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I am a strategic and results-driven digital marketing professional with over 15 years of experience in internet marketing, web design, analytics, and client engagement. I excel at delivering data-informed strategies that enhance online visibility and drive measurable outcomes. My passion lies in translating business goals into actionable digital plans that create real value. Highly motivated and a natural problem-solver, I thrive on continuous growth and value creation. I have strong skills in executing SEO and SEM strategies, managing PPC campaigns, designing visual marketing assets, and leading teams to deliver successful marketing solutions.…I am a strategic and results-driven digital marketing professional with over 15 years of experience in internet marketing, web design, analytics, and client engagement. I excel at delivering data-informed strategies that enhance online visibility and drive measurable outcomes. My passion lies in translating business goals into actionable digital plans that create real value. Highly motivated and a natural problem-solver, I thrive on continuous growth and value creation. I have strong skills in executing SEO and SEM strategies, managing PPC campaigns, designing visual marketing assets, and leading teams to deliver successful marketing solutions.

Susan Shultz

Digital Marketer, SEO Expert, Marketing Analyst, +2

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I am a strategic and results-driven digital marketing professional with over 15 years of experience in internet marketing, web design, analytics, and client engagement. I excel at delivering data-informed strategies that enhance online visibility and drive measurable outcomes. My passion lies in translating business goals into actionable digital plans that create real value. Highly motivated and a natural problem-solver, I thrive on continuous growth and value creation. I have strong skills in executing SEO and SEM strategies, managing PPC campaigns, designing visual marketing assets, and leading teams to deliver successful marketing solutions.…I am a strategic and results-driven digital marketing professional with over 15 years of experience in internet marketing, web design, analytics, and client engagement. I excel at delivering data-informed strategies that enhance online visibility and drive measurable outcomes. My passion lies in translating business goals into actionable digital plans that create real value. Highly motivated and a natural problem-solver, I thrive on continuous growth and value creation. I have strong skills in executing SEO and SEM strategies, managing PPC campaigns, designing visual marketing assets, and leading teams to deliver successful marketing solutions.

Available to hire

I am a strategic and results-driven digital marketing professional with over 15 years of experience in internet marketing, web design, analytics, and client engagement. I excel at delivering data-informed strategies that enhance online visibility and drive measurable outcomes. My passion lies in translating business goals into actionable digital plans that create real value.

Highly motivated and a natural problem-solver, I thrive on continuous growth and value creation. I have strong skills in executing SEO and SEM strategies, managing PPC campaigns, designing visual marketing assets, and leading teams to deliver successful marketing solutions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Analyst II at Gamry Instruments, Inc

January 1, 2014 - Present

Executed comprehensive SEO and SEM strategies including on-page optimization, link-building, email marketing, and content creation for blogs and press releases. Architected automated customer journeys and drip campaigns with personalized segmented messaging. Directed email marketing campaigns overseeing strategy, creative, and asset delivery ensuring timely launches. Monitored key metrics such as open rates, CTR, and conversions, reported on campaign performance to inform strategy adjustments. Ensured message accuracy, list hygiene, and compliance for outbound marketing emails. Designed visual assets including infographics, social media graphics, and website mockups. Generated detailed marketing and sales reports via SQL querying and data analysis tools. Managed and optimized PPC campaigns on Google Ads and other platforms. Served as administrator for Magento and Amazon Vendor Central.

Senior Internet Marketing Analyst at IQnection Internet Services

December 31, 2013 - July 23, 2025

Developed and implemented tailored SEO and SEM campaigns with keyword targeting, content optimization, and digital outreach. Directed PPC advertising efforts maximizing ROI through continuous strategy refinement. Reported on traffic and conversions via Google Analytics and standard tools. Researched SEO trends to drive team innovation and development. Supervised a cross-functional team of 9 including freelancers, managing projects for timely delivery.

Web Marketing Administrator at L A Weight Loss Centers, Inc

December 31, 2007 - July 23, 2025

Designed digital marketing materials such as web graphics, HTML emails, and Photoshop mockups. Maintained and optimized website metadata and tags to improve SEO. Managed web analytics using Web Trends Enterprise across multiple domains and provided insights to executive leadership. Developed and distributed custom performance reports tracking user behaviour and site performance.

Web Design Graphics & Internet Marketing Coordinator at Consolidated Credit Counseling Services, Inc

December 31, 2005 - July 23, 2025

Produced digital and print assets including brochures, seminar presentations, and trade show collateral. Designed and deployed HTML email campaigns and online ads. Implemented and monitored SEO strategies to improve search rankings. Created and analyzed Access queries and web analytics reports, standardized reporting processes, and delivered key insights using Web Position Gold and Excel dashboards. Supported comprehensive online marketing initiatives across platforms.

Freelance Digital Marketing Consultant at Coral Images

January 1, 1999 - Present

Conducted comprehensive audits of client websites to identify SEO improvements and delivered actionable recommendations. Collaborated with clients and teams across Content, Design, Marketing, and Sales to develop and implement SEO and email marketing strategies, including segmentation and deployment schedules for B2B and B2C campaigns.