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Hi, I'm Harpy, a passionate Gen-Z marketer with a strong work ethic and a creative perspective. With over 4 years of experience in social media management, digital marketing, and influencer marketing, I have had the opportunity to work across various exciting industries including fragrance, luxury jewellery, beauty, hospitality, and lifestyle. I enjoy crafting compelling storytelling and dynamic content strategies that help brands grow and engage with their audiences effectively. I'm always eager to learn, adapt, and bring innovative ideas to the table to enhance brand presence and community engagement.…Hi, I'm Harpy, a passionate Gen-Z marketer with a strong work ethic and a creative perspective. With over 4 years of experience in social media management, digital marketing, and influencer marketing, I have had the opportunity to work across various exciting industries including fragrance, luxury jewellery, beauty, hospitality, and lifestyle. I enjoy crafting compelling storytelling and dynamic content strategies that help brands grow and engage with their audiences effectively. I'm always eager to learn, adapt, and bring innovative ideas to the table to enhance brand presence and community engagement.

Harpy Cheema

Social Media Manager, Digital Marketer, Content Creator, +2

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Hi, I'm Harpy, a passionate Gen-Z marketer with a strong work ethic and a creative perspective. With over 4 years of experience in social media management, digital marketing, and influencer marketing, I have had the opportunity to work across various exciting industries including fragrance, luxury jewellery, beauty, hospitality, and lifestyle. I enjoy crafting compelling storytelling and dynamic content strategies that help brands grow and engage with their audiences effectively. I'm always eager to learn, adapt, and bring innovative ideas to the table to enhance brand presence and community engagement.…Hi, I'm Harpy, a passionate Gen-Z marketer with a strong work ethic and a creative perspective. With over 4 years of experience in social media management, digital marketing, and influencer marketing, I have had the opportunity to work across various exciting industries including fragrance, luxury jewellery, beauty, hospitality, and lifestyle. I enjoy crafting compelling storytelling and dynamic content strategies that help brands grow and engage with their audiences effectively. I'm always eager to learn, adapt, and bring innovative ideas to the table to enhance brand presence and community engagement.

Available to hire

Hi, I’m Harpy, a passionate Gen-Z marketer with a strong work ethic and a creative perspective. With over 4 years of experience in social media management, digital marketing, and influencer marketing, I have had the opportunity to work across various exciting industries including fragrance, luxury jewellery, beauty, hospitality, and lifestyle.

I enjoy crafting compelling storytelling and dynamic content strategies that help brands grow and engage with their audiences effectively. I’m always eager to learn, adapt, and bring innovative ideas to the table to enhance brand presence and community engagement.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Social Media Executive at Incos Limited - SO...? Fragrance

May 31, 2025 - July 25, 2025

Created and executed social media and brand strategy for SO...? Fragrance & Bespoke London, growing Instagram, TikTok, YouTube, and Facebook with compelling storytelling and dynamic content. Managed a budget of over £200K for social ads and influencer collaborations, securing partnerships with notable influencers. Led influencer campaigns, contract negotiations, and KPI-driven marketing strategies. Developed and implemented Bespoke London’s brand identity and social media strategy from scratch. Trained junior assistants and developed strategies for key export markets including Poland, Netherlands, and India. Managed B2B marketing via LinkedIn and Shopify, enhanced product imagery, and built strong stakeholder relationships. Spearheaded a summer influencer event generating over 13.7M views.

Social Media Manager & Digital Marketing Assistant at Skai Social

October 31, 2022 - July 25, 2025

Managed client profiling, influencer reports, and interviewed female entrepreneurs. Developed and executed social media and brand strategies for luxury watch and beauty industry clients. Grew Instagram followers through giveaways, consistent posting, and engagement. Led website project management, WhatsApp marketing, and email campaigns reaching 1,500+ people. Researched social media trends and refined brand content strategies. Planned and executed social media course launches including content creation, ad strategy, website development, and promotional campaigns.

Freelance Social Media & Creator Manager at Flabbergast/Stakked

June 1, 2025 - Present

Created engaging, brand-aligned social media content for a pet insurance company and a hospitality brand. Focused on community management, achieving notable engagement on comments. Conducted content shoots in London to support social media campaigns.