Hi, I'm Michela Fruet, a graphic designer based in Vigolo Vattaro, Italy. I create brand identities, packaging and visual design for online and offline media, with a focus on cohesive visuals and storytelling. I work with clients across industries, delivering designs for social media, print, and packaging, as well as photography and postproduction, data visualization, and more. In my freelance practice since 2018, I collaborate with organizations like Trentino Sviluppo, Trentino Film Commission, Generali Assicurazioni, and several local brands, turning ideas into polished visuals. I enjoy exploring new tools and techniques, and I love turning complex briefs into clear, compelling visuals.…

Michela Fruet

Hi, I'm Michela Fruet, a graphic designer based in Vigolo Vattaro, Italy. I create brand identities, packaging and visual design for online and offline media, with a focus on cohesive visuals and storytelling. I work with clients across industries, delivering designs for social media, print, and packaging, as well as photography and postproduction, data visualization, and more. In my freelance practice since 2018, I collaborate with organizations like Trentino Sviluppo, Trentino Film Commission, Generali Assicurazioni, and several local brands, turning ideas into polished visuals. I enjoy exploring new tools and techniques, and I love turning complex briefs into clear, compelling visuals.…

Available to hire

Hi, I’m Michela Fruet, a graphic designer based in Vigolo Vattaro, Italy. I create brand identities, packaging and visual design for online and offline media, with a focus on cohesive visuals and storytelling. I work with clients across industries, delivering designs for social media, print, and packaging, as well as photography and postproduction, data visualization, and more.

In my freelance practice since 2018, I collaborate with organizations like Trentino Sviluppo, Trentino Film Commission, Generali Assicurazioni, and several local brands, turning ideas into polished visuals. I enjoy exploring new tools and techniques, and I love turning complex briefs into clear, compelling visuals.

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Language

Italian
Fluent
English
Advanced
Spanish; Castilian
Beginner

Work Experience

Graphic Designer Specialist at Mercati S.r.l. - WD Lifestyle
April 30, 2022 - July 24, 2025
Designed corporate catalogs and layouts, created graphics for packaging and visual merchandising. Developed promotional graphics for trade shows and meetings, maintained corporate social media and website graphic content, and handled still life and ambient product photography including postproduction work.
Graphic Designer Junior at Rothoblass S.r.l.
April 30, 2018 - July 24, 2025
Worked on corporate catalog design and layout, packaging design, visual merchandising graphics, promotional event materials, corporate social media and website graphics.
Graphic Designer specialist freelance at Trentino Sviluppo
October 1, 2023 - March 31, 2026
→ Brand Identity → Packaging design → Logo design → Visual design - online & offline → Graphic design for social media-post, carousel, ADV, reels → Fotografia & postproduction → Data visualization
Graphic Designer (Freelance) at Self-employed / Freelance
January 1, 2018 - Present
Brand identity, packaging, logo design, visual design for online/offline media, social media design (posts, carousel, ads, reels), photography and postproduction, data visualization for various clients.
Graphic Designer Specialist at MERCATI S.R.L. - WD LIFESTYLE
November 1, 2019 - April 1, 2022
Corporate catalog design and layout; packaging visuals; visual merchandising; promotional events graphics; corporate social media graphics; website visuals; product photography & postproduction.
Graphic Designer Junior at Rothoblass S.R.L.
October 1, 2017 - April 1, 2018
Corporate catalog design and layout; packaging visuals; visual merchandising; promotional events graphics; corporate social media graphics; website graphics.

Education

Bachelor's Degree at Accademia di Belle Arti di Venezia
January 1, 2014 - December 31, 2017
High School Diploma at Istituto d’arte A.Vittoria di Trento
January 1, 2013 - December 31, 2013
Bachelor Degree at Accademia di Belle Arti di Venezia
September 1, 2013 - July 1, 2017
Nuove Tecnologie per l'Arte - indirizzo graphic design
High School Diploma at Istituto d’arte A.Vittoria di Trento
January 1, 2013 - January 1, 2013
Web Marketing Course at Impact HUB Trento - Corsi Trento
January 1, 2019 - January 1, 2019
Bachelor’s Degree in New Technology of Art at Accademia di Belle Arti di Venezia
January 1, 2017 - December 31, 2017
Executive Master in Data Visualization at Polidesign - Politecnico di Milano
January 1, 2025 - February 11, 2026

Qualifications

Web Marketing Course
January 1, 2019 - December 31, 2019
110 cum laude - New Technology of Art
January 1, 2017 - December 31, 2017

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Professional Services, Other, Software & Internet, Education
    paper No profit - Alla Riscoperta di Trento

    An illustrated and interactive guide, created as part of an active citizenship program with a group of people with mild cognitive impairments, to describe Trento in an accessible, human, and engaging way. I was responsible for the artistic direction, layout, and illustrations, overseeing the visual identity, graphic structure,
    and coordination of the entire publishing project. The guide is available for purchase at

    paper Lentestorie - brochure and presentation design

    Francesca Castellan, aka @lentestorie, is a photographer specializing in family photography, accompanying
    families from pregnancy to the early years of llife. She also does wedding photography. Her keen eye captures images through the lens that remain indelibly etched in her clients’ memories. I created brochures for each of Francesca’s services.

    paper Delizies - packaging design

    Delizies is a Trentino food store in Moena. Its strong visual identity, dominated by burgundy and warm tones, is its distinctive feature. For Delizies, I created the packaging graphics for studel, reproducing a geometric
    pattern found in the logo.