Hi, I'm Yahya, an Agile-certified digital marketing project manager with a dual Master’s degree in E-Business and Project Management. With over 4 years of hands-on experience, I've led omnichannel advertising campaigns, optimized digital acquisition funnels, and managed e-commerce operations. I enjoy structured planning and leading cross-functional teams to deliver great results. I thrive on a people-first approach to problem-solving and love developing user acquisition strategies that really move the needle. Whether it's balancing large media budgets or creating automated reporting dashboards, I’m always focused on making performance marketing smarter and more efficient.

Yahya HADDAOUI

Hi, I'm Yahya, an Agile-certified digital marketing project manager with a dual Master’s degree in E-Business and Project Management. With over 4 years of hands-on experience, I've led omnichannel advertising campaigns, optimized digital acquisition funnels, and managed e-commerce operations. I enjoy structured planning and leading cross-functional teams to deliver great results. I thrive on a people-first approach to problem-solving and love developing user acquisition strategies that really move the needle. Whether it's balancing large media budgets or creating automated reporting dashboards, I’m always focused on making performance marketing smarter and more efficient.

Available to hire

Hi, I’m Yahya, an Agile-certified digital marketing project manager with a dual Master’s degree in E-Business and Project Management. With over 4 years of hands-on experience, I’ve led omnichannel advertising campaigns, optimized digital acquisition funnels, and managed e-commerce operations. I enjoy structured planning and leading cross-functional teams to deliver great results.

I thrive on a people-first approach to problem-solving and love developing user acquisition strategies that really move the needle. Whether it’s balancing large media budgets or creating automated reporting dashboards, I’m always focused on making performance marketing smarter and more efficient.

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Experience Level

Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
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Work Experience

Digital Project Manager (Performance Marketing) at Ylly (Marketing Agency) Paris, France
January 31, 2024 - July 23, 2025
Managed 7 simultaneous client projects involving multi-platform campaigns such as Social Ads, SEO, and PPC. Ensured continuous optimization, maintained strict deadlines, and led weekly follow-up stakeholder meetings. Participated in RFP processes and conducted audits to tailor acquisition strategies. Developed and executed user acquisition strategies for a French fashion e-commerce brand, increasing ROAS from 3.0 to 10.0 by building segmented audiences and testing 100+ creatives. Led a +$100K monthly media budget across Meta, Google, TikTok, and Criteo, boosting acquisition by 50% YoY. Built cross-channel attribution models using Google Tag Manager and GA4, improving ROI tracking. Created automated dashboards via Google Data Studio, saving manual reporting time.
Assistant Project Manager (Performance Marketing) at OUBYA (Marketing Agency) Paris, France
December 31, 2022 - July 23, 2025
Managed acquisition campaigns for DTC brands on Facebook and Google Ads through custom audience development, retargeting flows, and creative testing to improve engagement and conversions. Developed SEO strategies resulting in significant traffic increases and low bounce rates over a year. Coordinated landing page production, email campaigns, and editorial calendars alongside design, development, and content teams. Led monthly performance reviews with clients and internal teams, effectively communicating data insights to optimize campaigns.

Education

MBA at ESG Business School Paris, France
January 1, 2019 - December 31, 2020
Master's at SRBS Business School Paris, France
January 1, 2018 - December 31, 2019

Qualifications

Google Ads Certified
January 11, 2030 - July 23, 2025
Hubspot Inbound
January 11, 2030 - July 23, 2025
Scrum Product Owner (PSPO I)
January 11, 2030 - July 23, 2025

Industry Experience

Retail, Professional Services, Media & Entertainment, Software & Internet, Consumer Goods

Experience Level

Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
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