Hi! I’m Jason Bracken, a Full Stack Senior Software Engineer with an extensive professional corporate history working with WordPress, as well as passions and work experience in Graphic Design, Animation, Front End Development, Technical Project management, CI/CD, Automation and DevOps. I am a ‘Five for the Future’ WordPress contributor. For additional joy, I golf, play guitar, jetboard, surf and teach skiing. With over 20 years of experience in web development, I specialize in Decoupled WordPress using React, Next.js, ACF, Custom WordPress Gutenberg Blocks, TailwindCSS, and WPGraphQL. I’ve developed custom WooCommerce platforms, automated CI/CD workflows, and led DevOps automation to optimize performance and enhance user experiences for enterprise clients.

Jason Bracken

Hi! I’m Jason Bracken, a Full Stack Senior Software Engineer with an extensive professional corporate history working with WordPress, as well as passions and work experience in Graphic Design, Animation, Front End Development, Technical Project management, CI/CD, Automation and DevOps. I am a ‘Five for the Future’ WordPress contributor. For additional joy, I golf, play guitar, jetboard, surf and teach skiing. With over 20 years of experience in web development, I specialize in Decoupled WordPress using React, Next.js, ACF, Custom WordPress Gutenberg Blocks, TailwindCSS, and WPGraphQL. I’ve developed custom WooCommerce platforms, automated CI/CD workflows, and led DevOps automation to optimize performance and enhance user experiences for enterprise clients.

Available to hire

Hi! I’m Jason Bracken, a Full Stack Senior Software Engineer with an extensive professional corporate history working with WordPress, as well as passions and work experience in Graphic Design, Animation, Front End Development, Technical Project management, CI/CD, Automation and DevOps. I am a ‘Five for the Future’ WordPress contributor. For additional joy, I golf, play guitar, jetboard, surf and teach skiing.

With over 20 years of experience in web development, I specialize in Decoupled WordPress using React, Next.js, ACF, Custom WordPress Gutenberg Blocks, TailwindCSS, and WPGraphQL. I’ve developed custom WooCommerce platforms, automated CI/CD workflows, and led DevOps automation to optimize performance and enhance user experiences for enterprise clients.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Full-Stack WordPress Developer | Headless WP, PHP, Next.js, DevOps at JBE.Works
January 1, 2023 - Present
Architecting high-performance headless WordPress solutions using Next.js, WPGraphQL, and REST API, enhancing UX & scalability. Developed a custom WooCommerce headless platform, cutting load times by 80% and boosting conversions. Automated CI/CD workflows with GitHub Actions, reducing deployment errors by 90%. Implemented serverless solutions on Vercel & AWS, optimizing performance and security. Conducted Core Web Vitals & database query audits, improving site performance for enterprise clients.
Senior Full-Stack WordPress Developer at Full-Time Consultant
January 1, 2023 - July 24, 2025
Enterprise-grade WordPress development, API integrations, and DevOps. Built a custom WordPress Multisite network, reducing maintenance overhead by 60%. Integrated headless CMS architecture (React + WPGraphQL), boosting site speed by 35%. Led DevOps automation with Docker, Kubernetes & CI/CD, ensuring seamless deployments. Improved WooCommerce store performance by 40%+ with caching and database optimizations.
Full-Stack Senior WordPress Engineer/Lead at Rogers Digital Media/Sportsnet.ca
December 31, 2015 - July 24, 2025
Helped lead the migration & redesign of Sportsnet.ca, optimizing WordPress for high-traffic website publishing. Built custom plugins and editorial tools, enhancing newsroom efficiency and content management. Managed API integrations, connecting WordPress to multiple sports data feeds and content partners. Worked closely with writers, editors, and stakeholders to develop custom microsites and content feed syndication services to streamline editorial workflow.
Full-Stack Senior WordPress Engineer at Postmedia Network Inc
December 31, 2013 - July 24, 2025
Migrated a large-scale newspaper network to WordPress VIP, ensuring enterprise-level security and performance. Supported and developed multiple high traffic newspaper WordPress websites hosted on the VIP platform adhering to AutoMattic/WordPress VIP coding standards. As Lead Developer, oversaw code deployment to the VIP platform to help the editorial team maintain and build practical workflows.
Freelance & Consulting Work at LemonFreshMedia
December 31, 2016 - July 24, 2025
Developed custom WordPress websites for SaaS, real estate, sports gaming, and creative professionals. Designed and launched eCommerce stores using WooCommerce, Shopify, Xsilva, LightSpeed and custom checkout systems. Created bespoke Full-Stack CMS solutions, improving UX, content workflows, and backend efficiency.
Webmaster at Who2Beton
December 31, 2010 - July 24, 2025
Provided full stack web development/support and design for a company working with sports gaming based products and services. Built custom PHP/MySQL applications to integrate & display real-time data feeds. Managed high-traffic servers & security, optimizing uptime and performance. Designed digital products, including a customized analytics white paper for users.

Education

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Qualifications

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Industry Experience

Software & Internet, Media & Entertainment, Retail, Gaming, Professional Services