Available to hire
I am a Senior SEO Manager with over 15 years of experience specializing in SEO, SEM, and CRO strategies. I have a proven track record of increasing organic traffic by up to 100% and improving conversion rates by 30%. I enjoy leading digital transformations and leveraging tools like Google Analytics, SEMRush, and Ahrefs to deliver impactful results.
Throughout my career, I’ve managed teams, strategized and executed campaigns, and optimized websites for better visibility and conversions. I am passionate about driving business growth through data-driven marketing and continuously improving digital presence for clients and brands.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Urdu
Fluent
Work Experience
Head of Digital Marketing at Clickysoft
January 1, 2023 - PresentLed and managed 15 resources in the company, optimized the use of SEO tools and resources to enhance online visibility and drive organic traffic for in-house brands and customers in the USA, UK, and Middle East. Strategized, planned, and implemented SEO and digital marketing campaigns to achieve business objectives. Oversaw the creation, development, and management of the brand’s social media presence to engage target audiences effectively. Monitored, analyzed, and reported on the performance of all campaigns, ensuring alignment with key performance indicators and business goals.
Senior SEO Manager at Data Ladder
December 31, 2022 - July 29, 2025Setup SEO department and created SEO best practices. Improved visibility of target keywords up to 60%, traffic by 100%, and inquiries/conversion by up to 30% yearly. Planned and executed new SEO strategies for new and existing keywords driving traffic growth. Implemented content and CRO strategies for better conversions. Led website server migration and implemented multilingual website optimization ensuring seamless transitions while maintaining SEO performance.
SEO Manager at Quick Start
December 31, 2019 - July 29, 2025Streamlined and supervised various tasks through close collaboration with cross-functional departments including technology, web tech, product, operations, and content development. Achieved and surpassed monthly SEO traffic targets with highest reaching 31,746 visits per month, achieving 600% E-commerce revenue goals in the last 3 months. Monitored SEO performance, managed link building team and supported link building strategy development; facilitated media team on video marketing; shared monthly business reviews with CEO and devised SEO strategies for website improvements. Managed E-commerce technical SEO including speed optimization, redirections, 404s, AMP, and Schema Markups.
SEO Manager at Centric DXB
April 30, 2018 - July 29, 2025Achieved 70% client retention by organizing and implementing correct SEO tactics and strategies. Managed all client SEO campaigns, conducted technical SEO audits, and developed pre-sales proposals. Led SEO team and deployed SEO and CRO to improve conversion rates. Built collaborative rapport with cross-functional departments and ensured automation of SEO department processes.
Digital Marketing Strategist at Traffic Digital
June 30, 2017 - July 29, 2025Executed hands-on strategies improving inquiries by 200%, ensured successful migrations without organic traffic drop, and cross-collaborated with cross-functional departments for smoother task implementations. Managed all digital campaigns including SEO, PPC, and Email for Traffic Digital websites, led website migrations to Sitecore, and integrated all regional websites. Designed and implemented SEO and CRO strategies to enhance conversion rates.
Associate Manager – SEO/SEM at Traffic Digital
April 30, 2016 - July 29, 2025Achieved 85% client retention and 95% delivery success. Implemented automation processes for the marketing department and managed all client digital campaigns including SEO and PPC. Planned, developed, and executed digital strategies, while directing all functions and activities of technical teams.
Assistant Manager – SEO at Traffic Digital
November 30, 2013 - July 29, 2025Provided analytical support to the SEO Campaign Manager with daily tasks and additional assignments as required.
Executive – SEO at Axact
June 30, 2009 - July 29, 2025Responsible for analyzing, planning, implementing, and monitoring websites based on complete SEO techniques. Managed on-page optimization of multiple websites including converting table-based sites to div and CSS based layouts, overseeing on-page optimization teams. Managed off-page optimization via link building including article distribution, directory listings, blogs, forums, and social networking.
Trainee Programmer at Parasoft
July 31, 2006 - July 29, 2025Wrote test cases for Parasoft’s Group Reporting System (GRS) developed with J2EE technology. Worked with XSL and JAVA for internationalization of English/Japanese versions of GRS. Translated text files into HTML using Java and XML. Created documentation for GRS top-level reports and developed JAVA programs to remove unnecessary XSL files. Also wrote an application manual for GRS using XML configuration.
Education
BS in Information Technology at Eastern Mediterranean University
January 1, 2005 - December 31, 2005Foundation + B.Sc. I at Karachi Institute of Information Technology (University of Huddersfield)
January 1, 2002 - December 31, 2002Qualifications
35 hours Project Management training for PMP Certification
January 11, 2030 - July 25, 2025Communication Strategies, Business Etiquettes, Conflict Management
January 11, 2030 - July 25, 2025Industry Experience
Software & Internet, Professional Services, Travel & Hospitality, Retail, Education, Healthcare, Real Estate & Construction, Transportation & Logistics
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