Leen A bu Su mmaq a
I’m Leen Abu Summaq a, a fashion designer, social media manager, and digital marketing expert. I launched my brand Leen Summaq a in 2019, where I blend design creativity with strategic marketing execution.
About
I’m Leen Abu Summaq a, a fashion designer, social media manager, and digital marketing expert. I launched my brand Leen Summaq a in 2019, where I blend design creativity with strategic marketing execution. I hold a Bachelor’s in Digital Marketing and Social Media and am currently pursuing a Master’s in Business at Altınbaş University. Over the years, I’ve worked on major fashion campaigns and influencer marketing strategies for global brands such as Hugo Boss, Karl Lagerfeld, and Lanvin.
I currently serve as Senior Social Media Manager at Total Media Cast (TMC), managing content and campaigns for TRT, ATV, and the FIFA World Cup 2022, while also handling top-tier influencer accounts. As a fashion influencer, my content has organically reached millions, leading to collaborations with Colin’s and Modanisa, and features in Harper’s Bazaar Arabia, Vogue Arabia, and Getty Images. I was also a guest speaker at Istanbul Modest Fashion Week 2024. Previously, I worked as a Project Manager at Chiton, leading brand strategy and creative execution. My passion lies in merging fashion, marketing, and digital media to create brands that inspire and resonate.
- 7 years' experience
- Joined July 2025
Skills· 8
Languages
- ArabicFluent
- EnglishAdvanced
- TurkishAdvanced
Industry experience
- Media & Entertainment
- Consumer Goods
- Retail
- Wholesale & Distribution
- Professional Services
More experts in Dubai, United Arab Emirates
Work experience· 25 roles
Talent sourcing and profiling, identifying and evaluating influencers, handling negotiations, managing talent database, market research on influencer trends and pricing benchmarks, and internal collaboration with campaign and strategy teams to align influencer selections with marketing objectives.
Talent sourcing, profiling, and negotiations based on campaign requirements. Maintaining a talent database. Market research on influencer trends and pricing. Collaboration with campaign and strategy teams for influencer selections aligned with marketing goals.
Talent Sourcing & Profiling: Identifying and evaluating influencers based on campaign requirements, audience demographics, and brand fit. Negotiations: Handling all influencer negotiations to secure the best rates within budget. Talent Database Management: Maintaining an updated and categorized list of influencers across different industries and platforms. Market Research: Stay updated on influencer trends, pricing benchmarks, and industry developments. Internal Collaboration: Working closely with the campaign and strategy teams to ensure influencer selections align with marketing objectives.
Education· 5
Certifications and awards
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