Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Shane Farr, a Senior Designer with over 15 years of experience delivering high-quality, innovative marketing services. I help brands create niche markets using engaging WordPress websites, backed by a strong background in Corporate Identity Design. I also bring an analytical mindset to UX, SEO, and PPC, and I regularly test usability, analyze results, and support integrations. I’m an effective leader of the design process from concept to market-ready product, and I pride myself on meeting project goals and tight deadlines. I'm passionate about crafting compelling visual identities and digital experiences, and I enjoy collaborating with cross-functional teams to turn ideas into measurable business results.…I'm Shane Farr, a Senior Designer with over 15 years of experience delivering high-quality, innovative marketing services. I help brands create niche markets using engaging WordPress websites, backed by a strong background in Corporate Identity Design. I also bring an analytical mindset to UX, SEO, and PPC, and I regularly test usability, analyze results, and support integrations. I’m an effective leader of the design process from concept to market-ready product, and I pride myself on meeting project goals and tight deadlines. I'm passionate about crafting compelling visual identities and digital experiences, and I enjoy collaborating with cross-functional teams to turn ideas into measurable business results.

Shane Farr

Graphic Designer, Designer, Web Designer, +4





I'm Shane Farr, a Senior Designer with over 15 years of experience delivering high-quality, innovative marketing services. I help brands create niche markets using engaging WordPress websites, backed by a strong background in Corporate Identity Design. I also bring an analytical mindset to UX, SEO, and PPC, and I regularly test usability, analyze results, and support integrations. I’m an effective leader of the design process from concept to market-ready product, and I pride myself on meeting project goals and tight deadlines. I'm passionate about crafting compelling visual identities and digital experiences, and I enjoy collaborating with cross-functional teams to turn ideas into measurable business results.…I'm Shane Farr, a Senior Designer with over 15 years of experience delivering high-quality, innovative marketing services. I help brands create niche markets using engaging WordPress websites, backed by a strong background in Corporate Identity Design. I also bring an analytical mindset to UX, SEO, and PPC, and I regularly test usability, analyze results, and support integrations. I’m an effective leader of the design process from concept to market-ready product, and I pride myself on meeting project goals and tight deadlines. I'm passionate about crafting compelling visual identities and digital experiences, and I enjoy collaborating with cross-functional teams to turn ideas into measurable business results.

Available to hire

I’m Shane Farr, a Senior Designer with over 15 years of experience delivering high-quality, innovative marketing services. I help brands create niche markets using engaging WordPress websites, backed by a strong background in Corporate Identity Design. I also bring an analytical mindset to UX, SEO, and PPC, and I regularly test usability, analyze results, and support integrations. I’m an effective leader of the design process from concept to market-ready product, and I pride myself on meeting project goals and tight deadlines.

I’m passionate about crafting compelling visual identities and digital experiences, and I enjoy collaborating with cross-functional teams to turn ideas into measurable business results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Manager at Government Services Exchange

March 1, 2020 - Present

Strategizing and executing $50K/month PPC lead-generation campaigns (Google Ads, Microsoft Ads, Facebook Ads, LinkedIn Ads) to support the sales team in meeting corporate goals. Developed landing pages, videos, emails, social content, direct mail and other lead-gen assets; rebranded logo and website, with landing pages and blog. Integrated Zoho CRM with texting and email automation, tracking clicks, downloads, views and feedback. Performed regular site testing, usability analysis and reporting.

Graphic Designer, Contract at Big Goose

October 1, 2019 - March 1, 2020

Identity design, price sheets, newsletters, flyers, ads, packaging design, tradeshow displays. Product app design, product labels, packaging design including instructions, clamshell design. Rebranding of logo and website, with SEO optimization, videos, animations, hotspot images.

Digital Marketing Manager, Contract at Practicedock / Now My Advice

July 1, 2018 - February 1, 2020

Development, hosting, and maintenance of 30+ WordPress websites for doctor practices; WordPress web design with mega menus, video backgrounds, sliders, and parallax; local PPC/SEO and reputation management for practices nationwide.

Digital Marketing Manager, Contract at Practicedock (Now My Advice)

July 1, 2018 - February 29, 2020

Development, hosting and maintenance of over 30 WordPress websites for doctor practices. WordPress web design with mega menus, video backgrounds, sliders and parallax elements. Local PPC/SEO and reputation management for practices nationwide.

Digital Marketing Manager, Contract at Practicedock, Now My Advice

July 1, 2018 - February 1, 2020

Development, Hosting and Maintenance of over 30 WordPress websites for Doctor Practices. WordPress Web Design with Mega Menus, video backgrounds, sliders, and parallax elements. Local PPC/SEO and reputation management for practices throughout the nation.

Digital Marketing Manager at Bayshore Dental Studio

June 1, 2015 - July 1, 2018

Developing and managing digital marketing campaigns, including Google and Facebook Ads, Nationwide SEO. Conversion tracking using CallRail, SharpSpring, Pardot, company CRM, and various webmaster tools. Improving the usability, design, content and conversion of the company website. Magazine Ads include cover tip, full-page, and other print design sizes for InsideDentistry, DentalTown, LMT, and Compendium.

Creative Director, Contract at National Association of Specialty Pharmacy (NASP)

October 1, 2013 - June 30, 2015

Directed and implemented web and graphic design for NASP and associated brands. Executed advertising and tradeshow design, including 100+ page NASP EXPO program guides, websites, display ads, and magazine ads. Managed emails, magazines, webcasts, and social media.

Creative Director, Contract at National Association of Specialty Pharmacy

October 1, 2013 - June 1, 2015

Directed and implemented web and graphic design for several companies and associations in the Specialty Pharmacy industry. NASP programs, SPEC, CannapharmaRx, SPCB, Specialty Pharma Journal. Advertising and tradeshow design for NASP EXPOs including 100+ page Program Guides, sign up desks, websites, display ads. Advertising methods included emails, magazine ads, webcasts, social media.

UX Designer, Contract at Peter Wittwer

June 1, 2013 - October 31, 2013

Re-built company websites and intranet sites using updated technologies. UI/UX design for Transform Explorer client app, focusing on user interaction and tracking usability. Intranet redesign in Bootstrap 3.0 with HTML, CSS, JS, and PHP/ASP integration; wireframes, icon design and style guides.

UX Designer, Contract at Peter Witter

June 1, 2013 - October 1, 2013

Re-building both company websites and company intranet sites using updated technologies. UI/UX Design for Transform Explorer, a client app, with focus on interaction with client and usability of tracking systems. Intranet redesign in Bootstrap 3.0 framework (HTML, CSS, and JS) with PHP/ASP integration, wire framing, icon design and style guides.

Graphic Designer / SEO at PROSUN INTERNATIONAL

June 1, 2012 - June 1, 2013

Design of various websites, landing pages, Smart Tan Magazine ads, email campaigns, and product brands. Practiced aggressive conversion techniques through call-to-action, forms, Organic SEO, Adwords. Prosun.com: Revamped WordPress website that doubled conversion in 6 months. Featured #1 in UDesign Demo Showcase (best-selling theme in Themeforest).

Graphic Designer / SEO at Excite Medical

February 1, 2012 - June 1, 2013

Print collateral including exhibit displays, brochures, booklets, clinical studies, flyers, and ads. SEO/PPC & Web Design for several medical products and chiropractic information websites. Excitemedical.com: WordPress website with custom child theme, graphics and photography.

Lead Graphic Designer at Slingshot Product Development Group

September 1, 2002 - March 1, 2009

Branding of all established product lines and for client start-up companies and their product lines, including product names, slogans, logos, style guides, websites, flyers/ads, and other print collateral. Supported business development, converting sales projects into partnerships with Fortune 500 companies. Devised work processes & brand guidelines for the Design Team, increasing profitability and client confidence at each stage of product development.