Daniel Havranek
I'm a hands-on, results-driven marketer with an entrepreneurial mindset who fosters collaborative, energized teams as a foundation for long-term success.
About
I’m a hands-on, results-driven marketer with an entrepreneurial mindset who fosters collaborative, energized teams as a foundation for long-term success. I bring extensive experience across both agency and in-house marketing, striking the right tone and choosing the most effective channels to engage target audiences with impact and creativity.
- 9 years' experience
- Joined July 2025
Skills· 21
Languages
- GermanFluent
- EnglishAdvanced
- FrenchAdvanced
- Spanish; CastilianIntermediate
Industry experience
- Financial Services
- Professional Services
- Media & Entertainment
- Real Estate & Construction
- Travel & Hospitality
- Retail
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Work experience· 10 roles
Managed marketing activities in Switzerland for Coople, leading the marketing team, freelancers, and agencies. Developed short- and long-term campaigns for B2C and B2B acquisition and retention, including social media, email marketing, customer communication, and outbound customer acquisition. Built partnerships and collaborations with professional and industry associations.
Lead nationwide brand campaign including creative concept combining TV, OOH and digital channels. Customer lifecycle communication strategies to boost engagement and retention.
Directed strategic B2C and B2B marketing efforts across all business areas, overseeing digital and offline campaigns, direct and dialog marketing. Led internal agency team and external vendors, managed branding strategies, national branding campaigns including TV, billboards, public screens, and online channels. Led event marketing and employer branding programs, including team leadership for social media, email marketing, and customer communication.
Education· 9
Certifications and awards· 9
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