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I am a results-driven Marketing Manager with over 10 years of experience leading multi-channel marketing campaigns. My expertise lies in brand development and optimizing campaign ROI, always striving to align marketing strategies with business objectives for measurable growth. I love collaborating with cross-functional teams to create dynamic marketing solutions that resonate with diverse audiences. Passionate about utilizing data-driven insights, I have successfully managed substantial marketing budgets and led global teams. I thrive in fast-paced environments, continuously learning and innovating my approach to drive engagement and demand generation. Let's connect and explore new opportunities together!…I am a results-driven Marketing Manager with over 10 years of experience leading multi-channel marketing campaigns. My expertise lies in brand development and optimizing campaign ROI, always striving to align marketing strategies with business objectives for measurable growth. I love collaborating with cross-functional teams to create dynamic marketing solutions that resonate with diverse audiences. Passionate about utilizing data-driven insights, I have successfully managed substantial marketing budgets and led global teams. I thrive in fast-paced environments, continuously learning and innovating my approach to drive engagement and demand generation. Let's connect and explore new opportunities together!

MARI NISBET

Marketer, Marketing Strategist, Brand Strategist, +3

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I am a results-driven Marketing Manager with over 10 years of experience leading multi-channel marketing campaigns. My expertise lies in brand development and optimizing campaign ROI, always striving to align marketing strategies with business objectives for measurable growth. I love collaborating with cross-functional teams to create dynamic marketing solutions that resonate with diverse audiences. Passionate about utilizing data-driven insights, I have successfully managed substantial marketing budgets and led global teams. I thrive in fast-paced environments, continuously learning and innovating my approach to drive engagement and demand generation. Let's connect and explore new opportunities together!…I am a results-driven Marketing Manager with over 10 years of experience leading multi-channel marketing campaigns. My expertise lies in brand development and optimizing campaign ROI, always striving to align marketing strategies with business objectives for measurable growth. I love collaborating with cross-functional teams to create dynamic marketing solutions that resonate with diverse audiences. Passionate about utilizing data-driven insights, I have successfully managed substantial marketing budgets and led global teams. I thrive in fast-paced environments, continuously learning and innovating my approach to drive engagement and demand generation. Let's connect and explore new opportunities together!

Available to hire

I am a results-driven Marketing Manager with over 10 years of experience leading multi-channel marketing campaigns. My expertise lies in brand development and optimizing campaign ROI, always striving to align marketing strategies with business objectives for measurable growth. I love collaborating with cross-functional teams to create dynamic marketing solutions that resonate with diverse audiences.

Passionate about utilizing data-driven insights, I have successfully managed substantial marketing budgets and led global teams. I thrive in fast-paced environments, continuously learning and innovating my approach to drive engagement and demand generation. Let’s connect and explore new opportunities together!

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Marketing Manager at Global organizational consulting firm

June 1, 2023 - Present

Lead end-to-end recruitment marketing strategies for global clients in aviation, pharmaceutical, and life sciences sectors. Delivered full-funnel employer branding and demand generation programs targeting B2C audiences. Managed AI-powered multi-channel campaigns, created global SEO-optimized content, and utilized CRM platforms to engage passive candidates. Developed global marketing plans with KPIs, led campaign performance analysis to improve quality and reduce cost per application, and partnered cross-functionally to support regional execution.

Marketing Manager at Global provider of recruitment process outsourcing (RPO), workforce consulting, and talent acquisition technology

June 30, 2023 - July 24, 2025

Led recruitment marketing for Rolls-Royce, delivering multi-channel demand and lead generation campaigns for B2C audiences in engineering and manufacturing. Managed a £500K+ budget, optimized AI-driven demand generation strategies, created targeted content aligning with employer branding, and developed CRM re-engagement programs. Organized virtual and in-person events, analyzed campaign performances, and mentored global marketing teams on best practices.

Group Marketing Manager at New Directions Group

June 30, 2022 - July 24, 2025

Led the marketing team, steering strategy and execution across B2B and B2C divisions in education and healthcare sectors. Developed integrated marketing plans and multi-channel campaigns tailored to diverse audiences. Created demand generation strategies, managed CRM lifecycle nurture programs, produced marketing content, oversaw SEO and CMS updates, organized events and conferences, and mentored team members to enhance marketing efficiency and brand engagement.

Product Marketing Manager at GREYCON LTD

December 31, 2017 - July 24, 2025

Sole marketer leading global B2B marketing strategy in the enterprise software sector. Delivered integrated multi-channel campaigns targeting enterprise decision-makers. Optimized email marketing through Microsoft Dynamics CRM, built partner marketing programs, developed thought leadership content, conducted market analysis, managed global event marketing, and collaborated cross-functionally to ensure messaging alignment. Measured campaign performance and optimized strategies to boost customer engagement.

Marketing Manager at Global organizational consulting firm

June 1, 2023 - Present

Led end-to-end recruitment marketing strategies for global clients in aviation, pharmaceutical, and life sciences sectors including Riyadh Air, Galderma, and Opella. Delivered full-funnel employer branding and demand generation programs targeting B2C audiences, designed GTM and data-driven recruitment marketing strategies aligned with hiring needs and talent personas. Launched AI-powered multi-channel lead generation campaigns and created SEO-optimized global content. Utilized Salesforce and marketing automation tools for talent engagement, developed global marketing plans, led campaign performance analysis to optimize pipeline quality and cost-per-application, partnered cross-functionally to localize messaging, and enhanced candidate lifecycle messaging.

Marketing Manager at Global provider of recruitment process outsourcing

June 30, 2023 - July 24, 2025

Led recruitment marketing for Rolls-Royce, delivering demand and lead generation campaigns across B2C audiences in engineering and technology. Managed a £500K+ budget, executed integrated multi-channel campaigns, implemented AI-driven demand generation strategies, developed CRM and re-engagement programs, and led event management for virtual and in-person hiring events. Analyzed campaign performance and delivered employer branding consultation. Trained and mentored a global marketing team to elevate marketing fundamentals and campaign execution.

Group Marketing Manager at New Directions Group

June 30, 2022 - July 24, 2025

Managed marketing operations across B2B and B2C divisions in education and healthcare sectors, driving strategic multi-channel campaigns. Developed lead and demand generation strategies, conducted market research, managed CRM systems and lifecycle nurture programs, and collaborated with agencies for content creation. Oversaw CMS and SEO improvements, event planning, and social media marketing. Mentored team members to foster continuous marketing improvement and delivered significant increases in brand awareness and campaign efficiency.

Product Marketing Manager at Greycon Ltd

December 31, 2017 - July 24, 2025

Sole marketer responsible for global B2B marketing strategy, delivering integrated campaigns targeting enterprise decision-makers in supply chain and manufacturing sectors. Executed and optimized email marketing using Microsoft Dynamics CRM, built partner marketing programs, developed thought leadership content, conducted market analysis, and led global event marketing. Collaborated cross-functionally to align messaging and managed branded content consistency, boosting customer engagement through refreshed branding and newsletter launches.

Marketing Manager at Global provider of recruitment process outsourcing

June 1, 2022 - June 1, 2023

Managed recruitment marketing for key accounts, planning and executing multi-channel campaigns to attract global talent while optimizing recruitment budgets and improving application conversion rates.

Group Marketing Manager at New Directions Group

January 1, 2018 - June 1, 2022

Led marketing strategy across education and healthcare sectors, driving multi-channel campaigns to enhance brand visibility and improve customer engagement and acquisition.

Product Marketing Manager at GREYCON LTD

August 1, 2016 - December 1, 2017

Sole marketer developing global B2B strategy for niche enterprise software, optimizing campaigns for lead generation and partner relationships while conducting market analysis.