Lara de Oliveira Azevedo

Available to hire

Hi, I'm Lara de Oliveira Azevedo, a Senior Marketing Director and Strategist with over 8 years of experience helping companies grow through innovative marketing, branding, and digital transformation.

About

Hi, I’m Lara de Oliveira Azevedo, a Senior Marketing Director and Strategist with over 8 years of experience helping companies grow through innovative marketing, branding, and digital transformation. I specialize in transforming inactive leads into active clients and love leading multidisciplinary teams to create authentic connections with audiences using insights from neuroscience and consumer behavior.

I’m passionate about driving measurable results through strategic planning, data analysis, and maximizing marketing ROI. Whether it’s leading teams, managing large-scale campaigns, or developing compelling brand stories, I approach every challenge with creativity and a customer-centric mindset.

  • 6 years' experience
  • Joined July 2025

Industry experience

  • Professional Services
  • Consumer Goods
  • Wholesale & Distribution
  • Education
  • Retail
  • Media & Entertainment
  • Travel & Hospitality
  • Manufacturing
  • Healthcare
  • Software & Internet

Work experience· 100 roles

Executive Director & Lead Strategist · Libertè Brand, Freelance Project, Brazil and InternationalJun 2025 – Jul 2025 · 2 mos

Founded and lead a disruptive marketing consultancy, driving strategic innovation and excellence for over 10 large-scale clients, redefining originality standards in the market. Managed daily operations and ensured the delivery of customized marketing solutions that consistently exceeded client expectations. Cultivated a culture of creativity and innovation, challenging conventional approaches to deliver exceptional value and position the company as a market leader in strategic niches. Developed and maintained strong client relationships, resulting in recurring business and an estimated 25% increase in referrals. Led the development and execution of high-impact campaigns that generated brand recognition and expanded presence beyond the home state.

Chief Executive Editor · Boulder Media, EuropeJun 2025 – Present · 1 yr 6 mos

Lead outbound sales and strategic partnerships for Europe Connected, a B2B TV program aired across RTL7, RTLZ, Videoland.nl, and Euconvi.eu. Pitched and closed deals with C-level executives in Europe, managing the full sales cycle. Provided EU-compliant storytelling strategy aligned with brand positioning goals. Coordinated with production teams across multiple countries. Helped clients build reputation and visibility through non-promotional editorial media.

Executive Director & Lead Strategist · Libertè Brand, Freelance Project, Brazil and InternationalJun 2025 – Jul 2025 · 2 mos

Founded and led a disruptive marketing consultancy, driving strategic innovation and excellence for over 10 large-scale clients, redefining originality standards in the market. Managed daily operations and ensured the delivery of customized marketing solutions that consistently exceeded client expectations. Cultivated a culture of creativity and innovation, challenging conventional approaches to deliver exceptional value and position the company as a market leader in strategic niches. Developed and maintained strong client relationships, resulting in recurring business and an estimated 25% increase in referrals. Led the development and execution of high-impact campaigns that generated brand recognition and expanded presence beyond the home state.

Chief Executive Editor · Boulder Media, EuropeJun 2025 – Present · 1 yr 6 mos
Marketing Director · Kamell Comércio Global, Vila Velha, ESMar 2025 – Jul 2025 · 5 mos
Marketing Director · Kamell Comércio Global, Vila Velha, ESMar 2025 – Jul 2025 · 5 mos
Director Marketing Communications · Kamell Comércio GlobalMar 2025 – Jul 2025 · 5 mos
Director Marketing Communications · Kamell Comércio GlobalMar 2025 – Jul 2025 · 5 mos

Education· 8

Bachelor's Degree · Faculdade Estácio de Sá de Vila Velha2013 – 2017
Bachelor's Degree · Faculdade Estácio de Sá de Vila Velha, Brazil2010 – 2014
Bachelor's Degree · Faculdade Estácio de Sá de Vila Velha2010 – 2014
Bachelor's Degree · Faculdade Estácio de Sá de Vila Velha2015 – 2019

Certifications and awards· 30

Web Content Production2020
Inbound Marketing2020
Outbound Marketing and Sales2020
Web Content Review2020

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