Available to hire
I am a Digital Marketing Specialist with over 7 years of experience creating and executing integrated marketing campaigns that drive measurable growth. I’m passionate about SEO, SEM, Google Ads, and social media marketing, and I thrive on using analytics to optimize campaigns and maximize ROI.
I have a strong background in both B2B and B2C marketing, working in industries like oil & gas, e-commerce, and technology. I enjoy collaborating with teams to generate leads and develop content strategies that align digital marketing efforts with broader business goals.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Language
English
Fluent
Malayalam
Advanced
Hindi
Intermediate
Work Experience
Senior Digital Marketing Specialist at Canter Fluid Power and SAAB Energy Solutions (GCC)
July 1, 2023 - PresentPlanned and executed paid campaigns on Google Ads and LinkedIn Ads with 4x ROI. Increased organic traffic by 60% YoY through strategic SEO improvements. Managed company’s social media presence across LinkedIn, Instagram, and Facebook. Collaborated with the sales team to generate qualified B2B leads. Introduced email marketing automation using Mailchimp and HubSpot. Produced performance reports using Google Analytics and Search Console. Boosted website conversions by 45% via landing page optimization. Developed monthly content calendars for product-based campaigns. Coordinated marketing efforts for trade shows and conferences including ADIPEC, SABIC, IPTC, and Oman Petroleum & Energy Show. Planned and managed promotional activities to maximize impact at key energy, oil & gas, and petrochemical sector exhibitions.
Digital Marketing Executive (Trainer) at Digimark Academy, India
January 1, 2023 - July 24, 2025Handled end-to-end SEO & Google Ads for software and IT service clients. Delivered in-person and online training sessions on SEO, SEM, Google Ads, Facebook Ads, email marketing, and content strategy. Designed training modules, quizzes, and practical assignments aligned with industry trends. Increased website rankings for high-volume keywords in competitive niches. Implemented on-page and off-page SEO strategies including backlink building. Scheduled and posted content on Facebook, Instagram, and Twitter for clients in various sectors. Assisted in monthly reporting, KPIs, and audience segmentation for client campaigns.
Digital Marketing Executive at Techrish
December 31, 2021 - July 24, 2025Created and scheduled content for social media, growing brand following by 300%. Supported SEO content strategy, increasing blog traffic by 45%. Assisted with client reporting, campaign tracking, and website performance audits. Launched and managed email campaigns via Mailchimp and GetResponse.
Digital Marketing Executive at Gilead Digital
January 1, 2020 - July 24, 2025Managed SEO strategy and improved keyword rankings, placing 30+ keywords on Page 1 of Google. Led PPC campaigns on Google and Facebook Ads, achieving a 4.5x ROAS. Collaborated with design and sales teams to optimize landing pages and sales funnels.
SEO Manager at Active Fitness (GCC)
April 1, 2023 - July 24, 2025Researched and implemented content recommendations for organic SEO success. Developed link building strategies to improve SEO positions for targeted keywords. Analyzed and recommended website architecture changes. Performed ongoing keyword research including discovery and expansion of keyword opportunities. Executed tests, collected and analyzed data and results, identified trends and insights to achieve maximum ROI in paid search campaigns.
Senior Digital Marketing Specialist at Canter Fluid Power and SAAB Energy Solutions (GCC)
July 1, 2023 - PresentPlanned and executed paid campaigns on Google Ads and LinkedIn Ads with 4x ROI. Increased organic traffic by 60% YoY through strategic SEO improvements. Managed company's social media presence across LinkedIn, Instagram, and Facebook. Collaborated with the sales team to generate qualified B2B leads. Introduced email marketing automation using Mailchimp and HubSpot. Produced performance reports using Google Analytics and Search Console. Boosted website conversions by 45% via landing page optimization. Developed monthly content calendars for product-based campaigns. Coordinated marketing efforts for trade shows and conferences, including ADIPEC, SABIC, IPTC, and Oman Petroleum & Energy Show. Planned and managed promotional activities to maximize impact at key energy, oil & gas, and petrochemical sector exhibitions.
Digital Marketing Executive (Trainer) at Digimark Academy, India
January 1, 2023 - July 31, 2025Handled end-to-end SEO & Google Ads for software and IT service clients. Delivered in-person and online training sessions to over 50 students on topics including SEO, SEM, Google Ads, Facebook Ads, email marketing, and content strategy. Designed training modules, quizzes, and practical assignments aligned with industry trends. Increased website rankings for high-volume keywords in competitive niches. Implemented on-page and off-page SEO strategies including backlink building. Scheduled and posted content on Facebook, Instagram, and Twitter for clients in various sectors. Assisted in monthly reporting, KPIs, and audience segmentation for client campaigns.
Digital Marketing Executive at Techrish
December 31, 2021 - July 31, 2025Created and scheduled content for social media, growing brand following by 300%. Supported SEO content strategy, increasing blog traffic by 45%. Assisted with client reporting, campaign tracking, and website performance audits. Launched and managed email campaigns via Mailchimp and GetResponse.
Digital Marketing Executive at Gilead Digital
January 1, 2020 - July 31, 2025Managed SEO strategy and improved keyword rankings, placing 30+ keywords on Page 1 of Google. Led PPC campaigns on Google and Facebook Ads, achieving a 4.5x ROAS. Collaborated with design and sales teams to optimize landing pages and sales funnels.
SEO Manager at Active Fitness
April 1, 2023 - July 31, 2025Researched and implemented content recommendations for organic SEO success. Developed link building strategies to improve SEO positions for targeted keywords; analyzed and recommended website architecture changes. Performed ongoing keyword research including discovery and expansion of keyword opportunities. Executed tests, collected and analyzed data and results, identified trends and insights to achieve maximum ROI in paid search campaigns.
Education
Master of Computer Application at Bharathiar University - CMS College of Science and Commerce Coimbatore
January 1, 2018 - December 31, 2018Master of Computer Application at Bharathiar University - CMS College of Science and Commerce Coimbatore
January 1, 2018 - December 31, 2018Qualifications
Google Digital Garage
January 11, 2030 - July 24, 2025ASP .NET
January 11, 2030 - July 24, 2025Big Data
January 11, 2030 - July 24, 2025Google Digital Garage
January 11, 2030 - July 31, 2025ASP .NET
January 11, 2030 - July 31, 2025Big Data
January 11, 2030 - July 31, 2025Industry Experience
Energy & Utilities, Retail, Software & Internet, Professional Services, Consumer Goods
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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