Available to hire
Hi, I’m Penelope, a creative digital marketer with over 5 years of experience in driving brand awareness, content marketing, and lead generation across various industries including property, construction, manufacturing, and finance. I believe in understanding the target audience deeply and using data-driven, creative campaigns to deliver real ROI and long-term brand value.
Currently, I manage marketing at an Investment Fund on the Gold Coast, where I transformed the marketing function resulting in significant lead growth. I am passionate about creating impactful campaigns and enjoy collaborating with sales teams to boost engagement and conversions. Outside work, I enjoy playing soccer and collecting rare fruit trees.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Portuguese
Advanced
Work Experience
Digital Marketing Manager at Credit Connect Group
April 1, 2023 - PresentManage marketing budgets, partners, and editorial/social calendars; maintain consistent brand messaging and visual identity; oversee sales automation tools and email sequences; maintain CRM database with 20,000+ contacts; lead website development and redesign; copywriting for all content including sales emails and blogs; manage print materials and paid SEM campaigns; oversee native advertising and social media content; produce graphics for various media; manage email marketing campaigns and CRM sequences; analyze user journeys; coordinate with compliance and external partners; provide customer service for investors and brokers.
Digital Marketing Manager at ThinkMarkets Gold Coast
November 30, 2022 - July 24, 2025Responsible for marketing activities across CFD and Cash Equities products in Australia; supported partner teams in multiple Asian regions; developed campaign strategy with C-level executives; created financial user personas and customer journeys; managed affiliate marketing budget and FX/global review sites; managed CRM and email marketing; planned digital events and webinars; managed SEO and content marketing; designed graphics and social media content; developed media and influencer partnerships; ensured compliance with ASIC and AFSL regulations; key achievements include driving significant increases in website traffic, converting leads, and producing top-performing webinars and eBooks.
Digital Marketing Manager (Contract) at LocalCoinSwap
December 31, 2019 - July 24, 2025Managed all global digital marketing activities for P2P crypto exchange; developed corporate branding, user personas, and customer journeys; created content marketing including blogs, PR, and sales material; managed social media accounts and partnerships; redesigned website UI/UX; hired sales and marketing staff; managed ambassador and referral programs; established football sponsorship for brand promotion.
Digital Marketing Manager (Contract) at Dether
August 31, 2018 - July 24, 2025Developed marketing plan and app launch strategy; created user personas and key messaging; managed social media content; developed content marketing strategy; created PR and influencer manifesto; used analytics and app data for performance metrics; hired core marketing and community management staff internationally.
Digital Marketing Coordinator (ANZ) at Daikin
November 30, 2016 - July 24, 2025Coordinated digital marketing activities for Australia and New Zealand; supported product and sales teams; managed multiple corporate websites; managed administration for 450+ dealers; conducted social media setup and community management; led SEO and content marketing efforts; created email newsletters and print production materials; managed lead analytics and PPC campaigns; increased website traffic and referrals significantly; developed video content and dealer iPad application; managed agency PPC and SEM efforts.
Interactive CRM & Email Manager at CBS Networks Sydney & London
December 31, 2011 - July 24, 2025Managed design, development, and delivery of multi-language B2B digital and email marketing campaigns; executed over 500 integrated campaigns; designed all email creatives, whitepapers, microsites, eBooks, and other marketing collateral; analyzed email trends and campaign data; managed technical project management tasks including business cases and user requirements; collaborated with sales and external clients; created lead generation social media strategies; increased email deliverability rates; created mobile apps and in-house tools that improved efficiency and revenue.
Digital Marketing Manager at Credit Connect Group
April 1, 2023 - PresentManaging marketing budgets, partners, and editorial/social calendars; maintaining consistent brand messaging and visual identity; managing administration for sales and lending teams, including inboxes and CRM data entry; overseeing owned platforms like GMB, website, and digital assets; leading website development and redesign projects to optimize UX and lead pathways; copywriting all content including sales emails, newsletters, blogs, brochures, and website copy; designing and preparing print materials; planning and executing paid, earned, and owned marketing campaigns; managing SEM campaigns with agency; leading SEO activities and social media content design and publishing; producing graphic design assets; managing all email campaigns; analyzing user journeys and optimizing conversion rates; coordinating compliance and external partners; providing customer service for investors and brokers.
Digital Marketing Manager at ThinkMarkets Gold Coast
November 30, 2022 - July 24, 2025Responsible for marketing activities across CFD and Cash Equities for Australia; supporting partner teams in Southeast Asia and Greater China; developing campaign strategy with senior management; creating financial user personas and customer journeys; managing digital affiliate marketing spend and global review sites for content; managing CRM and email marketing; preparing digital events; managing SEO and content marketing including content calendars; graphic designing for multiple platforms; social media management across various channels; developing media and influencer partnerships; extensive knowledge of Australian compliance and regulations.
Digital Marketing Manager (Contract) at LocalCoinSwap
December 31, 2019 - July 24, 2025Managed all global digital marketing activities for a peer-to-peer crypto exchange; developed corporate branding, user personas, and customer journey materials; created content marketing and social media publishing; developed media and influencer partnerships; designed graphics and redesigned website UI/UX; involved in hiring sales and marketing staff; managed ambassador and referral programs; developed partnerships including football sponsorship.
Digital Marketing Manager (Contract) at Dether
August 31, 2018 - July 24, 2025Developed marketing plan and app launch strategy; created user personas and key messaging; managed social media content across channels; crafted content marketing strategy and editorial focus; created PR and influencer manifesto; used Google Analytics and blockchain app data for performance metrics; hired marketing and community managers.
Digital Marketing Coordinator (ANZ) at Daikin
November 30, 2016 - July 24, 2025Coordinated digital marketing across Australia and New Zealand; supported product and sales teams; managed website redesigns and ongoing site management; managed dealer channel communications for 450+ dealers; managed social media presence and risk mitigation; conducted SEO and content marketing; created video content and newsletters; handled print production and lead reporting; worked with agencies on PPC and remarketing; reported on brand sentiment and assisted media production.
Interactive CRM & Email Manager at CBS Networks Sydney & London
December 31, 2011 - July 24, 2025Managed design, development, and delivery of multi-language B2B digital and email marketing campaigns across APAC; managed over 500 integrated campaigns; created all email creatives, whitepapers, microsites, eBooks, webcasts, and survey collateral; analyzed email marketing trends and campaign data; managed digital product roadmaps; technical project management; created sales and marketing training decks; collaborated with clients, agencies, and translation firms; created social media lead generation strategies; managed call center system development; recruited and trained campaign managers.
Education
Bachelor of Arts at University of Western Sydney
January 1, 2003 - December 31, 2006Bachelor of Arts at University of Western Sydney
January 1, 2000 - December 31, 2004Qualifications
Certified Prince2 Practitioner
January 1, 2010 - December 31, 2010RG146 Compliance Certification
January 1, 2023 - December 31, 2023CPD23 Certification
January 1, 2023 - December 31, 2023Google Analytics IQ Certification
January 1, 2016 - December 31, 2016Adwords Search Certification
January 1, 2016 - December 31, 2016Adwords Fundamentals Certification
January 1, 2016 - December 31, 2016Google Analytics Platform Principles
January 1, 2012 - December 31, 2012HootSuite Certified Social Media Professional
January 1, 2014 - December 31, 2014Certified Prince2 Practitioner
January 1, 2010 - December 31, 2010Google Analytics IQ Certification
January 1, 2016 - December 31, 2016Adwords Search Certification
January 1, 2016 - December 31, 2016Adwords Fundamentals Certification
January 1, 2016 - December 31, 2016Google Analytics Platform Principles
January 1, 2012 - December 31, 2012HootSuite Certified Social Media Professional
January 1, 2014 - December 31, 2014CDP23 Compliance Certification
January 1, 2023 - December 31, 2023RG146 Compliance Certification
January 1, 2023 - December 31, 2023Industry Experience
Financial Services, Real Estate & Construction, Manufacturing, Professional Services, Media & Entertainment, Software & Internet, Wholesale & Distribution
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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