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I specialize in developing and executing strategic social media marketing campaigns, leveraging data-driven insights to optimize performance and drive brand growth. With expertise in end-to-end social media management, I handle everything from content creation and scheduling to performance reporting and client communication. My approach ensures that all content—visual and textual—aligns with your brand identity while supporting broader marketing objectives. By delivering consistent, high-quality content and fostering audience engagement, I help strengthen your brand’s positioning and drive measurable growth. I enjoy managing client relationships and working closely with online communities to enhance brand visibility and customer loyalty. My experience spans various industries and platforms, allowing me to adapt and create tailored marketing strategies that truly resonate.…I specialize in developing and executing strategic social media marketing campaigns, leveraging data-driven insights to optimize performance and drive brand growth. With expertise in end-to-end social media management, I handle everything from content creation and scheduling to performance reporting and client communication. My approach ensures that all content—visual and textual—aligns with your brand identity while supporting broader marketing objectives. By delivering consistent, high-quality content and fostering audience engagement, I help strengthen your brand’s positioning and drive measurable growth. I enjoy managing client relationships and working closely with online communities to enhance brand visibility and customer loyalty. My experience spans various industries and platforms, allowing me to adapt and create tailored marketing strategies that truly resonate.

Caitlin Melody Metske

Social Media Manager, Content Creator, Content Designer, +1

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I specialize in developing and executing strategic social media marketing campaigns, leveraging data-driven insights to optimize performance and drive brand growth. With expertise in end-to-end social media management, I handle everything from content creation and scheduling to performance reporting and client communication. My approach ensures that all content—visual and textual—aligns with your brand identity while supporting broader marketing objectives. By delivering consistent, high-quality content and fostering audience engagement, I help strengthen your brand’s positioning and drive measurable growth. I enjoy managing client relationships and working closely with online communities to enhance brand visibility and customer loyalty. My experience spans various industries and platforms, allowing me to adapt and create tailored marketing strategies that truly resonate.…I specialize in developing and executing strategic social media marketing campaigns, leveraging data-driven insights to optimize performance and drive brand growth. With expertise in end-to-end social media management, I handle everything from content creation and scheduling to performance reporting and client communication. My approach ensures that all content—visual and textual—aligns with your brand identity while supporting broader marketing objectives. By delivering consistent, high-quality content and fostering audience engagement, I help strengthen your brand’s positioning and drive measurable growth. I enjoy managing client relationships and working closely with online communities to enhance brand visibility and customer loyalty. My experience spans various industries and platforms, allowing me to adapt and create tailored marketing strategies that truly resonate.

Available to hire

I specialize in developing and executing strategic social media marketing campaigns, leveraging data-driven insights to optimize performance and drive brand growth. With expertise in end-to-end social media management, I handle everything from content creation and scheduling to performance reporting and client communication. My approach ensures that all content—visual and textual—aligns with your brand identity while supporting broader marketing objectives. By delivering consistent, high-quality content and fostering audience engagement, I help strengthen your brand’s positioning and drive measurable growth.

I enjoy managing client relationships and working closely with online communities to enhance brand visibility and customer loyalty. My experience spans various industries and platforms, allowing me to adapt and create tailored marketing strategies that truly resonate.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Dutch

Fluent

English

Advanced

Spanish; Castilian

Beginner

Work Experience

Social Media Account Manager at FLASHY, Dubai

October 1, 2024 - Present

Developed and implemented end-to-end social media strategies aligned with client objectives, ensuring consistent brand messaging and maximum audience engagement. Produced and managed high-quality, visually engaging content including photoshoots, videos, and graphics reflecting the brand identity. Planned and maintained content calendars, coordinated campaigns across platforms, and optimized posting schedules to enhance reach and engagement. Analyzed performance metrics and provided detailed client reports with actionable insights. Managed client relationships as primary contact, aligned vision and goals, facilitated smooth shoot production, and engaged online communities to improve brand perception and loyalty.

Freelance Social Media Manager at The Social Melody - Amsterdam/Dubai

October 1, 2024 - July 25, 2025

Developed and executed tailored social media strategies for client brands. Created visually cohesive content including graphics and videos aligned with brand identity. Monitored and analyzed social media metrics to optimize content performance. Engaged with online communities to improve brand visibility and customer loyalty. Managed social accounts for brands such as Reel Cinemas, ZETA Seventy Seven, Li’Brasil, Kempinski Palm, BMWMotorradME and worked with Skandia Maklarna, StaffingBird, and KootBalance.

Talent Sourcer - Social Media Marketing Specialist at Staffingbird, Dubai

October 1, 2024 - July 25, 2025

Identified and sourced top IT talent through recruitment channels including LinkedIn and job boards. Conducted screenings and interviews assessing candidate fit. Collaborated with hiring managers on technical requirements and sourcing strategies. Maintained candidate database to ensure pipeline of qualified IT professionals. Managed and optimized social media presence on Instagram and LinkedIn to increase brand visibility. Analyzed metrics to measure campaign effectiveness and implemented data-driven improvements. Created branded graphics and written content and coordinated with recruitment team to promote job openings on social media.

Intern Public Relations & Influencer Marketing at Coty Inc, Amsterdam

July 1, 2023 - July 25, 2025

Assisted in development and execution of PR campaigns for beauty brands including Gucci, Rimmel, Bourjois, and Marc Jacobs. Coordinated influencer partnerships ensuring alignment with brand messaging. Created press releases and promotional PR materials. Monitored media coverage and compiled reports on campaign effectiveness. Assisted in organizing a Kylie Cosmetics Influencer Event.

Manager Host & Floor Manager at UMH Group George, Amsterdam

February 1, 2024 - July 25, 2025

Addressed and resolved guest complaints and issues professionally. Managed special requests, reservations, and VIP services to enhance satisfaction. Coordinated reservation systems, guest confirmations, and seating arrangements. Monitored reviews and guest feedback, analyzing for improvements and collaborating with team. Supervised front-of-house staff. Planned and managed special events and group bookings including menu planning and arrangements. Tracked daily sales revenue and prepared management reports.

Customer Care Associate at Picnic, Amsterdam

May 1, 2022 - July 25, 2025

Provided customer support through phone, email, and chat. Resolved customer complaints and issues efficiently. Assisted in improving customer service procedures and policies. Utilized Salesforce for CRM process management.