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Creative, motivated, and passionate about Digital Marketing, with over 6 years of experience leading comprehensive strategies for brands in digital environments. I have developed paid media campaigns, email marketing, CRM, SEO, and social media, as well as managed eCommerce and web development projects. Always results-focused: every action is supported by measurement, analysis, and continuous improvement. I stand out for my ability to collaborate with multidisciplinary teams, coordinate processes and relationships with clients and suppliers, and maintain excellent organization. My versatility and positive attitude are key to every project.…Creative, motivated, and passionate about Digital Marketing, with over 6 years of experience leading comprehensive strategies for brands in digital environments. I have developed paid media campaigns, email marketing, CRM, SEO, and social media, as well as managed eCommerce and web development projects. Always results-focused: every action is supported by measurement, analysis, and continuous improvement. I stand out for my ability to collaborate with multidisciplinary teams, coordinate processes and relationships with clients and suppliers, and maintain excellent organization. My versatility and positive attitude are key to every project.

Katherine Flores Yañez

Digital Marketer, Marketing Analyst, Marketing Strategist, +2

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Creative, motivated, and passionate about Digital Marketing, with over 6 years of experience leading comprehensive strategies for brands in digital environments. I have developed paid media campaigns, email marketing, CRM, SEO, and social media, as well as managed eCommerce and web development projects. Always results-focused: every action is supported by measurement, analysis, and continuous improvement. I stand out for my ability to collaborate with multidisciplinary teams, coordinate processes and relationships with clients and suppliers, and maintain excellent organization. My versatility and positive attitude are key to every project.…Creative, motivated, and passionate about Digital Marketing, with over 6 years of experience leading comprehensive strategies for brands in digital environments. I have developed paid media campaigns, email marketing, CRM, SEO, and social media, as well as managed eCommerce and web development projects. Always results-focused: every action is supported by measurement, analysis, and continuous improvement. I stand out for my ability to collaborate with multidisciplinary teams, coordinate processes and relationships with clients and suppliers, and maintain excellent organization. My versatility and positive attitude are key to every project.

Available to hire

Creative, motivated, and passionate about Digital Marketing, with over 6 years of experience leading comprehensive strategies for brands in digital environments.
I have developed paid media campaigns, email marketing, CRM, SEO, and social media, as well as managed eCommerce and web development projects. Always results-focused: every action is supported by measurement, analysis, and continuous
improvement.
I stand out for my ability to collaborate with multidisciplinary teams, coordinate processes and relationships with clients and suppliers, and maintain excellent organization. My versatility and positive attitude are key to every project.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Email & CRM Marketing Specialist at Adsmurai

April 1, 2023 - Present

Design and execution of email marketing strategies focused on conversion. Management and segmentation of CRM databases, including lead scoring to prioritize high-quality leads. Development and automation of workflows. Planning and execution of lead nurturing and retargeting campaigns.

Digital Marketing Specialist at Adsmurai

December 31, 2024 - July 24, 2025

Development of comprehensive digital strategies tailored to various industries. Design and development of websites and eCommerce platforms. Content marketing and audiovisual production. Coordination and execution of paid media campaigns.

Digital Marketing & eCommerce Analyst at Infinit Denim

April 30, 2023 - July 24, 2025

Product content management in eCommerce and marketplaces. Planning and monitoring of advertising campaigns. Supervision of allocated budgets and profitability analysis. Execution of email marketing strategies.

Digital Marketing Coordinator at IP InfoCom

July 31, 2022 - July 24, 2025

Development and positioning of a service startup from scratch, including market research, competitor analysis, and strategy definition. Managed a multidisciplinary team of 18 people across development, marketing, sales, and partnerships. Oversaw content marketing and advertising campaigns for digital channels.

B2B Digital Marketing Coordinator at Synixtor

December 31, 2018 - July 24, 2025

Designed and implemented the annual marketing plan focused on B2B lead generation. Managed the SEO and SEM team and optimized the corporate website. Organized and executed strategic events such as PERUMIN, generating over 200 qualified leads. Developed internal communication plans and managed supplier negotiations and content production. Responsible for digital marketing team management and operational oversight including ERP and cash flow.