Available to hire
I’m Glenna Fong, a marketing maven with 15+ years of experience turning ideas into results across digital media, business development, and content strategy. I’ve built and led cross-functional teams, launched product and education campaigns, and steered Web3 community programs to drive engagement and growth.
From health-tech to education to NFT ecosystems, I blend creativity with data-driven strategy to deliver compelling content, strong brand presence, and measurable ROI. I’m fluent in English and Mandarin, proficient in Cantonese and Spanish, and comfortable collaborating across Singapore, SE Asia, the US, the Middle East, and India.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Spanish; Castilian
Advanced
Work Experience
Marketing Content and Customer Experience Manager at Aktivo Labs - Digital Health Platform
December 31, 2024 - July 24, 2025Led content strategy and development for a digital health science technology company; created impactful marketing materials including articles, newsletters, and social media content tailored for a global audience. Supported business applications, event coordination, and partner engagement with industry leaders such as AIA, Allianz, and Prudential. Contributed to securing and onboarding long-term B2B contracts and driving user engagement across multiple regions.
Marketing Content and Customer Experience Manager at Aktivo Labs
December 31, 2024 - July 24, 2025Led content strategy and development for a digital health science technology company, creating marketing materials like articles, newsletters, and social media content for a global audience. Supported business applications, event coordination, and partner engagement with industry leaders such as AIA, Allianz, and Prudential. Contributed to securing and onboarding B2B contracts, driving user engagement, and adoption across Southeast Asia, the US, the Middle East, and India.
Marketing Content and Customer Experience Manager at Aktivo Labs
December 31, 2024 - July 24, 2025Lead content strategy and development aligning with a mission to prevent chronic diseases through innovative digital health tools. Managed creation of marketing materials tailored for a global audience, supported business applications, event coordination, and partner engagement. Contributed to securing and onboarding long-term B2B contracts and drove user engagement across Southeast Asia, the US, Middle East, and India.
Senior Marketing Manager at MindChamps
December 31, 2023 - July 24, 2025Spearheaded digital marketing and content creation initiatives globally; managed SEO and SEM strategies, campaign planning, and corporate communications; delivered highly targeted campaigns across multiple markets and optimized digital assets to enhance brand visibility and engagement.
Content Specialist at Me3 Wallet - Web3 Wallet
December 31, 2023 - July 24, 2025Produced crypto content fostering user trust and engagement; interacted with communities on Telegram and Discord to support adoption and brand presence; utilized platforms like CoinMarketCap and Binance to stay current on market trends; created compelling content simplifying crypto self-custody, transactions, and NFT management while integrating with decentralized applications.
Senior Marketing Manager at MindChamps
December 31, 2023 - July 24, 2025Spearheaded digital marketing and content creation across diverse regions, driving SEO/SEM strategies, campaign planning, and corporate communications. Managed end-to-end digital strategies to enhance brand visibility and engagement globally. Collaborated with agencies for campaign execution and managed digital marketing assets.
Content Specialist at Me3 Wallet
December 31, 2023 - July 24, 2025Produced crypto content to foster trust and engagement for a gaming-focused non-custodial Web3 wallet. Interacted with communities on Telegram and Discord to support adoption and strengthen brand presence. Stayed updated on market trends via CoinMarketCap and Binance. Created compelling content simplifying crypto self-custody, transactions, and NFT management while integrating with decentralized applications.
Senior Marketing Manager at MindChamps
December 31, 2023 - July 24, 2025Spearheaded digital marketing and content strategies across multiple regions, driving SEO, SEM, and campaign planning. Managed digital marketing assets, collaborated with agencies, oversaw corporate communications and press releases, and optimized brand visibility globally.
Content Specialist at Me3 Wallet
December 31, 2023 - July 24, 2025Produced crypto content to foster trust and engagement for a Web3 gaming-focused wallet. Engaged communities on Telegram and Discord to support user adoption and strengthen brand presence. Utilized platforms like CoinMarketCap and Binance to keep content relevant and created materials to simplify crypto self-custody, transactions, and NFT management.
Marketing Content & Customer Experience Manager at Aktivo Labs - Digital Health Platform
June 1, 2023 - December 1, 2024Led content strategy and development to align with the mission of preventing chronic disease through innovative, evidence-based digital health tools. Created and managed marketing materials, onboarding content, and demand-generation assets; supported business applications, event coordination, and partner engagement across Southeast Asia, the United States, the Middle East, and India. Drove user engagement and adoption through customer journeys, CRM workflows, onboarding experiences, and analytics, enabling cross-functional teams to scale impact.
Marketing Muse at Webmint/Royal Labs
December 31, 2022 - July 24, 2025Developed and shared educational content on NFTs, DeFi, and blockchain; enhanced accessibility and engagement through SEO strategies; created onboarding videos, websites, and presentation decks; hosted AMAs and facilitated community growth using custom token creation, rewards, and data insights.
Marketing Muse at Webmint/Royal Labs
December 31, 2022 - July 24, 2025Developed and shared educational content on NFTs, DeFi, and blockchain. Created onboarding materials, websites, video storyboards, and presentations. Hosted AMAs and facilitated community growth through custom token creation and data insights.
Marketing Muse at Webmint / Royal Labs
December 31, 2022 - July 24, 2025Developed and shared educational content on NFTs, DeFi, and blockchain to enhance accessibility and platform engagement through SEO strategies. Created onboarding video storyboards, websites, and presentation decks. Hosted AMAs and facilitated community growth through custom token creation, rewards, and data insights.
Content Marketing Manager at EtonHouse International
December 31, 2021 - July 24, 2025Developed and executed content strategies for the education sector, created eBooks, podcasts, and home-based learning materials during the pandemic; led video content production and targeted marketing campaigns; collaborated with pre-schools and international schools on content and curriculum projects.
Content Marketing Manager at EtonHouse International
December 31, 2021 - July 24, 2025Developed and executed content strategies for the education sector, including creation of eBooks, podcasts, and home-based learning materials during the pandemic. Led a team in storyboard creation, video content production, and launched targeted marketing campaigns. Collaborated with preschools and international schools on content and curriculum projects.
Content Marketing Manager at EtonHouse International
December 31, 2021 - July 24, 2025Developed and executed content strategies in education including eBooks, podcasts, and home-based learning materials. Led video production and marketing campaigns, collaborated with schools on content and curriculum projects, and contributed to community enrichment through volunteer teaching.
Senior Marketing Manager at MindChamps
January 1, 2021 - January 1, 2023Led digital marketing and content initiatives across regional markets, driving SEO/SEM strategies, content creation, and campaigns that supported revenue growth. Managed global campaigns, elevated brand visibility, and improved corporate communications.
Sales Manager and Assistant Editor at RedTree Group Pte Ltd
December 31, 2019 - July 24, 2025Managed sales and editorial functions for publications including Parents World, Home+Living, and The Food Journal; developed sales plans, collaborated on advertising packages, attended industry events, and produced engaging content while overseeing editorial standards.
Sales Manager and Assistant Editor at RedTree Group Pte Ltd
December 31, 2019 - July 24, 2025Managed sales, editorial oversight, and copy editing for publications such as Parents World, Home+Living, and The Food Journal. Developed strategic sales plans, collaborated with marketing teams on advertising packages, and managed sales targets. Oversaw content planning and production for digital and print platforms.
Sales Manager and Assistant Editor at RedTree Group Pte Ltd
December 31, 2019 - July 24, 2025Managed sales and editorial for publications, developed strategic sales plans, created advertising packages, managed sales targets, and oversaw content planning and production. Ensured content quality for both digital and print platforms and contributed to company growth.
Content Marketing Manager at EtonHouse International
January 1, 2019 - January 1, 2021Developed education-focused content strategies, produced eBooks, podcasts, and home-learning materials; led storyboard planning, video production, and targeted campaigns; coordinated with schools and educators to ensure curriculum alignment and community engagement.
Sales Manager & Assistant Editor at Red Tree Group Pte Ltd
January 1, 2018 - January 1, 2019Oversaw client accounts, editorial workflow for major publications (Parents World, Home & Living, The Food Journal); led sponsorships, content development, and social media management; supported PR and media relations.
Account & Digital Executive at Adred Creation Pte Ltd
December 31, 2017 - July 24, 2025Managed major client accounts including Sony, Maxi-cash, and Sentosa Harbourfront; handled client relations, digital campaigns, SEO and SEM strategy, and social media management; led sponsorship and market analysis efforts.
Account & Digital Executive at Adred Creation Pte Ltd
December 31, 2017 - July 24, 2025Oversaw major client accounts for an advertising agency, managing client relations, digital campaigns, and social media platforms for clients like Sony, Maxi-cash, and Sentosa Harbourfront. Executed SEO and SEM strategies and led sponsorship efforts.
Account & Digital Executive at Adred Creation Pte Ltd
December 31, 2017 - July 24, 2025Managed major client accounts, executed digital campaigns, handled client servicing and media relations, implemented SEO and SEM strategies, and led sponsorship efforts with market analysis.
General Manager at Creative Group Pte Ltd
December 31, 2013 - July 24, 2025Directed marketing, branding, and event strategies; secured media partnerships and sponsorships; managed client relationships and led a team of marketers and interns for effective project execution.
General Manager at Creative Group Pte Ltd
December 31, 2013 - July 24, 2025Directed marketing, branding, and event strategies for a branding and awards company. Handled media partnerships, secured sponsorships, and maintained client relationships. Managed and mentored a team of marketing professionals.
General Manager at Creative Group Pte Ltd
December 31, 2013 - July 24, 2025Directed marketing, branding, and event strategies. Managed media partnerships, sponsorships, client relations, and led a team of marketers and interns to ensure successful project execution.
Account & Digital Executive at Adred Creation Pte Ltd
January 1, 2013 - January 1, 2017Managed major client accounts, executed digital campaigns, and oversaw social media platforms to ensure strong brand presence and campaign outcomes.
General Manager at Creative Group Pte Ltd
January 1, 2010 - January 1, 2013Directed overall marketing, branding, and event strategy for a branding and awards company; managed client relationships, sponsorships, and a team of marketers and interns; planned and executed campaigns and events.
Education
Diploma at Kaplan Higher Education Institute, Murdoch University
January 1, 2012 - December 31, 2012Diploma at Kaplan Higher Education Institute, Murdoch University
January 1, 2012 - December 31, 2012Diploma at Kaplan Higher Education Institute, Murdoch University
January 1, 2012 - December 31, 2012Certificate in International Trade at Singapore Management University (SMU) – PCP Program
January 1, 2018 - January 1, 2019Diploma in Communications Management, Media & Journalism at Kaplan Higher Education Institute, Murdoch University
January 1, 2012 - January 1, 2012Qualifications
Certificate in International Trade Conversion
January 1, 2018 - December 31, 2019Certificate in International Trade Conversion
January 1, 2018 - December 31, 2019Certificate in International Trade Conversion
January 1, 2018 - December 31, 2019Certificate in International Trade
January 1, 2018 - January 1, 2019Diploma in Communications Management, Media & Journalism
January 1, 2012 - January 1, 2012Industry Experience
Software & Internet, Financial Services, Healthcare, Education, Media & Entertainment, Professional Services, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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