Available to hire
I’m Leen Abu Summaq a, a fashion designer, social media manager, and digital marketing expert. I launched my brand Leen Summaq a in 2019, where I blend design creativity with strategic marketing execution. I hold a Bachelor’s in Digital Marketing and Social Media and am currently pursuing a Master’s in Business at Altınbaş University. Over the years, I’ve worked on major fashion campaigns and influencer marketing strategies for global brands such as Hugo Boss, Karl Lagerfeld, and Lanvin.
I currently serve as Senior Social Media Manager at Total Media Cast (TMC), managing content and campaigns for TRT, ATV, and the FIFA World Cup 2022, while also handling top-tier influencer accounts. As a fashion influencer, my content has organically reached millions, leading to collaborations with Colin’s and Modanisa, and features in Harper’s Bazaar Arabia, Vogue Arabia, and Getty Images. I was also a guest speaker at Istanbul Modest Fashion Week 2024. Previously, I worked as a Project Manager at Chiton, leading brand strategy and creative execution. My passion lies in merging fashion, marketing, and digital media to create brands that inspire and resonate.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Arabic
Fluent
English
Advanced
Turkish
Advanced
Work Experience
Casting & Talent Manager at Brand Ripplr
June 1, 2025 - PresentTalent Sourcing & Profiling: Identifying and evaluating influencers based on campaign requirements, audience demographics, and brand fit. Negotiations: Handling all influencer negotiations to secure the best rates within budget. Talent Database Management: Maintaining an updated and categorized list of influencers across different industries and platforms. Market Research: Stay updated on influencer trends, pricing benchmarks, and industry developments. Internal Collaboration: Working closely with the campaign and strategy teams to ensure influencer selections align with marketing objectives.
Senior Social Media Manager at Total Media Cast
April 30, 2025 - July 25, 2025Creating social media content and strategies for covering the Turkish presidential elections in 2023. Covered the Turkish presidential elections by creating content & doing street interviews for MBC Group. Managing social media accounts for different influencers, including Saleh Zighari and Dr Ayman Al-Ottoum. Working on social media strategies and marketing campaigns for FIFA World Cup in 2022. Developing and implementing comprehensive social media strategies for Total Media Cast. Planning, executing, and monitoring social media campaigns for Total Media Cast, TRT & ATV Channels. Creating social media content calendars for clients. Overseeing the creation of high-quality, engaging content for social media platforms. Identifying and collaborating with influencers to enhance client visibility and reach. Analyzing social media metrics and preparing reports. Leading and mentoring a team of social media specialists and content creators.
Project Manager at Chiton
December 31, 2024 - July 25, 2025Developing detailed project plans outlining timelines, milestones, resources, and budget requirements. Assigning tasks to team members including designers, creative directors, production, and packaging companies. Developing and managing project budget and tracking expenses. Monitoring financial performance and providing updates to stakeholders. Ensuring project outputs meet quality standards and align with brand vision. Identifying and selecting designers, negotiating contracts to meet project requirements. Planning and managing application launch including events, promotional activities, and distribution.
Social Media Manager & Fashion Marketer at Daoud Tycoon's
February 28, 2022 - July 25, 2025Created fashion content for Hugo Boss, Lanvin, Karl Lagerfeld & Daniel Hechter. Created offline and online campaigns and marketing strategies for these brands. Moderated social media for Daoud Tycoon's. Created influencer marketing campaigns and event management. Supported marketing activities with wholesale partners in Germany and France. Worked on editorial fashion photography and e-commerce photography. Increased social media followers from 4k to 10k through organic & paid campaigns. Directed creative direction for multiple brands. Managed retail website administration. Built and maintained relationships with influencers and press, handling media coverage and partnerships.
Marketing & Social Media Manager (Freelance project) at Rattan House Riyadh
March 31, 2025 - July 25, 2025Managed the creative team of graphic designers and editors. Created social media briefs and content calendars for the client. Created marketing strategies for the furniture and F&B sectors. Provided creative direction for shoots and summer collection social media accounts. Analyzed social media performance metrics and prepared reports to assess effectiveness.
Founder & Creative Director at Leen Summaqa
August 1, 2019 - PresentEstablished overarching creative vision for brand aligning with identity and goals. Designed bag collections for FW and SS seasons. Conducted market research on consumer preferences and industry trends. Achieved 4,280K organic followers through marketing campaigns. Converted social media followers into consistent customers. Worked with manufacturers across Egypt, Turkey, and Jordan. Acted as public face of brand at fashion shows, press events, and conferences. Developed long-term creative strategies. Created original design concepts ensuring brand vision and quality standards. Worked with pattern and sample makers. Explored new materials, techniques, and technologies. Collaborated with creatives and directors to establish brand vision.
Marketing & Social Media Intern at Leo Burnett Jordan
May 31, 2019 - July 25, 2025Created social media briefs, content, and content calendars for clients such as McDonald's, Samsung Levant. Developed social media strategies for Samsung and McDonald's. Moderated social media accounts for Samsung and McDonald's.
Fashion Influencer & Content Creator
August 1, 2019 - PresentCreated fashion content on Instagram and TikTok, achieving organic reach: TikTok 4,637K and Instagram 22.1K followers. Collaborated with various brands including Colin's, Modanisa, Suud Collection, and Hoops store. Invited fashion influencer at Istanbul Modest Fashion Week 2024 and speaker on storytelling and branding. Reached 700K views on Instagram reels and 1M views on reel through organic content. Featured in international magazines including Harper's Bazaar Arabia, Vogue Arabia, and others. Featured on Getty Images during Istanbul Modest Fashion Week 2024.
Casting & Talent Manager at Brand Ripplr
June 1, 2025 - PresentTalent sourcing, profiling, and negotiations based on campaign requirements. Maintaining a talent database. Market research on influencer trends and pricing. Collaboration with campaign and strategy teams for influencer selections aligned with marketing goals.
Senior Social Media Manager at Total Media Cast
April 30, 2025 - July 25, 2025Created content and strategies for Turkish presidential elections 2023 and FIFA World Cup 2022 campaigns. Managed social media accounts for influencers. Planned and executed social media campaigns for media channels. Mentored social media specialists and content creators. Analyzed social media performance and prepared reports.
Project Manager at Chiton
December 31, 2024 - July 25, 2025Developed project plans outlining timelines, milestones, resources, budget. Assigned tasks to teams including designers and production. Managed project budget and cost-effectiveness. Monitored financial performance and ensured quality standards aligned with brand vision. Managed application launch and promotional activities.
Social Media Manager & Fashion Marketer at Daoud Tycoon’s
February 28, 2022 - July 25, 2025Created fashion content and campaigns for brands like Hugo Boss, Lanvin, Karl Lagerfeld & Daniel Hechter. Developed marketing strategies and managed social media accounts. Increased social media followers from 4k to 10k using organic and paid campaigns. Handled event management, influencer marketing, editorial and e-commerce photography, and media coverage.
Marketing & Social Media Manager (Freelance Project) at Rattan House Riyadh
March 31, 2025 - July 25, 2025Managed creative teams for social media content calendars, created marketing strategies for furniture and F&B sectors, directed creative shoots, and analyzed performance metrics to assess effectiveness.
Founder & Creative Director at Leen Summaqa
August 1, 2019 - PresentEstablishing creative vision and brand identity, designing seasonal bag collections, conducting market research, achieving significant organic follower growth, managing manufacturing collaborations, representing brand at industry events, and overseeing design and production processes.
Marketing & Social Media Intern at Leo Burnett Jordan
May 31, 2019 - July 25, 2025Created social media briefs and content calendars for McDonald's and Samsung Levant. Developed social media strategies for Samsung and McDonald's. Moderated social media accounts.
Fashion Influencer & Content Creator
August 1, 2019 - PresentCreated fashion content on Instagram and TikTok with substantial organic reach. Collaborated with brands like Colin’s, Modanisa, Suud Collection, and Hoops store. Invited and spoke at Istanbul Modest Fashion Week 2024, reaching large audience views on reels. Featured in international magazines and media.
Casting & Talent Manager at BRAND RIPPLR
June 1, 2025 - PresentTalent sourcing and profiling, identifying and evaluating influencers, handling negotiations, managing talent database, market research on influencer trends and pricing benchmarks, and internal collaboration with campaign and strategy teams to align influencer selections with marketing objectives.
Senior Social Media Manager at TOTAL MEDIA CAST
April 30, 2025 - July 25, 2025Created social media content and strategies for the Turkish presidential elections in 2023. Managed social media accounts for various influencers. Worked on social media strategies and marketing campaigns for the 2022 FIFA World Cup. Developed and implemented comprehensive social media strategies for multiple channels. Planned, executed, and monitored social media campaigns and content calendars. Collaborated with influencers and analyzed social media performance metrics. Led and mentored a team of social media specialists and content creators.
Project Manager at CHITON
December 31, 2024 - July 25, 2025Developed detailed project plans outlining timelines, milestones, resources, and budget requirements. Assigned tasks to team members including designers and production companies. Managed project budgets, tracked expenses, and ensured cost-effectiveness. Monitored financial performance and provided regular updates. Ensured project outputs met quality standards and brand vision. Negotiated contracts with designers. Planned and managed application launch including event, promotional activities, and distribution.
Social Media Manager & Fashion Marketer at DAOUD TYCOON’S
February 28, 2022 - July 25, 2025Created fashion content, marketing campaigns, and strategies for Hugo Boss, Lanvin, Karl Lagerfeld, and Daniel Hechter. Managed social media moderation and influencer marketing campaigns. Supported marketing activities with wholesale partners in Germany and France. Handled editorial and e-commerce photography, creative direction, retail website administration, and media coverage and influencer partnerships.
Marketing & Social Media Manager (Freelance project) at Rattan House Riyadh
March 31, 2025 - July 25, 2025Managed creative team of graphic designers and editors. Created social media briefs and content calendars. Developed marketing strategy for furniture and F&B sectors. Directed creative shoots for social media accounts. Analyzed social media performance and prepared detailed reports.
Founder & Creative Director at LEEN SUMMAQA
August 1, 2019 - PresentEstablished creative vision and brand identity. Designed bag collections for FW and SS seasons. Conducted market research and stayed ahead of fashion trends. Achieved organic growth of social media followers. Converted followers into customers. Worked with manufacturers in Egypt, Turkiye, and Jordan. Represented brand at fashion shows, press events, and conferences. Developed long-term creative strategies. Created original design concepts, technical drawings, and collaborated with pattern and sample makers. Ensured quality standards and handled production issues.
Marketing & Social Media Intern at LEO BURNETT JORDAN
May 31, 2019 - July 25, 2025Created social media briefs and content calendars for McDonald’s and Samsung Levant. Developed social media strategies. Moderated social media accounts for Samsung and McDonald’s.
Fashion Influencer & Content Creator
August 1, 2019 - PresentCreated fashion content on Instagram and TikTok with significant organic reach. Collaborated with various fashion brands. Participated as a speaker at Istanbul Modest Fashion Week 2024 discussing storytelling and branding. Achieved high views on reels. Featured in international magazines and media coverage including Harper’s Bazaar Arabia and Vogue Arabia.
Founder and Creative Director at Leen Summaq a
January 1, 2019 - PresentFounded and launched the brand in 2019 blending design creativity with strategic marketing execution. Developed brand positioning to go-to-market campaigns tailored for target audiences including messaging frameworks, marketing plans, and campaign concepts. Created scroll-stopping, platform-optimized content reflecting brand tone and values across visuals, Reels, carousels, and copywriting. Collaborated with influencers and executed organic content strategies generating millions of views and collaborations with Colin’s and Modanisa.
Education
Bachelor of Digital Marketing and social media at Princess Sumaya University for Technology
January 1, 2015 - December 31, 2019Bachelor of Digital Marketing and social media at Princess Sumaya University for Technology
January 1, 2015 - December 31, 2019Bachelor of Digital Marketing and social media at Princess Sumaya University for Technology
January 1, 2015 - December 31, 2019Erasmus exchange program at UHasselt University
January 1, 2017 - June 30, 2017Master's in Business at Altınbaş University
January 11, 2030 - August 15, 2025Qualifications
Introduction to Fashion Design
June 1, 2023 - September 30, 2023Introduction to Fashion Design
June 1, 2023 - September 30, 2023Introduction to Fashion Design
June 1, 2023 - September 30, 2023Bachelor's in Digital Marketing and Social Media
January 11, 2030 - August 15, 2025Industry Experience
Media & Entertainment, Consumer Goods, Retail, Wholesale & Distribution, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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