Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a digital marketing specialist with over six years of experience in e-commerce and luxury retail. I love merging creativity, using tools like Canva and AI, with data-driven strategies using Google Analytics and SEMrush to drive real growth. I enjoy spearheading digital strategies that enhance brand engagement, boost organic traffic, and create viral content. I’m passionate about leveraging both online and offline marketing channels to build seamless brand identities.…I am a digital marketing specialist with over six years of experience in e-commerce and luxury retail. I love merging creativity, using tools like Canva and AI, with data-driven strategies using Google Analytics and SEMrush to drive real growth. I enjoy spearheading digital strategies that enhance brand engagement, boost organic traffic, and create viral content. I’m passionate about leveraging both online and offline marketing channels to build seamless brand identities.

Manuela Kelly

Digital Marketer, Marketing Strategist, SEO Expert, +2





I am a digital marketing specialist with over six years of experience in e-commerce and luxury retail. I love merging creativity, using tools like Canva and AI, with data-driven strategies using Google Analytics and SEMrush to drive real growth. I enjoy spearheading digital strategies that enhance brand engagement, boost organic traffic, and create viral content. I’m passionate about leveraging both online and offline marketing channels to build seamless brand identities.…I am a digital marketing specialist with over six years of experience in e-commerce and luxury retail. I love merging creativity, using tools like Canva and AI, with data-driven strategies using Google Analytics and SEMrush to drive real growth. I enjoy spearheading digital strategies that enhance brand engagement, boost organic traffic, and create viral content. I’m passionate about leveraging both online and offline marketing channels to build seamless brand identities.

Available to hire

I am a digital marketing specialist with over six years of experience in e-commerce and luxury retail. I love merging creativity, using tools like Canva and AI, with data-driven strategies using Google Analytics and SEMrush to drive real growth.

I enjoy spearheading digital strategies that enhance brand engagement, boost organic traffic, and create viral content. I’m passionate about leveraging both online and offline marketing channels to build seamless brand identities.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Chinese

Intermediate

Work Experience

Marketing Manager at The Avenue Select Real Estate

June 30, 2024 - July 24, 2025

Spearheaded digital strategy, increasing Instagram engagement by 30% through generative AI. Achieved organic Instagram growth of +342 followers per month compared to previous average of +150. Created viral content with one post reaching 43,100 impressions and 1,318 interactions. Redesigned visual identity for premium properties, boosting story engagement by 25%. Oversaw SEO/SEM and Google Ads/Meta Ads campaigns resulting in a 40% increase in organic traffic. Developed Mailchimp automations with a 22% open rate. Produced monthly Google Analytics reports to optimize budget allocation and ROI. Integrated offline and online marketing campaigns to maintain consistent brand identity.

Marketing Manager at EcoRiche Cosmetics

September 30, 2020 - July 24, 2025

Led digital strategy overseeing SEO/SEM and Google Ads/Meta Ads campaigns achieving a 40% increase in organic traffic. Created automated email marketing campaigns using Mailchimp, reaching a 22% open rate versus the 18% industry average. Produced monthly data analysis reports via Google Analytics to improve budget allocation and ROI. Orchestrated omnichannel marketing efforts, combining offline visual merchandising and online social media strategies with consistent brand integration.