally with marketing, UX, and content teams to create cohesive, results-driven solutions managing projects end-to-end from brand identity, logo, and visual guidelines to full collateral rollout

Staying ahead of trends in typography, color theory, digital platforms, and UI/UX to ensure fresh, future-ready design

I bring advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) and Figma, combined with a deep understanding of cultural nuance and consumer behavior in the GCC region critical for designing solutions that resonate across both local and international markets.

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Language

English
Advanced

Work Experience

Art Director at SANDPAPER DMCC
June 14, 2011 - August 28, 2025
Led and mentored a team of seven designers, fostering a collaborative and high-performing environment. Developed various projects from inception to completion across top industry sectors.
Senior Graphic Designer at Syntactics Philippines Inc.
February 10, 2004 - November 6, 2010
Collaborated closely with clients to understand their objectives, target audience, and brand identity, ensuring that all design work is aligned with their vision and goals.

Education

Bachelor of Fine Arts, Major in Visual Communication (formerly Advertising Arts) at University of the East, Manila (UESF)
March 13, 1996 - January 1, 2004

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Financial Services, Government, Media & Entertainment, Professional Services, Healthcare, Manufacturing, Real Estate & Construction, Retail, Non-Profit Organization, Travel & Hospitality, Energy & Utilities