Dynamic and results-driven marketing professional with over a decade of experience in creating high-impact campaigns across both digital and traditional channels. Skilled in driving growth through major social media platforms like Meta, Instagram, Google, TikTok, and LinkedIn. Adept at leveraging data to optimize performance and deliver measurable ROI. A proactive lifelong learner with a passion for emerging technologies, I hold certifications in Generative and Agentic AI, which I am currently integrating into marketing strategies to revolutionize customer engagement and campaign performance. With a focus on automation, predictive analytics, and hyper-personalization, I am pioneering next-generation marketing solutions that optimize efficiency, enhance creativity, and future-proof brand growth.

Dynamic and results-driven marketing professional with over a decade of experience in creating high-impact campaigns across both digital and traditional channels. Skilled in driving growth through major social media platforms like Meta, Instagram, Google, TikTok, and LinkedIn. Adept at leveraging data to optimize performance and deliver measurable ROI. A proactive lifelong learner with a passion for emerging technologies, I hold certifications in Generative and Agentic AI, which I am currently integrating into marketing strategies to revolutionize customer engagement and campaign performance. With a focus on automation, predictive analytics, and hyper-personalization, I am pioneering next-generation marketing solutions that optimize efficiency, enhance creativity, and future-proof brand growth.

Available to hire

Dynamic and results-driven marketing professional with over a decade of experience in creating high-impact campaigns across both digital and traditional channels. Skilled in driving growth through major social media platforms like Meta, Instagram, Google, TikTok, and LinkedIn. Adept at leveraging data to optimize performance and deliver measurable ROI.

A proactive lifelong learner with a passion for emerging technologies, I hold certifications in Generative and Agentic AI, which I am currently integrating into marketing strategies to revolutionize customer engagement and campaign performance. With a focus on automation, predictive analytics, and hyper-personalization, I am pioneering next-generation marketing solutions that optimize efficiency, enhance creativity, and future-proof brand growth.

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Language

English
Fluent

Work Experience

Senior Digital Marketing Strategist at UniHawk Education & Training, UAE
April 1, 2025 - Present
Drive lead generation efforts across GCC, using social media (Meta, Google Search, TikTok, LinkedIn), Digital, & Email marketing channels. Oversee campaign performance measurement and conduct A/B tests with target audience and campaign creatives to optimize Marketing ROI. Establish marketing operations, create social calendars, UI/UX & CRM enhancements, and remarketing strategies. Share strategic guidance and insights with management about ongoing engagements, potential opportunities, and improvement areas.
Senior Analytics Manager at TTEC Digital, UAE
January 31, 2025 - July 24, 2025
Drive incremental revenue for General Motors’ e-commerce business through A/B and multivariate testing methods. Grow customer loyalty and GM Credit Card adoption through social media and email marketing. Design data models (Next Best Action, Propensity to Buy, RFM), supporting marketing plans and investments across marketing channels. Study automobile/EV market trends, customer buying behavior, and market conditions to stay ahead of competitors.
Performance Marketing Manager at Initiative Media, Canada
April 30, 2022 - July 24, 2025
Lead initiative to build Media-Mix-Model and attribution analysis to determine optimum media spend. Develop automated dashboards, reports and scorecards for the executive team and extended clients. Manage relationships with technology partners & vendors for sourcing data and maintaining business continuity. Document marketing operations, measurement frameworks, KPI development and reporting inputs.
Marketing Analytics Manager at Costco Wholesale, Canada
October 31, 2021 - July 24, 2025
Acquired new customers through Paid Search (Google, Bing), reducing CPA by 70% in 8 months compared to traditional marketing channels. Collaborated with Canada Post to improve member data, saving $2M CAD in topline revenue. Led Customer Lifetime Value (CLV) & Net Promoter Score (NPS) initiatives to predict campaign effectiveness and revenue generation. Conducted data audits, shopper profiling, and target audience selection to ensure high data quality in the CRM system.
Senior Marketing Analyst at Autoloans Solutions, Canada
February 28, 2019 - July 24, 2025
Marketing Analytics Manager at IBM, India
May 31, 2018 - July 24, 2025
Business Development Manager at Progressive Infotech, India
June 30, 2012 - July 24, 2025
Technical Associate at Bank of America, India
April 30, 2008 - July 24, 2025
Software Engineer at Posterity Technologies, India
April 30, 2007 - July 24, 2025
Software Developer at KLG Systel, India
August 31, 2006 - July 24, 2025

Education

Master of Business Administration at ICFAI University, India
April 1, 2008 - January 31, 2010
Marketing
B.E. at Shivaji University, India
September 1, 2001 - April 30, 2005
Certificate in Digital Analytics at Algonquin College of Arta
January 1, 2021 - December 31, 2022

Qualifications

Agentic AI Certification
January 11, 2030 - July 27, 2025

Industry Experience

Education, Retail, Financial Services, Transportation & Logistics, Professional Services, Consumer Goods, Media & Entertainment, Software & Internet