Available to hire
Hi! I’m Sheena, a creative and versatile content marketing professional with a passion for turning ideas into impactful campaigns. With skills in writing, visual design, and project management, I enjoy leading teams through the entire content production process, making complex projects clear and aligned with brand goals. Throughout my career, I’ve focused on creating measurable results while fostering collaboration and creativity.
I specialize in developing brand identities, digital marketing strategies, SEO, and content creation across multiple platforms ranging from websites to video. I am always eager to take on new challenges and help brands tell their stories in fresh and engaging ways.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Freelance Marketing Consultant at VanDeVanter Marketing
February 1, 2024 - PresentDeveloped brand identities (logos, color palettes, typefaces, voice); planned and executed digital content marketing strategies; created diverse marketing collateral including websites, landing pages, blogs, white papers, eBooks, books for print, and videos; audited websites for UX, content clarity, and brand voice; conducted research and competitive analysis; managed project timelines, KPIs, and marketing frameworks.
Sr. Project Manager (Contract) at ASHwell
February 1, 2024 - July 23, 2025Led cross-departmental strategic planning initiatives, developed and documented KPIs, dashboards, and project frameworks; collaborated with stakeholders to align goals and resource allocation.
Director of Marketing at Tyme Global
September 1, 2023 - July 23, 2025Rebranded company logo and website to improve audience engagement; created targeted email campaigns that increased lead generation; produced product demo video series to promote new features; developed marketing goals, KPIs, and campaign strategies; managed content creation across web, email, print, and video; led SEO and front-end web improvements; managed vendor relationships.
Marketing Campaign Manager at Texas Health Action
April 1, 2021 - July 23, 2025Led content marketing and social media team; developed and implemented strategic marketing plans; managed projects, analytics, and vendor partnerships.
Marketing Consultant at Glupal
March 1, 2020 - July 23, 2025Designed branding and marketing campaigns for B2B SMEs; delivered 150%-400% growth in engagement through digital strategies.
Marketing Manager (North America) at Validis
March 1, 2019 - July 23, 2025Developed digital campaigns for web, social, and email; conducted competitive research and managed vendor relations.
Digital Marketing PM (Contract) at Edgy Labs
August 1, 2018 - July 23, 2025Created SEO content and metadata via data-driven research; collaborated with teams on Fortune 100 client campaigns.
International Project Operations Manager at Transfluent
January 1, 2018 - July 23, 2025Managed global team of translators; led social media strategy and staff onboarding.
Director, International Publishing at iVerse Media
July 1, 2015 - July 23, 2025Directed translation and design for localized content from Marvel, DC, and Harlequin; built internal systems for digital publishing workflows.
Director of Communications/Operations at Austin Free-Net
November 1, 2012 - July 23, 2025Managed branding, communications, content strategy, and internal procedures.
Freelance Marketing Consultant at VanDeVanter Marketing
February 1, 2024 - PresentDeveloped brand identities including logos, color palettes, typefaces, and voice. Planned and executed digital content marketing strategies. Created diverse marketing collateral such as websites, landing pages, blogs, white papers, eBooks, books for print, and videos. Audited websites for UX, content clarity, and brand voice. Conducted research and competitive analysis. Managed project timelines, KPIs, and marketing frameworks.
Sr. Project Manager (Contract) at ASHwell
February 29, 2024 - July 23, 2025Led cross-departmental strategic planning initiatives. Developed and documented KPIs, dashboards, and project frameworks. Collaborated with stakeholders to align goals and resource allocation.
Director of Marketing at Tyme Global
September 30, 2023 - July 23, 2025Rebranded company logo and website to improve audience engagement. Created targeted email campaigns that increased lead generation. Produced product demo video series to promote new features. Developed marketing goals, KPIs, and campaign strategies. Managed content creation across web, email, print, and video. Led SEO and front-end web improvements; managed vendor relationships.
Marketing Campaign Manager at Texas Health Action
April 30, 2021 - July 23, 2025Led content marketing and social media team. Developed and implemented strategic marketing plans. Managed projects, analytics, and vendor partnerships.
Marketing Consultant at Glupal
March 31, 2020 - July 23, 2025Designed branding and marketing campaigns for B2B SMEs. Delivered 150%-400% growth in engagement through digital strategies.
Marketing Manager (North America) at Validis
March 31, 2019 - July 23, 2025Developed digital campaigns for web, social, and email. Conducted competitive research and managed vendor relations.
Digital Marketing PM (Contract) at Edgy Labs
August 31, 2018 - July 23, 2025Created SEO content and metadata via data-driven research. Collaborated with teams on Fortune 100 client campaigns.
International Project Operations Manager at Transfluent
January 31, 2018 - July 23, 2025Managed global team of translators. Led social media strategy and staff onboarding.
Director, International Publishing at iVerse Media
July 31, 2015 - July 23, 2025Directed translation and design for localized content from Marvel, DC, and Harlequin. Built internal systems for digital publishing workflows.
Director of Communications/Operations at Austin Free-Net
November 30, 2012 - July 23, 2025Managed branding, communications, content strategy, and internal procedures.
Freelance Marketing Consultant at VanDeVanter Marketing
February 1, 2024 - PresentDeveloped brand identities including logos, color palettes, typefaces, and voice. Planned and executed digital content marketing strategies. Created diverse marketing collateral, including websites, landing pages, blogs, white papers, and videos. Audited websites for UX, content clarity, and brand voice. Managed book design and editing, conducted research and competitive analysis, and managed project timelines, KPIs, and marketing frameworks.
Sr. Project Manager at ASHwell
February 28, 2024 - July 23, 2025Led cross-departmental strategic planning initiatives. Developed and documented KPIs, dashboards, and project frameworks. Collaborated with stakeholders to align goals and resource allocation.
Director of Marketing at Tyme Global
September 30, 2023 - July 23, 2025Rebranded company logo and website to improve audience engagement. Created targeted email campaigns that increased lead generation. Produced product demo video series to promote new features. Developed marketing goals, KPIs, and campaign strategies. Managed content creation across web, email, print, and video. Led SEO and front-end web improvements; managed vendor relationships.
Marketing Campaign Manager at Texas Health Action
April 30, 2021 - July 23, 2025Led content marketing and social media team. Developed and implemented strategic marketing plans. Managed projects, analytics, and vendor partnerships.
Marketing Consultant at Glupal
March 31, 2020 - July 23, 2025Designed branding and marketing campaigns for B2B SMEs. Delivered 150%-400% growth in engagement through digital strategies.
Marketing Manager at Validis
March 31, 2019 - July 23, 2025Developed digital campaigns for web, social, and email. Conducted competitive research and managed vendor relations.
Digital Marketing Project Manager at Edgy Labs
August 31, 2018 - July 23, 2025Created SEO content and metadata via data-driven research. Collaborated with teams on Fortune 100 client campaigns.
International Project Operations Manager at Transfluent
January 31, 2018 - July 23, 2025Managed global team of translators. Led social media strategy and staff onboarding.
Director, International Publishing at iVerse Media
July 31, 2015 - July 23, 2025Directed translation and design for localized content from Marvel, DC, and Harlequin. Built internal systems for digital publishing workflows.
Director of Communications/Operations at Austin Free-Net
November 30, 2012 - July 23, 2025Managed branding, communications, content strategy, and internal procedures.
Freelance Marketing Consultant at VanDeVanter Marketing
February 1, 2024 - PresentDeveloped brand identities including logos, color palettes, typefaces, and voice. Planned and executed digital content marketing strategies. Created diverse marketing collateral such as websites, landing pages, blogs, white papers, and videos. Audited websites for UX, content clarity, and brand voice. Provided book design and editing services. Conducted research and competitive analysis. Managed project timelines, KPIs, and marketing frameworks.
Sr. Project Manager at ASHwell
February 28, 2024 - July 23, 2025Led cross-departmental strategic planning initiatives. Developed and documented KPIs, dashboards, and project frameworks. Collaborated with stakeholders to align goals and resource allocation.
Director of Marketing at Tyme Global
September 30, 2023 - July 23, 2025Rebranded company logo and website to improve audience engagement. Created targeted email campaigns increasing lead generation. Produced product demo video series to promote new features. Developed marketing goals, KPIs, and campaign strategies. Managed content creation across web, email, print, and video. Led SEO and front-end web improvements; managed vendor relationships.
Marketing Campaign Manager at Texas Health Action
April 30, 2021 - July 23, 2025Led content marketing and social media team. Developed and implemented strategic marketing plans. Managed projects, analytics, and vendor partnerships.
Marketing Consultant at Glupal
March 31, 2020 - July 23, 2025Designed branding and marketing campaigns for B2B SMEs. Delivered 150%-400% growth in engagement through digital strategies.
Marketing Manager at Validis
March 31, 2019 - July 23, 2025Developed digital campaigns for web, social, and email. Conducted competitive research and managed vendor relations.
Digital Marketing Project Manager at Edgy Labs
August 31, 2018 - July 23, 2025Created SEO content and metadata utilizing data-driven research. Collaborated with teams on Fortune 100 client campaigns.
International Project Operations Manager at Transfluent
January 31, 2018 - July 23, 2025Managed global team of translators. Led social media strategy and staff onboarding.
Director, International Publishing at iVerse Media
July 31, 2015 - July 23, 2025Directed translation and design for localized content from Marvel, DC, and Harlequin. Built internal systems for digital publishing workflows.
Director of Communications/Operations at Austin Free-Net
November 30, 2012 - July 23, 2025Managed branding, communications, content strategy, and internal procedures.
Education
B.A. at Texas State University
January 1, 2006 - December 31, 2010B.A. at Texas State University
January 1, 1990 - August 31, 1994B.A. at Texas State University
May 1, 1990 - August 31, 1994Qualifications
HubSpot Academy: Content Marketing
January 11, 2030 - July 23, 2025The Copywriter Club: Accelerator Masterclass
January 11, 2030 - July 23, 2025Content Marketing
January 11, 2030 - July 23, 2025Accelerator Masterclass
January 11, 2030 - July 23, 2025HubSpot Academy: Content Marketing
January 11, 2030 - July 23, 2025The Copywriter Club: Accelerator Masterclass
January 11, 2030 - July 23, 2025HubSpot Academy: Content Marketing
January 11, 2030 - July 23, 2025The Copywriter Club: Accelerator Masterclass
January 11, 2030 - July 23, 2025Industry Experience
Professional Services, Media & Entertainment, Non-Profit Organization, Healthcare, Software & Internet
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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