Hi, I'm EmilyRae Johnson, a dedicated and passionate graphic designer and brand strategist with a background in UX/UI design. I love bringing brands to life by creating thoughtful, compelling visuals and strategic messaging that truly connect with audiences. With years of experience working in both contract and full-time roles, I enjoy collaborating with teams to build strong, memorable brand identities. My journey started with a double degree in Graphic Design and English, which laid a strong foundation for my creative and strategic thinking. I take pride in mentoring others, managing projects, and delivering high-quality design solutions across various platforms. Let's create something amazing together!

EmilyRae Johnson

Hi, I'm EmilyRae Johnson, a dedicated and passionate graphic designer and brand strategist with a background in UX/UI design. I love bringing brands to life by creating thoughtful, compelling visuals and strategic messaging that truly connect with audiences. With years of experience working in both contract and full-time roles, I enjoy collaborating with teams to build strong, memorable brand identities. My journey started with a double degree in Graphic Design and English, which laid a strong foundation for my creative and strategic thinking. I take pride in mentoring others, managing projects, and delivering high-quality design solutions across various platforms. Let's create something amazing together!

Available to hire

Hi, I’m EmilyRae Johnson, a dedicated and passionate graphic designer and brand strategist with a background in UX/UI design. I love bringing brands to life by creating thoughtful, compelling visuals and strategic messaging that truly connect with audiences. With years of experience working in both contract and full-time roles, I enjoy collaborating with teams to build strong, memorable brand identities.

My journey started with a double degree in Graphic Design and English, which laid a strong foundation for my creative and strategic thinking. I take pride in mentoring others, managing projects, and delivering high-quality design solutions across various platforms. Let’s create something amazing together!

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Language

English
Fluent

Work Experience

Brand Manager and Designer at Seventh Ave Creative
May 1, 2024 - Present
Responsible for analyzing design briefs and collaborating with the Founder and Art Director to set direction. Tasks include conceptualizing and drafting visuals, developing custom illustrations, logos, packaging, print, and web materials using various design software and hand techniques. Leads client meetings and presentations, prepares design files, edits and proofreads materials, and copywrites content across multiple platforms. Implements client feedback to refine brand messaging and core elements. Designs comprehensive brand strategies and mentors contractors on brand processes. Manages project milestones and contractor deliverables, researches client personas, and develops purpose, mission, vision, and value statements, tone of voice guidelines, naming strategies, and marketing messaging tactics.
Brand Strategist and Designer at Seventh Ave Creative
May 31, 2024 - July 24, 2025
Contributed to proposal development, design briefs, and collaborated on project requirements. Created logos, print, and web materials with software and hand-drawn methods. Coordinated contract designers, participated in client meetings, developed brand strategies, researched client personas, and created purpose, mission, vision, value statements, tone of voice, and brand personality exercises. Crafted naming strategies, conducted market research, wrote taglines and unique selling points. Wrote and edited content for multiple media, proofread materials, and prepared final design files.
User Experience / User Interface Designer at Focus on the Family
April 30, 2022 - July 24, 2025
Produced UX solutions including wireframes, visual designs, flow diagrams, storyboards, site maps, and prototypes for various devices. Designed UI elements and kits, troubleshot design issues, and communicated design rationale to stakeholders. Wrote UX microcopy and marketing content, created copyrightable digital and print works for multi-platform distribution. Analyzed web analytics and user feedback, optimized user engagement and conversion based on customer needs and product specs. Led UI/UX strategies for major brands, refined brand standards, provided UX research guidance, and supervised an intern.

Education

BFA - Graphic Design at Auburn University at Montgomery (AUM)
August 1, 2014 - May 31, 2019
BA at Auburn University at Montgomery (AUM)
January 1, 2015 - December 31, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Non-Profit Organization