I'm Edwin Cabaybay, a senior UI/UX designer with a passion for crafting intuitive, engaging user experiences and scalable design systems. I bring a versatile mix of UI/UX, graphic, and web design expertise to help startups and enterprise teams ship cohesive products that people enjoy using. I've led end-to-end design initiatives across HealthTech, SaaS, B2B, and B2C contexts—fusing user-centered research, information architecture, and high-fidelity prototyping with Agile processes. My collaborative approach emphasizes alignment with product managers, developers, and stakeholders to deliver velocity and quality.

Edwin Cabaybay

I'm Edwin Cabaybay, a senior UI/UX designer with a passion for crafting intuitive, engaging user experiences and scalable design systems. I bring a versatile mix of UI/UX, graphic, and web design expertise to help startups and enterprise teams ship cohesive products that people enjoy using. I've led end-to-end design initiatives across HealthTech, SaaS, B2B, and B2C contexts—fusing user-centered research, information architecture, and high-fidelity prototyping with Agile processes. My collaborative approach emphasizes alignment with product managers, developers, and stakeholders to deliver velocity and quality.

Available to hire

I’m Edwin Cabaybay, a senior UI/UX designer with a passion for crafting intuitive, engaging user experiences and scalable design systems. I bring a versatile mix of UI/UX, graphic, and web design expertise to help startups and enterprise teams ship cohesive products that people enjoy using.

I’ve led end-to-end design initiatives across HealthTech, SaaS, B2B, and B2C contexts—fusing user-centered research, information architecture, and high-fidelity prototyping with Agile processes. My collaborative approach emphasizes alignment with product managers, developers, and stakeholders to deliver velocity and quality.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more

Language

English
Fluent
Tagalog
Advanced

Work Experience

Senior UI Designer at Hewlett Packard Enterprise (HP)
September 30, 2025 - July 23, 2025
Created an intuitive design system for HP AI Companion product focused on team and project collaboration. Managed and maintained UI design system, coordinated with design leads, product managers, and developers for UI specifications and library harmonization. Delivered visual high fidelity user experiences, participated in user journey creation, wireframing, and product reviews. Delivered multiple design versions of AI Companion.
Senior UI Designer at Hewlett Packard Enterprise (HP)
September 30, 2025 - July 23, 2025
Created an intuitive design system for HP AI Companion, an AI product for team and project collaboration. Managed and maintained the UI design system. Coordinated with design team leads, product managers, and developers to standardize user interface specifications and design libraries. Created high-fidelity user experiences, presented to management, and delivered design versions 1.6 through 2.3. Participated heavily in user journey mapping, wireframing, and product reviews.
Senior UI Designer at Hewlett Packard Enterprise (HP)
September 30, 2025 - July 23, 2025
Created an intuitive design system for AI Companion, an AI product aimed at team and project collaboration. Managed and maintained the UI design system while coordinating closely with the design team lead, product managers, and head developers to specify user interface requirements and maintain consistency. Delivered high-fidelity user experiences and presentations while actively participating in user journey creation, flow mapping, wireframing, and product reviews. Key achievements include successfully delivering multiple versions of the AI Companion design.
Senior UI/UX Designer at Hewlett Packard Enterprise (HP E) | Palo Alto (Remote)
September 1, 2025 - October 13, 2025
Manage and maintain AI Companion design system; coordinate with design team lead, product managers, and head developers for UI specifications and system coordination. Deliver high-fidelity UI experiences, participate in user journeys, flows, wireframes, and product reviews with rapid iteration.
Senior UI/UX Designer II at Hewlett Packard Enterprise (HP E)
September 1, 2025 - October 13, 2025
Lead and maintain the AI Companion design system; coordinate with design team leads, product managers, and developers for UI specifications and library coordination; create high-fidelity UI, participate in user journeys and flows, and wireframes; delivered design versions 1.6–2.3 in a fast-paced environment and supported major product reviews.
Senior VX Designer at Hewlett Packard (HP)
September 30, 2024 - July 23, 2025
Ensured design compliance with HP brand guidelines and consistent application of the established design system. Developed high-fidelity designs and end-to-end interactive prototypes for print onboarding experiences across mobile, desktop, and web platforms. Prepared design deliverables and collaborated with cross-functional teams. Conducted design QA and enhanced the user onboarding process.
Senior VX Designer at Hewlett Packard (HP)
September 30, 2024 - July 23, 2025
Ensured design compliance with HP brand guidelines and consistent application of the design system. Developed high-fidelity designs and interactive prototypes for print onboarding across multiple platforms (mobile, desktop, web). Prepared design deliverables and specifications for development teams. Collaborated daily with cross-functional teams to provide UI design support. Proposed and explored enhancements to the design system and conducted design QA to maintain visual consistency and usability. Delivered multiple product modules enhancing user onboarding.
Senior VX Designer at Hewlett Packard (HP)
September 30, 2024 - July 23, 2025
Ensured design compliance with HP brand guidelines and consistency across projects through established design systems. Developed high-fidelity designs and interactive prototypes for print onboarding experiences across mobile, desktop, and web platforms. Delivered comprehensive design specifications to development teams and collaborated daily with cross-functional teams including product managers, developers, and QA. Conducted design QA and proposed component updates for design systems. Played a key role in enhancing user onboarding through intuitive interfaces.
Senior UI/UX Designer at Hewlett Packard (HP) | San Diego (Hybrid)
September 1, 2024 - October 13, 2025
Ensured design compliance with brand guidelines and the established design system; developed high-fidelity designs and end-to-end interactive prototypes for onboarding experiences across mobile, desktop, and web; prepared deliverables and specifications for development teams.
Senior UI/UX Designer at Hewlett Packard (HP)
September 1, 2024 - October 13, 2025
Ensured design compliance with HP brand guidelines and the established design system across projects; developed high-fidelity designs and end-to-end interactive prototypes for onboarding experiences across mobile, desktop, and web; prepared design deliverables and specifications for development; collaborated with cross-functional teams and proposed component enhancements to the design system; conducted internal design QA to ensure visual consistency and usability.
Lead UI/UX Designer at Nutricoach
July 31, 2022 - July 23, 2025
Led design planning and implementation for a startup including visual direction and UX strategy. Designed interconnected client, nutritionist, and admin apps across mobile and desktop platforms. Maintained communication with managers, stakeholders, and developers. Created design assets for marketing, built a comprehensive design library, upgraded legacy designs, optimized development handoffs, and managed design tasks and timelines.
Lead UI/UX Designer at Nutricoach
July 31, 2022 - July 23, 2025
Led design planning and implementation for a startup, defining visual direction and user experience strategy across multiple interconnected applications, including Client, Nutritionist, and Admin Web Apps. Maintained communication with managers, stakeholders, developers, and the design team. Designed assets for web, print, and marketing. Built a B2B/B2C application suite from the ground up, created a comprehensive design library, upgraded legacy designs, optimized design handoffs, and organized tasks and timelines to ensure product quality and deadline compliance.
Lead UI/UX Designer at Nutricoach
July 31, 2022 - July 23, 2025
Led overall design planning and execution for a startup, defining visual direction and user experience strategies. Designed interconnected applications including Client App, Nutritionist App, and Admin Web App to ensure cohesive user experiences. Maintained consistent communication with managers, stakeholders, developers, and the design team. Also created design assets for marketing efforts and built a comprehensive design library to improve consistency and workflow. Upgraded legacy designs, optimized handoffs for development, and managed timelines and roles effectively.
Lead UI/UX Designer at Nutricoach | Philippines (Remote)
July 1, 2022 - October 13, 2025
Spearheaded design planning and implementation for a startup; led the design of Client App, Nutritionist App, and Admin Web App; built a comprehensive design library from scratch and ensured cohesive user experiences across apps.
Lead UI/UX Designer at Nutricoach
July 1, 2022 - October 13, 2025
Spearheaded design planning and implementation for a startup; defined the visual direction and user experience strategy; led the design of interconnected Client, Nutritionist, and Admin Web apps; created and maintained a comprehensive design library; upgraded legacy designs and improved usability based on user needs.
Senior UI/UX Designer at Maven Software Development
December 31, 2021 - October 13, 2025
Led overall design planning and prototyping for stakeholders; developed a design library from inception; redesigned interfaces to accommodate seasonal changes and improved user flows; initiated core UI components and optimized system processes to digitize workflows.
Senior UI/UX Designer at Maven Software Development
December 31, 2021 - July 23, 2025
Led design planning, presented concepts and prototypes to stakeholders, collaborated closely with managers and developers. Developed a design library to enhance consistency and team efficiency. Redesigned interfaces to support operational changes and optimized workflows from manual to digital solutions.
Senior UI/UX Designer at Maven Software Development
December 31, 2021 - July 23, 2025
Led design planning and presented concepts and prototypes for approval. Collaborated closely with stakeholders and developers. Developed a design library from scratch, redesigned interfaces to support operational changes, and created core UI components to transform manual workflows into efficient digital solutions.
Senior UI/UX Designer at Maven Software Development
December 31, 2021 - July 23, 2025
Led design planning and prototype presentations to stakeholders while collaborating closely with managers, stakeholders, lead developers, and design teams. Developed design libraries from inception to improve consistency and efficiency. Redesigned interfaces to accommodate seasonal operational changes and enhance user flows. Initiated and designed core UI components, transforming outdated manual workflows into efficient digital solutions.
Senior UI/UX Designer at Maven Software Development | Utah, USA (Remote)
January 1, 2021 - October 13, 2025
Led overall design planning; developed a design library and updated interfaces to align with seasonal operational changes; initiated core UI components and optimized system processes; improved handoffs.
Senior UI/UX Designer at Ascendtek LLC
December 31, 2019 - October 13, 2025
Delivered enterprise healthcare UI solutions including scheduling, billing, lead integration, and profiling; created interactive concepts for Salacia Resort UI; enhanced complex healthcare workflows with usable interfaces.
Senior UI/UX Designer at Ascendtek LLC
December 31, 2019 - July 23, 2025
Communicated with product managers and stakeholders to design enterprise solutions for healthcare scheduling, billing, and profiling. Developed interactive real estate UI concepts and created web applications for client registration and membership management.
Senior UI/UX Designer at Hatch Inc
December 31, 2019 - July 23, 2025
Collaborated with lead designer and product manager to resolve user issues with UI/UX improvements. Designed a web-based B2B marketplace interface that simplified integration of Hatch with partners.
Senior UI/UX Designer at Ascendtek LLC
December 31, 2019 - July 23, 2025
Designed enterprise healthcare solutions including scheduling, billing, lead integration, and profiling. Developed interactive UI concepts and a web-based client registration and membership management application for Salacia Resort. Delivered designs to improve usability for complex workflows.
Senior UI/UX Designer at Hatch Inc
December 31, 2019 - July 23, 2025
Worked with lead designers and product managers to improve UI/UX based on user feedback. Designed a web-based application for B2B client sharing. Delivered a marketplace interface and simplified integration processes with partner businesses.
Senior UI/UX Designer at Ascendtek LLC
December 31, 2019 - July 23, 2025
Worked directly with product managers and stakeholders to present wireframes and design prototypes. Designed enterprise solutions for healthcare scheduling, billing, lead integration, and profiling. Developed interactive real estate UI concepts and created web applications for client registration and membership management. Delivered enterprise-level designs that enhanced usability for complex healthcare workflows.
Senior UI/UX Designer at Hatch Inc
December 31, 2019 - July 23, 2025
Collaborated with lead designer and product manager to address user-reported issues and improve UI/UX. Focused on designing a web-based application facilitating B2B market client sharing. Designed a marketplace interface to enable seamless B2B integration, simplifying partner business integration and addressing key operational bottlenecks.
UI/UX Designer at Hatch Inc | Utah, USA (Remote)
April 1, 2019 - October 13, 2025
Collaborated with the lead designer and product manager to address user-reported issues with targeted UI/UX improvements; designed a B2B marketplace interface for client sharing and simplified integration with partners.
UI/UX Designer at Hatch Inc
April 1, 2019 - October 13, 2025
Collaborated with the lead designer to address user-reported issues through targeted UI/UX improvements; designed a web-based application facilitating B2B market client sharing and partner integration.
Senior UI/UX Designer at Ascendtek LLC | Los Angeles, USA (Remote)
January 1, 2019 - October 13, 2025
Collaborated with product managers and stakeholders to deliver enterprise healthcare scheduling, billing, lead integration, and profiling UI; developed interactive concepts for Salacia Resort and membership management.
Senior UI/UX Designer at 18Paradigm Technologies
December 31, 2018 - July 23, 2025
Managed daily design tasks and requests working directly with stakeholders in a fast-paced environment, consistently meeting tight deadlines.
Senior UI/UX Designer at 18Paradigm Technologies
December 31, 2018 - July 23, 2025
Managed daily design tasks and requests across various niches under tight deadlines, coordinating directly with stakeholders.
Senior UI/UX Designer at 18Paradigm Technologies
December 31, 2018 - July 23, 2025
Managed daily design tasks and stakeholder coordination in a fast-paced environment, delivering diverse design projects and consistently meeting tight deadlines.
Web Designer & Graphic Designer at Paradigm Technologies | Los Angeles, USA (Remote)
January 1, 2018 - October 13, 2025
Managed daily design tasks; built a design library; redesigned interfaces to accommodate seasonal changes; initiated core UI components and optimized system processes.
Web Designer & Graphic Designer at Paradigm Technologies
January 1, 2018 - October 13, 2025
Managed daily design tasks across diverse niches; delivered responsive web designs and graphics; maintained timely delivery in a fast-paced environment.
Senior UI/UX Designer & Graphic Designer at Carthew Printing
December 31, 2016 - July 23, 2025
Handled daily design requests for print graphics and websites. Coordinated with stakeholders, managed and designed company websites, fulfilling both print and digital graphic needs.
Senior UI/UX Designer & Graphic Designer at Carthew Printing
December 31, 2016 - July 23, 2025
Handled daily print graphic and website design requests. Coordinated with stakeholders on project needs. Managed and designed all company websites and fulfilled graphic design requirements for print and digital media.
Senior UI/UX Designer & Graphic Designer at Carthew Printing
December 31, 2016 - July 23, 2025
Handled daily design requests for print graphics and website needs. Managed and designed all company websites improving online presence and fulfilled daily graphic design tasks for print and digital media.
Web Designer & Graphic Designer at Carthew Printing | Adelaide, Australia (Remote)
January 1, 2016 - October 13, 2025
Handled daily design requests for print graphics and website requirements; redesigned company websites and improved online presence; collaborated with stakeholders to deliver on time.
Web Designer & Graphic Designer at Carthew Printing
January 1, 2016 - October 13, 2025
Handled daily design requests for print graphics and website requirements; coordinated with stakeholders to deliver branding and web assets.
UI/UX Designer & Graphic Designer at Outsourcely Inc
December 31, 2014 - July 23, 2025
Led design of company website focused on outsourcing and HR management. Coordinated design tasks with stakeholders and developed company branding, website, and system interface from scratch.
UI/UX Designer & Graphic Designer at Outsourcely Inc
December 31, 2014 - July 23, 2025
Led design of the company’s main website for outsourcing and HR management. Designed company branding, website, and system interface from scratch. Coordinated closely with stakeholders.
UI/UX Designer & Graphic Designer at Outsourcely Inc
December 31, 2014 - July 23, 2025
Led the design of the company’s primary website focused on outsourcing and HR management. Designed company branding, website, and system interface from scratch, coordinating directly with stakeholders.
Web & Graphic Designer at Outsourcely Inc | Atlanta, USA (Remote)
January 1, 2014 - October 13, 2025
Led the design of the company's primary website focused on outsourcing and HR management; created branding, website, and system interface from scratch; coordinated with stakeholders for direction.
Web & Graphic Designer at Outsourcely Inc
January 1, 2014 - October 13, 2025
Led the design of the company’s primary website focusing on outsourcing and HR management; designed branding, website and system interface from scratch.
Web Designer & Graphic Designer at Smoother Designs
December 31, 2012 - July 23, 2025
Completed daily design requests, coordinating directly with stakeholders. Implemented a new efficient design approach for the company's fast-paced operations.
Web Designer & Graphic Designer at Smoother Designs
December 31, 2012 - July 23, 2025
Handled daily design requests and introduced efficient design approaches for fast-paced operations. Coordinated with stakeholders.
Web Designer & Graphic Designer at Smoother Designs
December 31, 2012 - July 23, 2025
Executed daily design requests and coordinated directly with stakeholders. Implemented efficient design approaches for the company's fast-paced operations.
Web Designer & Graphic Designer at Smoother Designs | Wisconsin, USA (Remote)
January 1, 2012 - October 13, 2025
Managed daily design requests and tasks; introduced a more efficient design approach to fast-paced operations; delivered diverse design solutions.
Web Designer & Graphic Designer at Smoother Designs
January 1, 2012 - October 13, 2025
Led daily design requests; introduced a more efficient design approach for a fast-paced operation.
Web Designer & Graphic Designer at Hammerhead Media
December 31, 2010 - July 23, 2025
Completed diverse daily design requests and tasks in a fast-paced environment, delivering a variety of design solutions quickly.
Web Designer & Graphic Designer at Hammerhead Media
December 31, 2010 - July 23, 2025
Completed various daily design requests in a fast-paced environment, delivering quick design solutions.
Web Designer & Graphic Designer at Hammerhead Media
December 31, 2010 - July 23, 2025
Completed diverse daily design tasks in a fast-paced environment, delivering a variety of design solutions efficiently.
Web Designer & Graphic Designer at Hammerhead Media | Toronto, Canada (Remote)
January 1, 2010 - October 13, 2025
Completed diverse design tasks in a fast-paced environment; demonstrated ability to deliver a variety of design solutions.
Web Designer & Graphic Designer at Hammerhead Media
January 1, 2010 - October 13, 2025
Completed diverse design requests and projects in a fast-paced environment; delivered solutions quickly.
Web Designer & Graphic Designer at Paperstreet Media
December 31, 2008 - July 23, 2025
Fulfilled daily design requests while coordinating with stakeholders in a fast-paced setting.
Web Designer & Graphic Designer at Paperstreet Media
December 31, 2008 - July 23, 2025
Fulfilled daily design requests and coordinated directly with stakeholders in a fast-paced setting.
Web Designer & Graphic Designer at Paperstreet Media
December 31, 2008 - July 23, 2025
Fulfilled daily design requests and coordinated directly with stakeholders, efficiently handling a variety of design tasks in a fast-paced setting.
Web Designer & Graphic Designer at Paperstreet Media | Miami, USA (Remote)
January 1, 2008 - October 13, 2025
Handled daily design requests; designed all company websites, improving online presence and fulfilling daily print and digital design needs.
Web Designer & Graphic Designer at Paperstreet Media
January 1, 2008 - October 13, 2025
Designed company websites and print/digital graphics to improve online presence.

Education

Bachelor of Science at Saint Louis University
January 1, 2000 - December 31, 2004
Bachelor of Science at Saint Louis University
January 1, 2000 - December 31, 2004
Bachelor of Science in Information Technology at Saint Louis University | Baguio City, Philippines
January 1, 2000 - December 31, 2004
Bachelor of Science in Information Technology at Saint Louis University
January 1, 2000 - January 1, 2004
Bachelor of Science in Information Technology at Saint Louis University
January 1, 2000 - January 1, 2004

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Healthcare, Life Sciences, Professional Services, Media & Entertainment, Real Estate & Construction, Computers & Electronics, Other

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more