Available to hire
Hi, I’m Lara de Oliveira Azevedo, a Senior Marketing Director and Strategist with over 8 years of experience helping companies grow through innovative marketing, branding, and digital transformation. I specialize in transforming inactive leads into active clients and love leading multidisciplinary teams to create authentic connections with audiences using insights from neuroscience and consumer behavior.
I’m passionate about driving measurable results through strategic planning, data analysis, and maximizing marketing ROI. Whether it’s leading teams, managing large-scale campaigns, or developing compelling brand stories, I approach every challenge with creativity and a customer-centric mindset.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Portuguese
Fluent
English
Advanced
Spanish; Castilian
Beginner
Work Experience
Executive Director & Lead Strategist at Libertè Brand, Freelance Project
April 1, 2024 - PresentFounded and lead a disruptive marketing consultancy providing strategic innovation and excellence for over 10 large-scale clients. Managed daily operations ensuring customized marketing solutions exceeding client expectations. Cultivated a culture of creativity and innovation, delivering exceptional value and positioning the company as a market leader in strategic niches. Developed strong client relationships, resulting in recurring business and a 25% increase in referrals. Led high-impact campaigns generating brand recognition and expanded presence beyond the home state.
Marketing Director at Kamell Comércio Global
March 31, 2025 - July 24, 2025Led brand and visual identity restructuring and executed promotional campaigns boosting brand visibility and positioning in a competitive sector. Orchestrated strategic events including a B2B technical training with 100% participant approval and generated R$ 300,000 in immediate purchase orders. Managed stands at global nautical fairs, tripling social media views with significant sales return. Developed strategic marketing plans aligned with business objectives and coordinated large-scale product launches and digital initiatives. Managed a multidisciplinary team and maximized marketing ROI through strategic budget allocation.
Marketing Manager at Elo E-health & Elo Education
August 31, 2024 - July 24, 2025Planned and executed marketing strategies and content creation for e-health and education platforms, optimizing the student acquisition funnel and increasing audience engagement by 15%. Led enrollment campaigns exceeding targets by 30%, achieving 100% class occupancy. Reduced Cost Per Acquisition by over 35%, generating a campaign ROI more than four times the investment. Conducted results analysis to refine marketing approaches, increasing conversions by 10%. Managed a junior team ensuring brand consistency and effective campaign execution.
Social Media Manager at WeTrade
October 31, 2023 - July 24, 2025Developed and implemented high-impact social media strategies boosting brand visibility and audience engagement by 78%. Created engaging content increasing online community growth by about 20%. Managed and optimized campaigns through continuous performance analysis, improving effectiveness by 15%.
Marketing Director at Grupo Bartet
August 31, 2023 - July 24, 2025Managed monthly paid campaigns contributing to high average ticket and R$ 500,000 in monthly sales aligned with the sales team. Contributed to 360° Women's Day Campaign that increased qualified traffic by 41% post-campaign. Planned and executed advertising and promotional campaigns across social and print media, generating an 18% increase in brand reach. Supervised a junior team and monitored metrics for continuous optimization.
Social Media Manager at Leaf
March 31, 2023 - July 24, 2025Coordinated a team of 5 Social Media Specialists and managed 6 major clients ensuring excellent execution of social media strategies. Developed and implemented content strategies elevating brand presence and driving 15% engagement increase. Analyzed performance data to optimize strategies, improving engagement and visibility.
Founder & Strategist at ELT
January 31, 2022 - July 24, 2025Founded and led an advertising agency focused on 360° marketing, managing client acquisition, finances, and achieving 100% retention. Mentored a team of 8 professionals fostering collaboration and high performance. Directed strategic campaign planning for notable clients across Brazil. Collaborated on positioning a large wine distributor and expanding into new business segments, managing website creation and launch events. Optimized workflows improving operational efficiency by 25%.
Advertising Account Executive at Dellossi
August 31, 2020 - July 24, 2025Served as the primary communication link between agency and client, coordinating planning and creative departments. Ensured campaign alignment with client goals and adherence to deadlines, maintaining excellent client satisfaction and loyalty.
Graphic Designer and Strategic Planner (Freelancer) at Sthorm.io
October 31, 2021 - July 24, 2025Produced high-quality visual communication designs enhancing brand perception and engagement. Planned posts and optimized editorial calendar ensuring brand consistency. Collaborated closely to develop visual communication and online presence growth.
Marketing Operations Director at CYB3R Security Operations
August 31, 2021 - July 24, 2025Managed strategic marketing campaigns and restructured brand identity to strengthen market presence. Led social media management, content production, and growth strategies improving channel performance. Coordinated video creation, results measurement, and analytics for optimization.
Graphic Designer (Freelancer) at Sthorm.io
August 31, 2020 - July 24, 2025Developed visual communication graphics and planned posts maintaining brand consistency and alignment. Contributed creative visual assets to enhance campaigns and client engagement.
Social Media and Marketing Manager at MagraSS
May 31, 2020 - July 24, 2025Managed all company social media, creating content strategies that increased engagement by 20%. Implemented re-engagement strategies for dormant leads with a 30% success rate. Executed high-performance campaigns including Google Ads and Facebook Ads boosting traffic, conversions, and ROI. Planned and executed events and campaigns elevating brand visibility and community engagement. Managed a junior team ensuring initiative execution and business alignment.
Executive Director & Lead Strategist at Libertè Brand, Freelance Project
April 1, 2024 - PresentFounded and lead a disruptive marketing consultancy, driving strategic innovation and excellence for over 10 large-scale clients, redefining originality standards in the market. Managed daily operations and ensured the delivery of customized marketing solutions that consistently exceeded client expectations. Cultivated a culture of creativity and innovation, challenging conventional approaches to deliver exceptional value and position the company as a market leader in strategic niches. Developed and maintained strong client relationships, resulting in recurring business and an estimated 25% increase in referrals. Led the development and execution of high-impact campaigns that generated brand recognition and expanded presence beyond the home state.
Marketing Director at Kamell Comércio Global
March 31, 2025 - July 24, 2025Led the complete brand and visual identity restructuring, and the planning and execution of promotional campaigns that boosted brand visibility and market positioning in a competitive sector. Orchestrated the organization of multiple strategic events, including a B2B technical training for mechanics that achieved 100% participant approval and generated 3 immediate purchase orders (R$ 300,000). Responsible for organizing and managing stands at global nautical fairs (e.g., São Paulo Boat Show), tripling social media views and generating significant return in sales and exposure. Developed and implemented strategic marketing plans aligned with business objectives, coordinating large-scale product launches and digital initiatives. Managed a multidisciplinary team (Junior and Mid-level), fostering collaboration and the delivery of exceptional results across all marketing initiatives. Maximized marketing ROI through strategic budget allocation, consistently exceeding established KPIs.
Marketing Manager at Elo E-health & Elo Education
August 31, 2024 - July 24, 2025Planned and executed marketing strategies and content creation for e-health and education platforms, optimizing the student acquisition funnel and increasing audience engagement by 15%. Led the enrollment campaign for new high-value classes, selling out classes in less than 50 days and exceeding targets by 30% ahead of schedule, achieving 100% occupancy across all three offerings. Reduced Cost Per Acquisition (CPA) by over 35% compared to the previous campaign, generating campaign ROI more than 4x the media and production investment. Conducted results analysis and metric tracking, utilizing insights to refine marketing approaches and drive a 10% increase in conversions. Managed a Junior team, ensuring brand consistency and effective campaign execution across both fronts of the company's operations.
Social Media Manager at WeTrade
October 31, 2023 - July 24, 2025Developed and implemented high-impact social media strategies, boosting brand visibility and audience engagement by 78%. Created engaging and visually appealing content that resonated with the target audience, increasing interactions and online community growth by approximately 20%. Managed and optimized campaigns through continuous performance analysis, resulting in 15% improvements in overall effectiveness.
Marketing Director at Grupo Bartet
August 31, 2023 - July 24, 2025Managed over R$ 30,000 in monthly paid campaigns, contributing to a high average ticket and resulting in an average of R$ 500,000 in monthly sales in alignment with the sales team. Contributed to the implementation of marketing strategies, focusing on the 360° Women's Day Campaign, which resulted in a 41% increase in qualified traffic to the store and service channels in the 5 days following the action. Planned and executed advertising and promotional campaigns across various media (social, print), generating an 18% increase in brand reach. Supervised a Junior team of 4 people, monitoring metrics and evaluating the success of initiatives for continuous optimization.
Social Media Manager at Leaf
March 31, 2023 - July 24, 2025Coordinated a team of 5 Social Media Specialists (Junior and Mid-level) and managed a portfolio of 6 of the company's largest clients, ensuring excellence in the execution of social media strategies. Developed and implemented content strategies and social media management, elevating brand presence and driving engagement by 15%. Analyzed performance data to optimize content strategies, resulting in continuous improvements in engagement metrics and online visibility.
Founder & Strategist at ELT
January 31, 2022 - July 24, 2025Founded and led an Advertising and Propaganda agency focused on 360° Marketing, managing all client acquisition and company finances, with 100% retention. Managed and mentored a team of 8 professionals (Junior and Mid-level), fostering a collaborative and high-performance environment. Responsible for strategic direction, process design, and campaign planning for renowned clients across Brazil and from various sectors. Collaborated on positioning a company as one of the largest wine distributors in Rio de Janeiro in 2 years, expanding into new business segments (travel and coffee), building the website from scratch, and orchestrating various launch and branding events. Optimized workflows and processes, resulting in an estimated 25% increase in operational efficiency and the agency's delivery capacity.
Advertising Account Executive at Dellossi
August 31, 2020 - July 24, 2025Responsible for maintaining all communication between the agency and the client, acting as a central point for capturing ideas, demands, and commercial deadlines. Coordinated communication with the planning and creative departments, ensuring adherence to deadlines and the execution of internal and external campaigns aligned with client objectives. Ensured excellent service and client loyalty through proactive and effective communication.
Graphic Designer and Strategic Planner (Freelancer) at Sthorm.io
October 31, 2021 - July 24, 2025Developed and delivered high-quality visual communication graphic projects, optimizing brand perception and audience engagement. Planned posts for all company projects, ensuring brand consistency and editorial calendar optimization. Actively contributed to the visual communication strategy and online growth by collaborating onsite at the company.
Marketing Operations Director at CYB3R Security Operations
August 31, 2021 - July 24, 2025Executed strategic management and operationalization of marketing campaigns, focusing on restructuring brand identity to strengthen market presence. Managed and operated the company's social media, producing strategic content and developing growth strategies that increased channel performance. Coordinated creation of institutional and instructional videos, and measured and analyzed digital channel results for continuous optimization.
Graphic Designer (Freelancer) at Sthorm.io
August 31, 2020 - July 24, 2025Developed visual communication graphic projects and planned posts for company projects. Ensured brand consistency and alignment with the company's identity and message across all visual materials, optimizing marketing communication. Contributed to creative visual assets that enhanced campaigns and client engagement.
Social Media and Marketing Manager at MagraSS
May 31, 2020 - July 24, 2025Administered all company social media, developing content strategies and posts that increased engagement by 20%. Implemented re-engagement strategies for dormant leads, achieving a 30% success rate in client return. Created and executed high-performance marketing campaigns, including Google Ads and Facebook Ads, boosting traffic, conversions, and ROI. Planned and executed internal and external events and campaigns, elevating brand visibility and community engagement. Managed a Junior team, ensuring flawless execution and alignment with business objectives.
Executive Director & Lead Strategist at Libertè Brand, Freelance Project
April 1, 2024 - PresentFounded and lead a disruptive marketing consultancy, driving strategic innovation and excellence for over 10 large-scale clients, redefining originality standards in the market. Managed daily operations and ensured delivery of customized marketing solutions exceeding client expectations. Cultivated a culture of creativity and innovation, challenging conventional approaches to deliver exceptional value. Developed strong client relationships resulting in recurring business and a 25% increase in referrals. Led development and execution of high-impact campaigns that generated brand recognition and expanded presence beyond the home state.
Marketing Director at Kamell Comércio Global
March 31, 2025 - July 24, 2025Led brand and visual identity restructuring and promotional campaigns boosting brand visibility and market positioning in a competitive sector. Organized strategic events including a B2B technical training with 100% participant approval generating immediate purchase orders of R$ 300,000. Managed stands at global nautical fairs tripling social media views and generating sales and exposure. Developed strategic marketing plans aligned with business objectives, coordinated product launches and digital initiatives. Managed a multidisciplinary team fostering collaboration and exceptional results. Maximized marketing ROI through strategic budget allocations, exceeding KPIs.
Marketing Manager at Elo E-health & Elo Education
August 31, 2024 - July 24, 2025Planned and executed marketing strategies and content creation for e-health and education platforms, optimizing student acquisition funnel and increasing audience engagement by 15%. Led enrollment campaign for high-value classes, selling out classes ahead of schedule by 30% with 100% occupancy. Reduced Cost Per Acquisition by over 35% from previous campaigns, achieving a campaign ROI more than 4x the media investment. Conducted results analysis and metrics tracking to refine marketing approaches, boosting conversions by 10%. Managed a Junior team ensuring brand consistency and campaign execution.
Social Media Manager at WeTrade
October 31, 2023 - July 24, 2025Developed and implemented social media strategies that increased brand visibility and audience engagement by 78%. Created engaging visual content to resonate with target audiences, growing online community by 20%. Managed and optimized campaigns through ongoing performance analysis improving effectiveness by 15%.
Marketing Director at Grupo Bartet
August 31, 2023 - July 24, 2025Managed monthly paid campaigns with a budget over R$ 30,000 resulting in sales averaging R$ 500,000 monthly. Supported marketing strategies including a 360° Women's Day Campaign increasing qualified traffic by 41% within 5 days of the event. Planned advertising campaigns across social and print media boosting brand reach by 18%. Supervised a Junior marketing team, monitored metrics, and optimized initiatives for continuous improvement.
Social Media Manager at Leaf
March 31, 2023 - July 24, 2025Coordinated a team of 5 Social Media Specialists and managed 6 major clients, ensuring excellence in social media strategy execution. Developed content strategies increasing brand presence and engagement by 15%. Analyzed data to optimize content and improve visibility continuously.
Founder & Strategist at ELT
January 31, 2022 - July 24, 2025Founded and led an Advertising and Propaganda agency focused on 360° Marketing, managing all client acquisition and finances with 100% retention. Mentored 8-member team fostering collaboration and performance. Directed strategic planning and campaign management for renowned clients. Supported positioning of a wine distributor as a market leader in 2 years and expanded into new segments including travel and coffee. Improved operational efficiency by 25%.
Advertising Account Executive at Dellossi
August 31, 2020 - July 24, 2025Acted as point of contact between agency and clients, capturing ideas, demands, and deadlines. Coordinated communication between planning and creative teams ensuring timely execution of campaigns aligned with client objectives. Maintained client loyalty through proactive communication.
Graphic Designer and Strategic Planner (Freelancer) at Sthorm.io
October 31, 2021 - July 24, 2025Developed visual communication and graphic projects enhancing brand perception and audience engagement. Planned posts ensuring brand consistency and optimized editorial calendar. Collaborated in person contributing to visual communication strategy and growth.
Marketing Operations Director at CYB3R Security Operations
August 31, 2021 - July 24, 2025Managed strategic and operational marketing campaigns focusing on brand identity restructuring to strengthen market presence. Led social media management, content production and growth strategies that improved channel performance. Coordinated institutional and instructional video creation and conducted performance analysis for channel optimization.
Graphic Designer (Freelancer) at Sthorm.io
August 31, 2020 - July 24, 2025Created graphic projects for visual communication and planned posts maintaining brand consistency. Developed creative assets that enhanced marketing campaigns and customer engagement.
Social Media and Marketing Manager at MagraSS
May 31, 2020 - July 24, 2025Managed all company social media channels, created content strategies boosting engagement by 20%. Implemented re-engagement tactics that recovered 30% of dormant leads. Executed high-performance marketing campaigns via Google Ads and Facebook Ads increasing traffic, conversions and ROI. Planned and executed events and campaigns enhancing brand visibility and community involvement. Led a Junior team ensuring initiative alignment with business goals.
Executive Director & Lead Strategist at Libertè Brand, Freelance Project
April 1, 2024 - PresentFounded and lead a disruptive marketing consultancy, driving strategic innovation and excellence for over 10 large-scale clients, redefining originality standards in the market. Managed daily operations and ensured the delivery of customized marketing solutions that consistently exceeded client expectations. Cultivated a culture of creativity and innovation, challenging conventional approaches to deliver exceptional value and position the company as a market leader in strategic niches. Developed and maintained strong client relationships, resulting in recurring business and an estimated 25% increase in referrals. Led the development and execution of high-impact campaigns that generated brand recognition and expanded presence beyond the home state.
Marketing Director at Kamell Comércio Global
March 31, 2025 - July 24, 2025Led the complete brand and visual identity restructuring, and the planning and execution of promotional campaigns that boosted brand visibility and market positioning in a competitive sector. Orchestrated the organization of multiple strategic events, including a B2B technical training for mechanics that achieved 100% participant approval and generated 3 immediate purchase orders worth R$ 300,000. Responsible for organizing and managing stands at global nautical fairs, tripling social media views and generating significant return in sales and exposure. Developed and implemented strategic marketing plans aligned with business objectives, coordinating large-scale product launches and digital initiatives. Managed a multidisciplinary team, fostering collaboration and exceptional results. Maximized marketing ROI through strategic budget allocation, consistently exceeding KPIs.
Marketing Manager at Elo E-health & Elo Education
August 31, 2024 - July 24, 2025Planned and executed marketing strategies and content creation for e-health and education platforms, optimizing the student acquisition funnel and increasing audience engagement by 15%. Led the enrollment campaign for new high-value classes, selling out classes in less than 50 days and exceeding targets by 30% ahead of schedule, achieving 100% occupancy. Reduced Cost Per Acquisition (CPA) by over 35%, generating a campaign ROI more than 4x media and production investment. Conducted results analysis and metric tracking to refine marketing approaches and drive a 10% increase in conversions. Managed a Junior team ensuring brand consistency and effective campaign execution.
Social Media Manager at WeTrade
October 31, 2023 - July 24, 2025Developed and implemented high-impact social media strategies, boosting brand visibility and audience engagement by 78%. Created engaging and visually appealing content that increased interactions and online community growth by approximately 20%. Managed and optimized campaigns through continuous performance analysis, resulting in 15% improvements in overall effectiveness.
Marketing Director at Grupo Bartet
August 31, 2023 - July 24, 2025Managed over R$ 30,000 in monthly paid campaigns contributing to average monthly sales of R$ 500,000 in alignment with sales team. Implemented marketing strategies focusing on 360° Women's Day Campaign, increasing qualified store traffic by 41%. Planned and executed advertising and promotional campaigns across various media generating 18% increase in brand reach. Supervised a Junior team of 4 people monitoring metrics and optimizing initiatives.
Social Media Manager at Leaf
March 31, 2023 - July 24, 2025Coordinated a team of 5 Social Media Specialists managing a portfolio of 6 major clients, ensuring excellence in social media strategy execution. Developed and implemented content strategies and social media management elevating brand presence and engagement by 15%. Analyzed performance data to optimize content strategies resulting in continuous improvements.
Founder & Strategist at ELT
January 31, 2022 - July 24, 2025Founded and led an Advertising and Propaganda agency focused on 360° Marketing with 100% client retention. Managed and mentored a team of 8 professionals fostering high-performance. Directed strategic processes and campaigns for renowned clients across Brazil. Helped position a company as one of the largest wine distributors in Rio de Janeiro in 2 years, expanding into new segments and orchestrating successful launch and branding events. Optimized workflows increasing operational efficiency and delivery capacity by 25%.
Advertising Account Executive at Dellossi
August 31, 2020 - July 24, 2025Maintained communication between agency and client, acting as central point for ideas, demands, and deadlines. Coordinated communication with planning and creative teams ensuring campaign deadlines and alignment with client objectives. Ensured high client loyalty through proactive communication.
Graphic Designer and Strategic Planner (Freelancer) at Sthorm.io
October 31, 2021 - July 24, 2025Developed high-quality visual communication projects optimizing brand perception and engagement. Planned posts for company projects ensuring brand consistency and editorial calendar optimization. Collaborated in person contributing to visual communication strategies and growth of online presence.
Marketing Operations Director at CYB3R Security Operations
August 31, 2021 - July 24, 2025Managed and operationalized marketing campaigns focusing on brand identity restructuring strengthening market presence. Led social media management producing strategic content and growth strategies. Coordinated institutional and instructional video creation and conducted channel performance analysis for optimization.
Graphic Designer (Freelancer) at Sthorm.io
August 31, 2020 - July 24, 2025Developed visual communication graphic projects and planned posts for all company projects. Ensured brand consistency and messaging alignment across visual materials. Created creative visual assets enhancing marketing campaigns and client engagement.
Social Media and Marketing Manager at MagraSS
May 31, 2020 - July 24, 2025Managed all company social media developing content strategies increasing engagement by 20%. Implemented re-engagement strategies for dormant leads with a 30% success rate. Created and executed high-performance campaigns including Google Ads and Facebook Ads boosting traffic, conversions, and ROI. Planned and executed internal and external events enhancing brand visibility and community engagement. Managed a Junior team ensuring flawless execution aligning with business objectives.
Freelancer Project at Libertè Brand
April 1, 2024 - PresentManaged day-to-day business operations and developed strong client relationships resulting in repeat business and referrals. Founded and led Libertè Brand, driving innovation and strategic excellence to deliver personalized marketing solutions across Brazil. Pioneered a movement of freedom and originality, spearheaded successful campaigns that expanded brand reach, and nurtured a culture of creativity and innovation to deliver exceptional client value.
Director Marketing Communications at Kamell Comércio Global
March 31, 2025 - July 24, 2025Spearheaded digital and offline marketing strategies to drive qualified leads and strategic B2B partnerships in the nautical industry. Orchestrated end-to-end campaigns boosting brand visibility, optimized marketing performance through data analytics, and aligned marketing with sales for revenue growth. Directed large-scale email marketing and trade show participation, conducted market research for new opportunities, managed multi-disciplinary teams, and maximized marketing ROI through strategic budget management.
Marketing Director at Elo E-health
July 31, 2024 - July 24, 2025Led innovative marketing strategies aligned with business objectives, managed brand consistency, and directed advertising campaigns delivering measurable results in the e-health sector. Supervised marketing team, championed data-driven decisions, fostered cross-functional alignment, built industry relationships, and developed comprehensive marketing plans to drive growth.
Social Media Manager at WeTrade
October 31, 2023 - July 24, 2025Managed multiple social media platforms ensuring consistent brand messaging. Created engaging content that boosted engagement rates and visibility. Developed and implemented high-impact social media strategies while analyzing trends and optimizing campaigns. Fostered active community interactions and collaborated with teams to align social media with broader marketing goals.
Marketing Director at Grupo Bartet
August 31, 2023 - July 24, 2025Built relationships with industry professionals and developed marketing plans to promote dental services aligned with business growth. Led marketing teams in campaign planning and execution, conducted market research, optimized integrated campaigns, and ensured marketing-business goal alignment through cross-functional collaboration.
Social Media Manager at Leaf
March 31, 2023 - July 24, 2025Managed social media platforms to maintain brand voice and boost engagement. Developed and implemented social media strategies, created engaging content, and optimized campaigns based on performance data. Managed community interactions and aligned initiatives with brand objectives.
Owner at ELT (Marketing Agency)
January 31, 2022 - July 24, 2025Managed daily business operations and client relationships leading to repeat business. Founded and led a successful remote advertising and marketing agency. Handled strategic planning, client acquisition, financial management, team leadership, business expansion, workflow optimization, and campaign execution.
Graphic Designer and Community Manager at Sthorm.io
October 31, 2021 - July 24, 2025Developed creative designs for print and social media, aligning visuals with marketing goals. Planned and scheduled social media content across projects, enhanced brand consistency and audience engagement, collaborated closely with teams to align design with marketing strategies, and contributed to company growth through creative input.
Director Of Marketing Operations at CYB3R Security Operations
August 31, 2021 - July 24, 2025Launched new product lines via market research, executed high-impact marketing campaigns elevating brand presence, organized major events, managed video production and social media strategies, utilized data-driven insights to refine marketing efforts and drive growth initiatives.
Strategic Planning Analyst at Mentalize
May 31, 2021 - July 24, 2025Improved strategic decisions through market research and KPI monitoring, identified and streamlined workflows using automation, executed process optimization to boost productivity, collaborated cross-functionally to integrate redesigned processes, and drove continuous improvement initiatives.
Account Representative at Dellossi
September 30, 2020 - July 24, 2025Managed team schedules, enhanced team communication through training, led a customer service team ensuring optimal service delivery, coordinated cross-functional teams for client campaign execution, acted as primary client contact, championed client satisfaction and streamlined internal processes to boost retention and performance.
Graphic Designer at Sthorm.io
August 31, 2020 - July 24, 2025Created print and social media designs driving user engagement and online visibility. Executed graphic projects maintaining brand consistency, managed content planning, collaborated cross-functionally for cohesive content strategies, and analyzed performance to refine audience engagement.
Marketing Director at MagraSS
May 31, 2020 - July 24, 2025Built relationships with industry professionals, developed marketing plans aligned with business goals, managed and optimized social media platforms, conducted performance analysis for campaign refinement, designed creative assets, planned and executed digital ads, organized events and campaigns, and led marketing teams to align initiatives with company objectives.
Freelancer Project at Libertè Brand
April 1, 2024 - PresentManaged day-to-day business operations; developed and maintained strong client relationships resulting in repeat business; founded and led Libertè Brand, driving innovation to deliver personalized marketing solutions; pioneered a movement of freedom and originality in marketing; spearheaded successful high-impact campaigns that expanded brand reach; built a culture of creativity and innovation pushing boundaries and challenging conventions to provide exceptional client value; leveraged expertise to exceed client expectations and establish market leadership.
Director Marketing Communications at Kamell Comércio Global
March 31, 2025 - July 24, 2025Led high-impact digital and offline marketing strategies driving lead generation and B2B partnerships in the nautical industry; orchestrated promotional campaigns boosting brand visibility; optimized marketing performance through advanced analytics; collaborated with sales to align objectives, increasing leads and revenue; directed email marketing and trade show participation; conducted market research identifying expansion opportunities; managed multi-disciplinary teams ensuring campaign success; maximized ROI through strategic budget management exceeding KPIs.
Marketing Director at Elo E-health
July 31, 2024 - July 24, 2025Led execution of innovative marketing strategies aligning product promotion with business goals; conducted market research using consumer insights to optimize marketing; managed brand consistency reinforcing company position in e-health; directed end-to-end advertising with measurable results; supervised and mentored marketing team fostering collaboration; championed data-driven decision making improving campaign effectiveness; aligned marketing with sales and product teams for maximum impact; developed industry relationships and comprehensive marketing plans.
Social Media Manager at WeTrade
October 31, 2023 - July 24, 2025Managed multiple social media platforms maintaining consistent brand voice; boosted engagement via compelling content; developed social media strategies increasing visibility and audience; analyzed trends to tailor content; optimized campaigns through performance analysis; fostered community engagement through authentic content; collaborated with marketing teams for aligned messaging.
Marketing Director at Grupo Bartet
August 31, 2023 - July 24, 2025Built industry and influencer relationships; developed marketing plans aligned with business goals; led targeted marketing for dental services supporting growth objectives; managed marketing team to achieve measurable results; conducted market research for brand consistency and growth; optimized integrated campaigns enhancing awareness and acquisition; ensured cross-functional collaboration aligning goals.
Social Media Manager at Leaf
March 31, 2023 - July 24, 2025Managed multiple social media platforms with consistent brand messaging; created engaging content enhancing engagement and visibility; developed and implemented social media strategies boosting brand presence; analyzed data to optimize strategies and improve metrics; managed community interactions fostering authentic relationships; led cross-functional collaboration aligning initiatives with brand.
Owner at ELT (Marketing Agency)
January 31, 2022 - July 24, 2025Managed daily operations and client relationships resulting in repeat business; founded and led successful remote marketing agency overseeing acquisition and finances; took ownership of strategic planning and process implementation; drove business growth through tailored marketing strategies; managed diverse team empowering creativity and collaboration; implemented financial oversight to maximize ROI and sustainable growth.
Graphic Designer and Community Manager at Sthorm.io
October 31, 2021 - July 24, 2025Created print materials and social media graphics increasing engagement and visibility; led design projects communicating brand message; managed social media content planning ensuring consistency and engagement; collaborated with teams aligning design with marketing objectives; delivered innovative design solutions improving visual identity; adapted to onsite work fostering team collaboration and growth.
Director Of Marketing Operations at CYB3R Security Operations
August 31, 2021 - July 24, 2025Launched product lines using market research; led marketing campaigns boosting visibility and brand presence; organized major events enhancing audience engagement; oversaw video production creating compelling content; managed social media strategies building communities; used data-driven insights to improve strategies and growth initiatives.
Strategic Planning Analyst at Mentalize
May 31, 2021 - July 24, 2025Improved strategic decisions via market analysis; monitored KPIs facilitating execution; identified inefficiencies and created database to streamline workflows; led automation transforming operations; developed process optimizations boosting productivity; collaborated for seamless process integration; drove continuous improvement fostering innovation.
Account Representative at Dellossi
September 30, 2020 - July 24, 2025Managed team schedules optimizing coverage; improved team communication via training; led customer service team ensuring seamless client agency communication; coordinated cross-functional teams for campaign execution; acted as primary client contact translating requests; enhanced client satisfaction; streamlined internal processes improving efficiency and retention.
Graphic Designer at Sthorm.io
August 31, 2020 - July 24, 2025Developed print and social media materials driving engagement and visibility; led design projects ensuring brand consistency; managed content scheduling optimizing audience engagement; created visual assets enhancing marketing; collaborated cross-functionally delivering on-brand designs; analyzed performance refining strategies to grow presence.
Marketing Director at MagraSS
May 31, 2020 - July 24, 2025Built influencer relationships; developed marketing plans aligned with business goals; optimized social media driving engagement and awareness; analyzed data providing insights improving campaigns; designed creative assets elevating brand presence; planned and executed marketing strategies generating traffic and ROI; organized events boosting visibility; led team ensuring execution aligned with goals.
Chief Executive Editor at Boulder Media, Europe
June 1, 2025 - PresentLead outbound sales and strategic partnerships for Europe Connected, a B2B TV program aired across RTL7, RTLZ, Videoland.nl, and Euconvi.eu. Pitch and close deals with C-level executives in Europe, managing the full sales cycle. Provide EU-compliant storytelling strategy aligned with brand positioning goals. Coordinate with production teams across multiple countries. Help clients build reputation and visibility through non-promotional editorial media.
Executive Director & Lead Strategist at Libertè Brand, Freelance Project, Brazil and International
June 1, 2025 - July 24, 2025Founded and led a disruptive marketing consultancy, driving strategic innovation and excellence for over 10 large-scale clients, redefining originality standards in the market. Managed daily operations and ensured the delivery of customized marketing solutions that consistently exceeded client expectations. Cultivated a culture of creativity and innovation, challenging conventional approaches to deliver exceptional value and position the company as a market leader in strategic niches. Developed and maintained strong client relationships, resulting in recurring business and an estimated 25% increase in referrals. Led the development and execution of high-impact campaigns that generated brand recognition and expanded presence beyond the home state.
Marketing Director at Kamell Comércio Global, Vila Velha, ES
March 31, 2025 - July 24, 2025Led the complete brand and visual identity restructuring, and the planning and execution of promotional campaigns that boosted brand visibility and market positioning in a competitive sector. Orchestrated the organization of multiple strategic events, including a B2B technical training for mechanics that achieved 100% participant approval and generated 3 immediate purchase orders (R$ 300,000). Responsible for organizing and managing stands at global nautical fairs (e.g., São Paulo Boat Show), tripling social media views and generating significant return in sales and exposure. Developed and implemented strategic marketing plans aligned with business objectives, coordinating large-scale product launches and digital initiatives. Managed a multidisciplinary team (Junior and Mid-level), fostering collaboration and the delivery of exceptional results across all marketing initiatives. Maximized marketing ROI through strategic budget allocation, consistently exceeding established KPIs.
Marketing Manager at Elo E-health & Elo Education, Vitória, ES
August 31, 2024 - July 24, 2025Planned and executed marketing strategies and content creation for e-health and education platforms, optimizing the student acquisition funnel and increasing audience engagement by 15%. Led the enrollment campaign for new high-value classes, selling out classes in less than 50 days and exceeding targets by 30% ahead of schedule, achieving 100% occupancy across all three offerings. Reduced Cost Per Acquisition (CPA) by over 35% compared to the previous campaign, generating a campaign ROI more than 4x the media and production investment. Conducted results analysis and metric tracking, utilizing insights to refine marketing approaches and drive a 10% increase in conversions. Managed a Junior team, ensuring brand consistency and effective campaign execution across both fronts of the company's operations.
Social Media Manager at WeTrade, Vitória, ES
October 31, 2023 - July 24, 2025Developed and implemented high-impact social media strategies, boosting brand visibility and audience engagement by 78%. Created engaging and visually appealing content that resonated with the target audience, increasing interactions and online community growth by approximately 20%. Managed and optimized campaigns through continuous performance analysis, resulting in 15% improvements in overall effectiveness.
Marketing Director at Grupo Bartet, Vila Velha, ES
August 31, 2023 - July 24, 2025Managed over R$ 30,000 in monthly paid campaigns, contributing to a high average ticket and resulting in an average of R$ 500,000 in monthly sales in alignment with the sales team. Contributed to the implementation of marketing strategies, focusing on the 360° Women's Day Campaign, which resulted in a 41% increase in qualified traffic to the store and service channels in the 5 days following the action. Planned and executed advertising and promotional campaigns across various media (social, print), generating an 18% increase in brand reach. Supervised a Junior team of 4 people, monitoring metrics and evaluating the success of initiatives for continuous optimization.
Social Media Manager at Leaf, Vila Velha, ES
March 31, 2023 - July 24, 2025Coordinated a team of 5 Social Media Specialists (Junior and Mid-level) and managed a portfolio of 6 of the company's largest clients, ensuring excellence in the execution of social media strategies. Developed and implemented content strategies and social media management, elevating brand presence and driving engagement by 15%. Analyzed performance data to optimize content strategies, resulting in continuous improvements in engagement metrics and online visibility.
Founder & Strategist at ELT, Vila Velha, ES
January 31, 2022 - July 24, 2025Founded and led an Advertising and Propaganda agency focused on 360° Marketing, managing all client acquisition and company finances, with 100% retention. Managed and mentored a team of 8 professionals (Junior and Mid-level), fostering a collaborative and high-performance environment. Responsible for strategic direction, process design, and campaign planning for renowned clients across Brazil and from various sectors. Collaborated on positioning a company as one of the largest wine distributors in Rio de Janeiro in 2 years, expanding into new business segments (travel and coffee), building the website from scratch, and orchestrating various launch and branding events. Optimized workflows and processes, resulting in an estimated 25% increase in operational efficiency and the agency's delivery capacity.
Advertising Account Executive at Dellossi, Vila Velha, ES
August 31, 2020 - July 24, 2025Responsible for maintaining all communication between the agency and the client, acting as a central point for capturing ideas, demands, and commercial deadlines. Coordinated communication with the planning and creative departments, ensuring adherence to deadlines and the execution of internal and external campaigns aligned with client objectives. Ensured excellent service and client loyalty through proactive and effective communication.
Graphic Designer and Strategic Planner (Freelancer) at Sthorm.io, São Paulo, SP
October 31, 2021 - July 24, 2025Developed and delivered high-quality visual communication graphic projects, optimizing brand perception and audience engagement. Assumed responsibility for planning posts for all company projects, ensuring brand consistency and editorial calendar optimization. Collaborated in person at the company, actively contributing to the visual communication strategy and the growth of online presence.
Marketing Operations Director at CYB3R Security Operations, São Paulo, SP
August 31, 2021 - July 24, 2025Executed strategic management and operationalization of marketing campaigns, focusing on restructuring brand identity to strengthen market presence. Led the management and operation of the company's social media, producing strategic content and developing growth strategies that increased channel performance. Spearheaded the coordination and operationalization of institutional and instructional video creation, and the measurement and analysis of results from each digital channel for continuous optimization.
Graphic Designer (Freelancer) at Sthorm.io, São Paulo, SP
August 31, 2020 - July 24, 2025Developed visual communication graphic projects and planned posts for all company projects. Ensured brand consistency and alignment with the company's identity and message across all visual materials, optimizing marketing communication. Contributed to the creation of creative visual assets that enhanced marketing campaigns and drove client engagement.
Social Media and Marketing Manager at MagraSS, Vila Velha, ES
May 31, 2020 - July 24, 2025Administered all company social media, developing content strategies and posts that increased engagement by 20%. Implemented re-engagement strategies for dormant leads, achieving a 30% success rate in client return. Created and executed high-performance marketing campaigns, including Google Ads and Facebook Ads, which boosted traffic, conversions, and ROI. Planned and executed internal and external events and campaigns, elevating brand visibility and community engagement. Managed a Junior team, ensuring flawless execution of initiatives and alignment with business objectives.
Chief Executive Editor at Boulder Media, Europe
June 1, 2025 - PresentLead outbound sales and strategic partnerships for Europe Connected, a B2B TV program aired across RTL7, RTLZ, Videoland.nl, and Euconvi.eu. Pitched and closed deals with C-level executives in Europe, managing the full sales cycle. Provided EU-compliant storytelling strategy aligned with brand positioning goals. Coordinated with production teams across multiple countries. Helped clients build reputation and visibility through non-promotional editorial media.
Executive Director & Lead Strategist at Libertè Brand, Freelance Project, Brazil and International
June 30, 2025 - July 24, 2025Founded and lead a disruptive marketing consultancy, driving strategic innovation and excellence for over 10 large-scale clients, redefining originality standards in the market. Managed daily operations and ensured the delivery of customized marketing solutions that consistently exceeded client expectations. Cultivated a culture of creativity and innovation, challenging conventional approaches to deliver exceptional value and position the company as a market leader in strategic niches. Developed and maintained strong client relationships, resulting in recurring business and an estimated 25% increase in referrals. Led the development and execution of high-impact campaigns that generated brand recognition and expanded presence beyond the home state.
Marketing Director at Kamell Comércio Global, Vila Velha, ES
March 31, 2025 - July 24, 2025Led the complete brand and visual identity restructuring, and the planning and execution of promotional campaigns that boosted brand visibility and market positioning in a competitive sector. Orchestrated the organization of multiple strategic events, including a B2B technical training for mechanics that achieved 100% participant approval and generated 3 immediate purchase orders (R$ 300,000). Responsible for organizing and managing stands at global nautical fairs (e.g., São Paulo Boat Show), tripling social media views and generating significant return in sales and exposure. Developed and implemented strategic marketing plans aligned with business objectives, coordinating large-scale product launches and digital initiatives. Managed a multidisciplinary team (Junior and Mid-level), fostering collaboration and the delivery of exceptional results across all marketing initiatives. Maximized marketing ROI through strategic budget allocation, consistently exceeding established KPIs.
Marketing Manager at Elo E-health & Elo Education, Vitória, ES
August 31, 2024 - July 24, 2025Planned and executed marketing strategies and content creation for e-health and education platforms, optimizing the student acquisition funnel and increasing audience engagement by 15%. Led the enrollment campaign for new high-value classes, selling out classes in less than 50 days and exceeding targets by 30% ahead of schedule, achieving 100% occupancy across all three offerings. Reduced Cost Per Acquisition (CPA) by over 35% compared to the previous campaign, generating a campaign ROI more than 4x the media and production investment. Conducted results analysis and metric tracking, utilizing insights to refine marketing approaches and drive a 10% increase in conversions. Managed a Junior team, ensuring brand consistency and effective campaign execution across both fronts of the company's operations.
Social Media Manager at WeTrade, Vitória, ES
October 31, 2023 - July 24, 2025Developed and implemented high-impact social media strategies, boosting brand visibility and audience engagement by 78%. Created engaging and visually appealing content that resonated with the target audience, increasing interactions and online community growth by approximately 20%. Managed and optimized campaigns through continuous performance analysis, resulting in 15% improvements in overall effectiveness.
Marketing Director at Grupo Bartet, Vila Velha, ES
August 31, 2023 - July 24, 2025Managed over R$ 30,000 in monthly paid campaigns, contributing to a high average ticket and resulting in an average of R$ 500,000 in monthly sales in alignment with the sales team. Contributed to the implementation of marketing strategies, focusing on the 360° Women's Day Campaign, which resulted in a 41% increase in qualified traffic to the store and service channels in the 5 days following the action. Planned and executed advertising and promotional campaigns across various media (social, print), generating an 18% increase in brand reach. Supervised a Junior team of 4 people, monitoring metrics and evaluating the success of initiatives for continuous optimization.
Social Media Manager at Leaf, Vila Velha, ES
March 31, 2023 - July 24, 2025Coordinated a team of 5 Social Media Specialists (Junior and Mid-level) and managed a portfolio of 6 of the company's largest clients, ensuring excellence in the execution of social media strategies. Developed and implemented content strategies and social media management, elevating brand presence and driving engagement by 15%. Analyzed performance data to optimize content strategies, resulting in continuous improvements in engagement metrics and online visibility.
Founder & Strategist at ELT, Vila Velha, ES
January 31, 2022 - July 24, 2025Founded and led an Advertising and Propaganda agency focused on 360° Marketing, managing all client acquisition and company finances, with 100% retention. Managed and mentored a team of 8 professionals (Junior and Mid-level), fostering a collaborative and high-performance environment. Responsible for strategic direction, process design, and campaign planning for renowned clients across Brazil and from various sectors. Collaborated on positioning a company as one of the largest wine distributors in Rio de Janeiro in 2 years, expanding into new business segments (travel and coffee), building the website from scratch, and orchestrating various launch and branding events. Optimized workflows and processes, resulting in an estimated 25% increase in operational efficiency and the agency's delivery capacity.
Advertising Account Executive at Dellossi, Vila Velha, ES
August 31, 2020 - July 24, 2025Responsible for maintaining all communication between the agency and the client, acting as a central point for capturing ideas, demands, and commercial deadlines. Coordinated communication with the planning and creative departments, ensuring adherence to deadlines and the execution of internal and external campaigns aligned with client objectives. Ensured excellent service and client loyalty through proactive and effective communication.
Graphic Designer and Strategic Planner (Freelancer) at Sthorm.io, São Paulo, SP
October 31, 2021 - July 24, 2025Developed and delivered high-quality visual communication graphic projects, optimizing brand perception and audience engagement. Assumed responsibility for planning posts for all company projects, ensuring brand consistency and editorial calendar optimization. Collaborated in person at the company, actively contributing to the visual communication strategy and the growth of online presence.
Marketing Operations Director at CYB3R Security Operations, São Paulo, SP
August 31, 2021 - July 24, 2025Executed strategic management and operationalization of marketing campaigns, focusing on restructuring brand identity to strengthen market presence. Led the management and operation of the company's social media, producing strategic content and developing growth strategies that increased channel performance. Spearheaded the coordination and operationalization of institutional and instructional video creation, and the measurement and analysis of results from each digital channel for continuous optimization.
Graphic Designer (Freelancer) at Sthorm.io, São Paulo, SP
August 31, 2020 - July 24, 2025Developed visual communication graphic projects and planned posts for all company projects. Ensured brand consistency and alignment with the company's identity and message across all visual materials, optimizing marketing communication. Contributed to the creation of creative visual assets that enhanced marketing campaigns and drove client engagement.
Social Media and Marketing Manager at MagraSS, Vila Velha, ES
May 31, 2020 - July 24, 2025Administered all company social media, developing content strategies and posts that increased engagement by 20%. Implemented re-engagement strategies for dormant leads, achieving a 30% success rate in client return. Created and executed high-performance marketing campaigns, including Google Ads and Facebook Ads, which boosted traffic, conversions, and ROI. Planned and executed internal and external events and campaigns, elevating brand visibility and community engagement. Managed a Junior team, ensuring flawless execution of initiatives and alignment with business objectives.
Education
Bachelor's Degree at Faculdade Estácio de Sá de Vila Velha
January 1, 2013 - December 31, 2017Bachelor's Degree at Faculdade Estácio de Sá de Vila Velha, Brazil
January 1, 2010 - December 31, 2014Bachelor's Degree at Faculdade Estácio de Sá de Vila Velha
January 1, 2010 - December 31, 2014Bachelor's Degree at Faculdade Estácio de Sá de Vila Velha
January 1, 2015 - December 31, 2019Law - no degree at Faculdade Redentor
January 1, 2020 - December 31, 2020Law at Faculdade Redentor
January 1, 0000 - December 31, 0000Bachelor's Degree at Faculdade Estácio de Sá de Vila Velha, Brazil
January 1, 2015 - December 31, 2018Bachelor's Degree at Faculdade Estácio de Sá de Vila Velha, Brazil
January 1, 2010 - December 31, 2014Qualifications
Web Content Production
January 1, 2020 - December 31, 2020Inbound Marketing
January 1, 2020 - December 31, 2020Outbound Marketing and Sales
January 1, 2020 - December 31, 2020Web Content Review
January 1, 2020 - December 31, 2020WordPress in Practice
January 1, 2020 - December 31, 2020Copywriting
January 1, 2020 - December 31, 2020Unveiling SEO
January 1, 2020 - December 31, 2020Content Marketing
January 1, 2020 - December 31, 2020Marketing Scientist
January 1, 2023 - December 31, 2023Leap to Dollar (Strategic Marketing Workshop for the Global Market)
January 1, 2023 - December 31, 2023Web Content Production
January 11, 2030 - July 24, 2025Inbound Marketing
January 11, 2030 - July 24, 2025Outbound Marketing and Sales
January 11, 2030 - July 24, 2025Web Content Review
January 11, 2030 - July 24, 2025WordPress in Practice
January 11, 2030 - July 24, 2025Copywriting
January 11, 2030 - July 24, 2025Unveiling SEO
January 11, 2030 - July 24, 2025Content Marketing
January 11, 2030 - July 24, 2025Marketing Scientist
January 11, 2030 - July 24, 2025Leap to Dollar (Strategic Marketing Workshop for the Global Market)
January 11, 2030 - July 24, 2025Web Content Production
January 1, 0000 - January 1, 0000Inbound Marketing
January 1, 0000 - January 1, 0000Outbound Marketing and Sales
January 1, 0000 - January 1, 0000Web Content Review
January 1, 0000 - January 1, 0000WordPress in Practice
January 1, 0000 - January 1, 0000Copywriting
January 1, 0000 - January 1, 0000Unveiling SEO
January 1, 0000 - January 1, 0000Content Marketing
January 1, 0000 - January 1, 0000Marketing Scientist
January 1, 0000 - January 1, 0000Leap to Dollar (Strategic Marketing Workshop for the Global Market)
January 1, 0000 - January 1, 0000Industry Experience
Professional Services, Consumer Goods, Wholesale & Distribution, Education, Retail, Media & Entertainment, Travel & Hospitality, Manufacturing, Healthcare, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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