Doney Baby
I am a Digital Marketing Specialist with over 7 years of experience creating and executing integrated marketing campaigns that drive measurable growth.
About
I am a Digital Marketing Specialist with over 7 years of experience creating and executing integrated marketing campaigns that drive measurable growth. I’m passionate about SEO, SEM, Google Ads, and social media marketing, and I thrive on using analytics to optimize campaigns and maximize ROI.
I have a strong background in both B2B and B2C marketing, working in industries like oil & gas, e-commerce, and technology. I enjoy collaborating with teams to generate leads and develop content strategies that align digital marketing efforts with broader business goals.
- 6 years' experience
- Joined July 2025
Skills· 14
Languages
- EnglishFluent
- MalayalamAdvanced
- HindiIntermediate
Industry experience
- Energy & Utilities
- Retail
- Software & Internet
- Professional Services
- Consumer Goods
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Work experience· 10 roles
Planned and executed paid campaigns on Google Ads and LinkedIn Ads with 4x ROI. Increased organic traffic by 60% YoY through strategic SEO improvements. Managed company's social media presence across LinkedIn, Instagram, and Facebook. Collaborated with the sales team to generate qualified B2B leads. Introduced email marketing automation using Mailchimp and HubSpot. Produced performance reports using Google Analytics and Search Console. Boosted website conversions by 45% via landing page optimization. Developed monthly content calendars for product-based campaigns. Coordinated marketing efforts for trade shows and conferences, including ADIPEC, SABIC, IPTC, and Oman Petroleum & Energy Show. Planned and managed promotional activities to maximize impact at key energy, oil & gas, and petrochemical sector exhibitions.
Planned and executed paid campaigns on Google Ads and LinkedIn Ads with 4x ROI. Increased organic traffic by 60% YoY through strategic SEO improvements. Managed company’s social media presence across LinkedIn, Instagram, and Facebook. Collaborated with the sales team to generate qualified B2B leads. Introduced email marketing automation using Mailchimp and HubSpot. Produced performance reports using Google Analytics and Search Console. Boosted website conversions by 45% via landing page optimization. Developed monthly content calendars for product-based campaigns. Coordinated marketing efforts for trade shows and conferences including ADIPEC, SABIC, IPTC, and Oman Petroleum & Energy Show. Planned and managed promotional activities to maximize impact at key energy, oil & gas, and petrochemical sector exhibitions.
Researched and implemented content recommendations for organic SEO success. Developed link building strategies to improve SEO positions for targeted keywords; analyzed and recommended website architecture changes. Performed ongoing keyword research including discovery and expansion of keyword opportunities. Executed tests, collected and analyzed data and results, identified trends and insights to achieve maximum ROI in paid search campaigns.
Education
Certifications and awards· 6
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